Tami Perkins Email & Phone Number

Johnston, Ia, Us

United States

Des Moines, Iowa, United States

I oversaw the financials and distribution of digital magazines for 40+ brands. Working closely with various teams, I ensured a smooth workflow and timely delivery of publications, resulting in improved efficiency and successful project completion. With a keen eye for detail and an analytical mindset, I handled budgeting, forecasting, profit and loss (P&L) analysis, and billing audits, ensuring the production of high-quality publications. Additionally, I managed multiple third-party contracts, leveraging them to enhance our program offerings and drive growth.• Conducted an extensive invoice audit, identifying accurate expense allocations across multiple teams, resulting in monthly savings of over $25K in expenses and decreasing cost allocations from 91% to 33%• Verified third-party compliance and managed critical contracts that delivered $85M in revenue• Streamlined processes and developed a reporting and forecasting template. Collaborated with the India group to automate online reporting, resulting in improved efficiency

Des Moines, Iowa, United States

I managed and supervised fulfillment, offshore marketing, promotion policy adherence, and operational excellence for the Consumer Marketing department. I worked closely with various internal stakeholders, such as marketing personnel, product development team, fulfillment partners, creative team, and legal department. Ensured adherence to marketing regulations, upheld promotion policy, and equipped teams with necessary resources for legal compliance. Streamlined operational processes, improved fulfillment efficiency, and promoted overall effectiveness. Cultivated strong relationships with stakeholders, facilitated effective communication, and acted as a bridge between teams.• Implemented an auditing process to recover lost auto-renewal orders, resulting in recapturing over 45K orders valued at $668K, exceeding the goal by 36.4%• Successfully launched 3 email notification campaigns, driving incremental revenue through upsell offers. Achieved an open rate of 67% and a conversion rate of 23% within 1 month• Independently managed the Canadian online store, ensuring compliance with International/Canadian laws. Led a platform conversion that generated $203K in revenue without any marketing expenses• Exceeded financial commitments in the White Flower Farm partnership, surpassing revenue goals by 43% and commission goal by 33% within a 2-month period

Des Moines, Iowa, United States

I managed billing and renewal strategies for a $2M annual book program, overseeing marketing and payment strategies for 20 multi-title continuity book series. I directed weekly billing schedules, renewal plans, messaging, and mail dates. I implemented ongoing testing to improve response rates and reduce costs. I tracked promotion response and analyzed test results. Additionally, I managed fulfillment operations, including procedures for inserts, onserts, and cross-promotions to ensure accurate order processing. I recommended cost-saving measures for ongoing operations and created a master billing schedule with renewal plans that included cost-saving initiatives. I also conducted inventory management of books, premiums, inserts, and packaging materials.• Increased renewal revenue by $963K (+7.7%) and orders by 9.3% by implementing a new cost structure• Generated $256K in revenue through the introduction of new promotions• Collaborated with other managers to optimize trifold insertion, resulting in an additional $20K in revenue• Improved productivity and planning accuracy by implementing a reporting process for timely evaluation

Grimes, Ia

Captured and produced high-quality photographs for various clients, including weddings, events, portraits, and product shots.

Des Moines, Iowa, United States

Photographer and volunteer

Des Moines, Iowa Area

I managed and provided strategic direction for business requirements and product roadmap for a hosted e-Commerce solution on Magento platform. Utilized Agile methodologies for strategic alignment and maximizing benefits. Collaborated with executive, IT, account management, marketing, and sales teams to create comprehensive business justifications with financial and market analysis. • Planned and presented product roadmap strategy to senior management• Monitored competition and performed market analysis to position the product effectively

Des Moines, Iowa Area

I identified, managed, and evaluated ongoing client alliances for 3 e-Commerce stores utilizing the Magento online platform and magazine print ads. I facilitated sales efforts by effectively managing client relationships, including negotiations for individual products, information transfer, and reporting. I oversaw processes for purchasing and distribution initiatives, including product price negotiation and analysis, supplier bids/proposals, sales and cost analysis, purchase and inventory management, and profit analysis. • Implemented expense monitoring methodology, boosting profit by 4.6%• Negotiated packaging and shipping costs, increasing divisional bottom line by 6.5%• Oversaw placement and purchasing trends of 1,000+ products• Managed and trained external customer service department

Des Moines, Iowa Area

I managed the development of Better Homes & Gardens and Parents magazine-branded merchandise to meet customer needs and maximize quality and value, while exceeding established business goals and objectives. Developed and retained client relationships by providing guidance in industry trends, brand insight, packaging and launching of programs.• Generated $35M in Better Homes & Gardens branded merchandise via direct sales channel by serving as primary contact for Meredith’s 2nd largest licensee client, Home Interiors and Gifts, Inc.• Increased sales 11% by broadening communication of brand standards with suppliers, participating in style relaunch of catalog and improving quality and design of products• Produced a new $1.3M Parents branded home organization product line for Target stores • Through a new product launch of a food gift program for Walmart stores, I generated $3M in revenue

Des Moines, Iowa Area

• Managed and executed the direct marketing of products direct to the consumer for all Meredith publications• Originated and developed exclusive products, negotiated pricing, compiled, and analyzed monthly sales and profitability reports, attended industry trade-shows, conceptualized page layouts and styled and directed product photography• Increased profit 20% by renegotiating wholesale costs with clients

Downers Grove, Il

• Supported efforts to develop and launch new private label products and enhancements for existing brand-name products

Des Moines, Iowa, United States