Whipsmart Content specializes in customized, impactful copywriting for real estate professionals, luxury designers, artists and artisans. Whether your needs are large or small, we provide a bespoke approach to every project. Let us put some snap into your content today!

-- Oversee Narratively Creative's real estate content business which provides copy for newsletters, blogs, brochures, websites, listing description and agent bios to the top firms in the country, specializing in New York City, Los Angeles, San Francisco, Boston and more.-- Other client categories include nonprofit organizations; creative professions including jewelry designers, interior designers and musicians; software firms and liquor brands.-- Maintain current client relationships and drive new business-- Work with freelance writers as necessary, ensure timely product delivery and flawless billing/invoicing.

--Directed all research, business development and corporate marketing activities for a $50+ million media and promotions firm. --Managed all company research. Conducted quantitative consumer/media studies from inception to client-facing presentation. Led qualitative data gathering. Oversaw all third-party client efficacy research as well as delivery of subscription-derived insights to sales team. Developed strategic sales initiatives derived from research-based learnings.--Led client-facing research presentations and business strategy sessions with top tier brands, agencies and trade groups (e.g. Google, General Mills, Axe, Showtime, PWC, Barnes & Noble, Bernard Hodes, OMD, Mediavest and more).--Oversaw all cross-platform strategic proposals across tactics including media, promotions and experiential working directly with more than 30 sales professionals in multiple offices nationwide.--Launched entire re:fuel brand from the ground up including all marketing collateral and advertising, corporate Websites and social media presence, internal/employee collateral, office décor and signage, etc.

--Headed the strategic marketing group for the western region. Developed multi-platform proposals and recommendations for major brands, with a focus on the entertainment and gaming categories.--Acted as a company-wide resource for niche market research and marketing expertise especially in the college, multicultural and military fields.

--Created all marketing and advertising collateral including sales presentations, company marketing materials, media directories, Web sites, print ads and targeted client messaging.--Prepared relevant research for client presentations from numerous internal and external sources.--Oversaw information technology staff. Managed software development team for proprietary advertising placement system, client/publication Web site and publication management system.

--Handled media traffic duties for an extremely active newspaper advertising placement office. Duties include managing/tracking all incoming media buys, resolving rate discrepancies, receiving and checking advertising creative and acting as liaison between advertising and operations teams.-- Participated extensively in development and implementation of new, proprietary advertising placement system and company-wide deployment of new contact relationship software.

--Launched a for-profit research center providing original research on the Hispanic market to key potential advertisers. Developed marketing materials, edited original Web content and oversaw budget/sales goals.--Edited/approved all research content for Hispanic Business magazine and related publications.--Orchestrated a readership study for and participated in an audit of Hispanic Business magazine.--Conducted all awards competitions held by the firm including the Hispanic Business Entrepreneur of the Year Award and the Se Habla Español Awards in Communication.