Tamsin Ewing, Cpacc Email & Phone Number

Wellington, Nz

Wellington, New Zealand

Wellington, Wellington Region, New Zealand

Wellington, Wellington Region, New Zealand

Secondment to the NZ Government Web Standards Team, continuing the work to deliver the New Zealand Government Web Accessibility Guidance project that aims to make it easier to understand how to make web content accessible. In collaboration with Jason Kiss, the NZ Government Web Standards Consultant, I: - developed and published over 100 web pages of web accessibility guidance for consultation on GitHub - formed a guidance review group with interested stakeholders in New Zealand - created the project plan, high-level milestones, risk management plan, publishing plan, publishing checklist, engagement plan, engagement record, and record of feedback received - created an information section about the project for publishing on Digital.govt.nz - created the web page templates and a record of evolving design decisions for the website - created Google Analytics dashboards for the consultation website on GitHub, and the Accessibility section on Digital.govt.nz to monitor web content performance and use in reporting to stakeholders - engaged with stakeholders, sharing updates, responding to and incorporating their feedback, and alerting them to new guidance topics that I promoted on social media and government platforms - created the information architecture plan for migrating the guidance on GitHub to Digital.govt.nz - provided advice to government practitioners, responding to various accessibility queries - provided editorial assistance and key messages for a new video about web accessibility to be published in 2022 on Digital.govt.nz - presented at the Data and Digital Standards Community of Practice 2021 on the Web Accessibility Guidance project.I also delivered presentations on accessibility issues and solutions, and to socialise the work government is doing to improve digital accessibility in New Zealand at: - the Galleries, Libraries, Archives, Museums & Records (GLAMR) Accessibility Meetup 2021 - TechWeek 2022.

Wellington, New Zealand

- Lead content designer working with Web Standards Consultant Jason Kiss to deliver the New Zealand Government Web Accessibility Guidance project, using a UX design process to develop, test and publish new guidance for government practitioners- Created a user research plan to inform the development of accessibility guidance - Conducted desk research, an environment scan and an analysis of user needs data - Created a questionnaire and tested the proposed content plan for the guidance with digital practitioners- Used the results from the questionnaire to create a content development plan and the IA for the site- Blogged about the UX process for creating the guidance and the results of the feedback from the questionnaire- Designed and built a large wall display to showcase the web accessibility guidance work and used it to deliver 13 presentations to teams across DIA, National Library of New Zealand, and Archives NZ- Created a database in Airtable to map and keep track of the relationships between guidance topics, roles and WCAG Success Criteria- Created a data visualisation tool using Kumu to enable digital practitioners to filter for WCAG accessibility success criteria that apply to the work that they do- Delivered a presentation at Inland Revenue about the Kumu visualisation tool I'm developing- Presented at TechWeek 2020 on the Kumu visualisation tool and to share the user-centred design being used to develop the new government accessibility guidance - Provided content design and accessibility reviews of new websites for the Public Service Commission, Briefing for Incoming Minsters, and jobs.govt.nz- Provided advice on the content and accessibility of new e-learning modules for staff- Member of advisory panel assisting the Ministry of Social Development and the Disabled People's Organisations to plan an Accessibility Summit for Global Accessibility Awareness Day (GAAD)

Wellington, New Zealand

- Developed and published user-centred, accessible information and services on Digital.govt.nz and Govt.nz- Supported the optimisation of products using analytics, research and testing to drive decision making and inform continuous development of content that meets user needs- Lead content designer for the multi-lingual Digital Inclusion research reports on the user experiences of Māori and Pacific peoples, published in 11 languages- Helped to deliver a new digital service and refresh the content for the Apply for Citizenship section on Govt.nz- Created an accessibility statement that is now used as a template for DIA’s websites- Provided advice on microcopy for online forms, and accessibility requirements for bi-lingual content, complex images, audio clips, and videos- Collaborated with the Disabled People's Organisations (DPOs) to create guidance on alternate formats- Collaborated with the Ministry for Pacific Peoples and Māori advisors to develop guidance on using correct language for cultural references and ensuring images are culturally-sensitive - Contributed to the content design guidance on Digital.govt.nz, including research-based best practices on using inclusive language - Created an accessibility induction template with a list of resources and tools for team members wanting to upskill in digital accessibility- Helped to plan and facilitate retrospectives and cross-government workshops - Managed social media posts on Twitter, Facebook, LinkedIn, Viva Engage (previously Yammer) and the Public Service Intranet to share new all-of-government content on Digital.govt.nz- Worked with a Kanban coach to incorporate design thinking methodology into the content team’s workflow process

Wellington Region, New Zealand

- Project manager and content design lead for the build of 4 new Council microsites: SwimWell, Toi Pōneke, wellynextdoor (expired), CommunityFinder (expired)- Member of the project team that rebuilt wellington.govt.nz in 2013, winning an award for Best Local Government Website- Collaborated with subject matter experts to create and publish user-centred content on wellington.govt.nz- Built online forms using conditional logic to reduce complexity and barriers, and relevant, unbiased questions in surveys to collect the right data- Collaborated with developers to test new and improved website features and functionality- Provided advice to content creators on how to meet the NZ Government Web Standards- Trained staff in accessible writing for the web, and to use content management systems, Adobe Acrobat Pro, and image manipulation tools- Facilitated workshops to bring stakeholders together to capture different perspectives and agree next steps- Organised and led a 5-day Google Ventures Design Sprint for the Digital Team- Conducted user research with customers to develop user requirements and create recommendations- Conducted usability testing with customers to identify design issues in web content

Independent writing, editing and communications projects: - Researched and wrote a project brochure for a briefing with the Prime Minister on the proposed expansion of Porters Ski Area - Wrote funding applications for charitable organisations – 9 out of 11 of these applications were successful in winning the funding, with one being nominated a benchmark at the Ministry of Social Development. - Wrote and proofed copy for websites and reportsOrganisations worked with:• Act on Insight, Wellington• Boys’ and Girls’ Institute (BGI), Wellington• Silvereye Communications, Wellington• Strengthening Families, Wellington• Quintessent Ltd, UK

• Assisted with testing, launch and content updates to new corporate website• Wrote news stories, media releases and editing web content • Managed all government correspondence and complaints• Acted as a liaison between the Ministry of Tourism and the Prime Minister’s office in the writing of responses to ministerial questions

Auckland, New Zealand

• Managed PRINZ nationwide Professional Development programme for practitioners of public relations• Kept the PRINZ website updated• Wrote articles for the PRINZ newsletter• Facilitated PRINZ webinars• Organised PRINZ events

Auckland, New Zealand

• Developed and coordinated content for the production of national, quarterly magazine (distributed to 1,500 teaching professionals and 8,000 families at 80 early childcare centres around New Zealand) • Wrote accessible copy for corporate website, media releases and KidiCorp newsletter • Crafted messages for multiple audiences while ensuring consistency in corporate communications and brand identity • Built relationships and liaising with magazine contributors, publishers, advertisers, graphic designers, printers, centre managers and the media

Auckland, New Zealand

Public Relations consultant in a student-operated PR consultancy run out of Auckland University of Technology. • Part of the team that created and launched Mission:Possible, a campaign for the Breast Cancer Research Trust which sent 10 ordinary Kiwis to compete in the New York Marathon and raised $90,000 for breast cancer research. • The Mission:Possible project won the 2 top student awards: the 2007 Network PR Practice Award and the 2007 Chongs Newztel Media Award

Micro-Credential In Digital Accessibility, Accessibility

Six-week micro-credential with a focus on barriers to digital accessibility, cultural perspectives on accessibility, and how to create.

Graduate Diploma In Communication Studies, (Digital Communications, Journalism, Public Relations, Strategic Comms, Marketing, Human Resources)

Activities and Societies: Speaker Coordinator, Executive Team, PR Club Awards: • 2007 winner - Network PR Practice Award • 2007 winner.

Ba (Hons) In Modern Languages (French, Spanish And Portuguese), Specialising In Interpreting And Translation

Education record