Mentoring support - working with the team to develop their Marketing Strategy. Fundraising Strategy - collaborative review of their income generation and marketing strategies.

Providing leadership support within Fundraising.

Working with the CoExistence team to help sell Lantana elephants and deliver their gala event in July 2021.

Working on an array of projects including brand development & positioning, project management, marketing strategy, copywriting, overseeing digital projects and event managementClients include a national grocery chain, national charities, local website, independent gift shop & café and an interiors company. I also write a bi-monthly article for a local magazine, Meridian.

My role at Cystic Fibrosis Trust was to manage the whole fundraising portfolio (£10m) plus the brand, communications and digital strategy. I managed a team of 45 across the country. Over achieved on budgets in tough economic environment. Key achievements• Leading on a new brand for the charity, developing the vision, values and visual identity – launched March 2013 (won Brand Impact Award 2014 plus an “in-book” for the prestigious D&AD awards.• Set the strategic direction for the marketing department, engaging all senior managers in the process• Re-structured the marketing department to make it fit for purpose, creating a team of heads of departments to help deliver the marketing strategy• Overseeing the marketing team and led an overhaul of the digital strategy including a new website• Identifying new income streams in the areas of Direct Marketing & Major Donors. Increase in DM income of 46%• Creating a new management training programme for the department and organisation• Act as Communications Expert on all major reactive press needs• Work with PR team to make best use of our case studies and campaigns to drive media attention• Working with the Chief Executive to help create and deliver the new corporate strategy as part of the Director team• Work with the wider Directorate to help drive the organisation forward. Team-wide projects included:o Working on delivering a new pay structure for the organisationo Helping to develop a new management and leadership culture within the organisation

Head up Fundraising and Comms for charities at Capital Radio, Heart and Classic FM

- Overseeing all aspects of the charity including Fundraising, Finance, Grants, Marketing & Communications- Working with the Senior Management Team of Global Radio to achieve the charity's ambitions- Working with the Trustees and Chair of Trustees to set the strategic direction of the charity- Developing the charity's strategy and business planning- Working collaboratively with all Radio Stations (Heart, Classic, XFM, Capital Radio and more) to deliver fundraising results but also great radio.

Managed all events and celebrity recruitment / management for this leading UK charity.I came to the charity as Senior Manager for Events and Celebrities and then became Head of Events whilst at the charity.I also completed a New Product Development role working with the Direct Marketing team for the charity, identifying new propositions for fundraising.

During this role, I worked on the hospitality areas at many of the UK's highest profile events. These include the Rolling Stones Tour, Simply Red Tour, The British Grand Prix, The Test Match Cricket as well as organising bespoke events for corporate clients.