With over a decade in leadership roles within the service provider sector, I have consistently demonstrated a natural aptitude for establishing organisational vision, defining business direction, and implementing innovative initiatives. My career is marked by exceeding budgetary and performance goals, achieving maximum revenue impacts with minimal resource expenditure.Currently, I serve as a Member of the Board of Directors at Raffles Consolidated. My tenure at Raffles, saw a strategic business model overhaul, propelling us into a multi-segment contract catering powerhouse. I’ve empowered a 600-strong workforce, fostering a culture of excellence and lean management. My expertise lies in streamlining operations with innovative technology and cultivating a synergistic team environment. Our mission to deliver exceptional service in the hospitality industry aligns with my commitment to optimising management practices and nurturing a culture of performance.In addition to my role at Raffles, I contribute to Teaser Beverages, where I leverage my expertise to foster innovation and drive growth. I am always open to connecting with former colleagues, managers, and other professionals in my field. Please feel free to reach out if you wish to connect.
-
Chief Executive OfficerTeaser Beverages Sep 2022 - Present -
Member Board Of DirectorsRaffles Consolidated (Pvt) Ltd Jan 2023 - PresentSri Lanka -
Chief Executive OfficerRaffles Consolidated (Pvt) Ltd Oct 2019 - Oct 2023• Spearhead all phases of the full strategic transformation of the business model from an event and industrial catering service provider into a multi-segment contract catering company.• Employ control and authorization over all daily activities for 600 employees across multiple locations, providing premier catering services, fixed term catering solutions, cafe services, and F&B consultancy. • Drive consistent growth by optimizing management practices, lean processes, technology deployment, and synergistic team culture creation. • Train, mentor, and motivate a top-talent leadership team across all levels of the organization.• Realized sustainable gains in sales by increasing the net promoter scores, sales conversions, quality, and consistency, primarily with Fortune 500 clientele.• Maintained productive and efficient operations through two years of economic challenges due to Covid-19.• Originated and launched an operating model which provides 15,000 meals daily across nine outlets.• Utilize the existing knowledge base to enter the production of FMCG produce, continuing to perform well in both local and global markets.
-
Chief Marketing OfficerRaffles Consolidated (Pvt) Ltd Nov 2015 - Aug 2017Colombo, Sri Lanka• Administered all aspects of the marketing budget while directing and overseeing an internal 10-member marketing team.• Conceptualized and executed a unique marketing strategy, developed new programs, and defined new product launch strategies, including repositioning, pricing, advertising, and PR. • Presided over in-depth market research studies as a means to determine the viability of project propositions as well as trends and opportunities in any market.• Formulated an effective sales strategy which resulted in an increase in annual company revenue by 18%.• Heightened customer retention by 10% and reactivated dormant consumers through direct campaigns.• Created and initiated digital strategies comprised of social media, SEO, PPC, and email campaigns.
-
Senior Sales & Marketing ManagerRaffles Banquets & Catering May 2015 - Nov 2015Colombo, Sri Lanka• Contributed extensively to the development of business, partnership, and sales strategies with the goal of achieving rapid growth and securing contracts with up-market clientele. • Instituted vital operational procedures, including developing the leadership team for all organizational functions. • Established performance benchmarks and goals for customer service, cost control, and revenue performance.
-
General ManagerGlobal Food Supplies (Pvt) Ltd. Nov 2014 - May 2015Sri Lanka
-
Strategic PlannerDentsu Grant Jul 2014 - Oct 2014Sri Lanka -
Summer InternMas Holdings Jul 2013 - Aug 2013Sri Lanka
Tan B. Skills
Tan B. Education Details
-
Accounting And Finance -
Management And Marketing
Frequently Asked Questions about Tan B.
What company does Tan B. work for?
Tan B. works for Teaser Beverages
What is Tan B.'s role at the current company?
Tan B.'s current role is Chief Executive Officer @ Teaser Beverages.
What schools did Tan B. attend?
Tan B. attended La Trobe University, Swinburne University Of Technology.
What are some of Tan B.'s interests?
Tan B. has interest in Human Rights, Animal Welfare, Education, Poverty Alleviation.
What skills is Tan B. known for?
Tan B. has skills like Marketing Communications, Strategic Planning, Product Marketing, Marketing Management, Market Research, Marketing, Team Leadership, Event Planning, Marketing Strategy, Advertising, Competitive Analysis, Brand Management.
Not the Tan B. you were looking for?
-
2interdigital.com, gmail.com
-
Tan Varma, B.Eng, MBA
Greater Calgary Metropolitan Area
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial