Carlo Tan Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Spearhead service and operational efficiencies by overseeing all aspects of the planning,development, implementation of multimedia marketing projects and campaigns.• Built relationship with clients and understood their needs to recommend traditionaland digital solutions to expand scope of work• Proactively seek out and identify opportunities for organic growth• Collaborated with internal departments to facilitate and ensure project requirementsand client needs are fulfilled

Toronto, Canada Area

Responsible for the strategic development of advertising programs for a diverse set of brands. Focused on the day-to-day client interface, and smoothly implemented and produced highly effective campaigns beyond expectations.

Toronto, Canada Area

Lead the account management of several key brands. Built and foster client relationships to grow the business. Nurtured partnership opportunities with media networks to create mutually successful integrated campaigns.- Developed comprehensive competitive reports to generate useful insights in crafting campaign briefs Efficiently managed major brand campaigns and partnerships- Successfully launched an awareness campaign for the visually impaired with Accessible Media, Inc. (non-profit organization) - Worked on award-winning design campaigns based on consumer insights and research (Miller Lite Minimalist Can)

Toronto, Canada Area

Effectively planned, scoped and managed integrated marketing programs in collaboration with the Account Director and Group Account Director. Closely collaborated with clients to uncover business needs and objectives. Crafted appropriate briefs, and implemented programs to help achieve client goals. Managed campaign and project budgets. Ensured financial processes are being met and estimates are being completed in a timely fashion.

Philippines

Analyzed client’s communication needs and develop appropriate advertising plans. Assessed characteristics of the product/s to be promoted and provided sound recommendation. Advised clients on advertising and sales promotion strategies. Developed and implemented advertising campaigns appropriate for TV, radio, print and/or electronic media/the internet.

Philippines

Highly immersed in the 360 brand communications which involved working closely with other disciplines (advertising, PR, CRM, etc.) to create a full campaign for different products and brands. Specialized in activation and through-the-line marketing.

Managed advertising budgets and collaborated with partner agencies to achieve and maximize media exposure. Ensured agency produced campaigns with highest level of quality, and creative material was within strategy.

Philippines

Developed and executed brand marketing programs including advertising campaigns, public relations, and new product/concept launches for international fashion retail brands. Spearheaded various product launches and social events that helped build the brands.

Philippines

Formulated and implemented sales and product promotions, strategies and programs for market expansion and development. Coordinated with the marketing communications team in producing press releases, as well as conceptualizing advertising campaigns.

Philippines

Managed marketing and communications for the company’s flagship products; coordinated events, conceptualized advertising ideas, and planned media placements.