Tania Thomas Email & Phone Number

Wellington, Nz

New Zealand

Wellington, New Zealand

Wellington & Wairarapa, New Zealand

Primary ITO facilitates training, developing skills and knowledge for the Primary Sectors.In my role as Marketing Brand and Channel Manager I lead Primary ITO’s digital marketing strategy and related marketing activities to support the business objectives and overall communications and marketing strategy.Responsibilities include: • Strategy & Planning - developing marketing strategies and implementation plans. • Leadership & Mentoring for direct reports, departments, agencies and contractors. • Website Management of primary website and associated micro-sites, maximizing organic search engine optimization through content management, key words and back links.• Digital Communications - developing standards, implementing and managing strategy to optimize engagement and conversion.• Advertising - managing various advertising channels ensuring marketing spend generates appropriate activity to connect and engage with the desired audience to achieve targets.• Reporting and Analytics - developing key metric reporting to effectively measure success, delivery and conversion of campaigns.

Wellington & Wairarapa, New Zealand

In my role as Group Marketing and Communications Manager, I develop and deliver bespoke marketing and communication strategies across the three companies within the group for the purpose of growing sales and brand awareness. Given the scale of the business and a reduced team, I have been extremely creative in my approach to delivering an exceptional quality of service while working within constrained budgets, resources, and timeframes.Responsibilities include: • Leadership in spearheading best practice marketing initiatives within the business through to the board and executive level. • Brand Management and PR of both company and product brands.• Communications and Marketing Strategy development and delivery for each of the companies within the Group, responsible for building out a bespoke strategic marketing vision in relation to the specific KPI’s for each company• Digital Marketing Delivery across SEO and content management, to executing, managing and marketing Preston’s online shop, to online digital campaigns and advertising•Social Media Management across multiple social platforms including Facebook, Instagram, YouTube, Neighbourly and LinkedIn, for each respective company within the group • Website Development including website planning, back-end development in collaboration with the technology teams, design, go-live, and ongoing management • Managing customer loyalty programme• Branding and Re-branding exercise across the three companies within the group, managing the process end to end from concept through to delivery• Event management of VWOAP, Food Shows and Expos; using these events to showcase brands, company profile and extend marketing reachAchievements include: • Gold Medal in the Outstanding Food Producers Awards• Finalist in the NZ Artisan Awards• Finalist in Chilled Food Category and Novel Food Categories in Massey University Food Awards

Silverstream, Upper Hutt

In my role as Merchandise Manager, I was responsible for the Fresh Food Category and worked closely with the Fresh Food Category Managers, Store Managers, and respective Suppliers to provide strategic direction to improve Foodstuffs fresh food market share. I held overall accountability for the team and their performance, sales, and reporting, collecting and applying business intelligence and assessing product movement. I would use these insights to monitor the effect of promotion and category on store and market share, profitability and overall performance. Responsibilities included: • Leadership of across the team of Fresh Food Category Managers, Store Managers, and respective Suppliers• Strategy Development for the purpose of increasing fresh food market share, through the utilisation of data and analytics• Promotion Management including pricing strategy and promotional campaign development across all fresh food • Sales Reporting by collecting and applying business intelligence and assessing product movement• Supply Chain Management across all product lines and ranges, including product procurement, space management and cost of production • Training and Development across both my team and the wider business in relation to systems, process, and product

Retail Services, Palmerston North

My role as the Deli Category Manager was combined with that of the Retail Legislation Manager. This position involved effective category management and promotional strategy of the Deli Category for both New World and Pak’N Save stores. It involved building and developing effective Supplier relationships, and leading a team of Deli Advisors and support staff. The position focused primarily on Product, Profitability, Price, Promotion, Position and Procurement, along with Store and staff training and development. Effective systems were developed and implemented to manage pricing, productivity, profitability, shrinkage and packaging.

In my role as Retail Legislation Manager, I was responsible for overseeing the development of programs and systems that would ensure our members complied with respective legislative requirements. My position was created in response to changing legislation. I led a team of Advisors and Administrators, partnering with the respective technology specialists across the business to develop appropriate support systems. Over my six years in the position, myself and the team were successful in delivering a series of systems, process, and programmes that continue to support the Foodstuffs operation in achieving their legislative and regulatory obligations. These include but are not limited to the development and implementation of; a HACCP-based Food Safety Program on a national scale, a Product Recall System, an Approved Supplier Programme, a Microbiological Testing Programme, and a Nutrition Calculator.

Silverstream, Upper Hutt

In my role as Advisor, I was responsible for the Delicatessen and Seafood Categories, providing operational support to Store Owners, Operators, and Department Managers. The purpose of my position was to ensure my stakeholders were able to set and achieve their operational targets. I planned and managed relays, coordinated and managed workshops, conducted store audits, worked with suppliers and was involved in new store development.

Bcapsc, Food Service Management & Nutrition

• Nutrition & Metabolism • Food Service Management • Food Science • Physiology • Sports Nutrition • Microbiology • Biochemistry •.

Education record