- Responsible for building and managing the Samsung Ads Demand Side Platform, with focus on ML based Forecasting.- Released MVP for Roster-based forecasting to handle high demand scenarios by leveraging the current demand landscape.- Scoped the expansion of the forecasting service to cover Video ads on Connected TV devices.- Led the release of impressions based forecasting to cover 20 countries in EU region, enhancing ad targeting capabilities.- Improved product health tracking with dashboard enhancements and thorough post-release management.- Improved user experience by introducing guardrails and validations on the forecasting tool to handle error scenarios.- Designed new forecasting usage dashboard for insights and service health tracking, including logs view and funnel metrics.- Received Spot award in Q4'23 for quickly grasping the details of the forecasting domain and making impactful contributions.- Recognised with "Rising Star" award at Samsung Ads Global Awards 2023 for contribution across multiple features in forecasting.

• Analysed consumer journey to identify critical gaps and issues for Samsung website users• Recommended 13 features across customer journey funnel to increase orders on website by 10%• Determined 50+ metrics to analyse impact related to Bounce, Search and Payment on daily orders• Performed competitor analysis to benchmark website design and features for the visitors

• Led the release of 30+ features for digital supply chain product, onboarding 100+ channel partners monthly• Integrated 30+ APIs across platform to reduce loan disbursement TAT from 10-15 days to less than 30 mins• Reduced recurring transaction errors by more than 80% through periodic monitoring and feature updates• Responsible for supply chain finance industry benchmarking analysis to build scale and optimize pricing• Augmented straight-through processing for transactions to accomplish 90% Monthly Active User rate• Trained Sales and Onboarding team for 100+ man-hours; increased the monthly customer onboarding to 2x• Coordinated with 10+ cross-functional teams to ensure timely delivery of high-quality product features• Collaborated with onboarding teams and advised strategies to maximize sales and retention performance• Consistently achieved 99% transaction success rate by analysing customer feedback and transaction logs• Formulated strategies to strengthen underwriting processes to contain credit risk within the benchmark• Designed 3 user journeys and roadmap for corporate clients to garner business opportunity of INR 300Cr+• Designed monitoring dashboard for internal teams (30+ users) to boost daily onboarding efficiency by 50%• Developed daily MIS for leadership team to facilitate decision making about sales and onboarding targets• Created ERP-synced MIS reports for 10+ corporate clients to reduce reconciliation efforts by nearly 98%• Product won SAP ACE Award and IBA Banking Technology Award for breakthrough innovation in industry

• Facilitated digital media & analytical solutions to 20+ clients in the US with campaign strategies• Evaluated business strategies via SQL, HIVE over 15 TB+ data clusters raising digital performance• Developed 2 analytical tools to gain insights using R Programming as future product offerings

• Analysed material and energy balance of the PAC plant under guidance of Assistant Manager