Tanner Droste Email & Phone Number

Westphalia, MI, US

Lansing, Michigan, United States

• Works to ensure all marketing initiatives are cohesive and work together to achieve KPIs.Participates in planning within player journey for all digital platforms (iLottery, mobile app, rewards program, website, social.
• Assists in devising an annual retention marketing plan, subsequent quarterly plans and formulate monthly marketing objectives that will focus on bringing in new players, increase player engagement and optimize player.
• Leads marketing activities for retention promotions. Evaluates success of programs by measuring return on investment, monitoring and tracking results and trends from all initiatives.
• Uses performance data to inform campaign best practice and communicate those lessons to internal teams while reporting KPIs and account health to customers.
• Collaborates with games team to develop marketing strategies and player-facing messages to support eInstant portfolio.
• Provides regular direction and feedback to the extended teams, marketing coordinator, graphic designer, and copywriter to ensure all content and assets are using brand standards, consistent messaging, same tone/voice.

Lansing, Michigan, United States

Lansing, Michigan, United States

• Manage execution of all CRM projects and marketing activities
• Update marketing content on customer websites
• Performing end-to-end monitoring of campaign execution & performance
• Build and create email templates and marketing materials
• Define, upload and manage marketing banners, game assets, and other content on website
• Review web page design, content and functionality for clarity, consistency and ease of use

Lansing, Michigan Area

Responsible for:-Marketing NPi solutions and services,-Supporting sales cycles by managing follow-up deliverables-Tracking customer performances to develop content for sales and marketing collateral, maintaining resources-Creating marketing material to include presentations, brochures, case studies-Developing and executing on content calendar in support of.

Westphalia, Michigan, United States

Lansing, Michigan Area

Retrieved and interpreted information for the public, police, and other governmentagencies. Distributed and provided instructions for completion of applications andother forms; reviewed forms for proper completion.Received and responded to inquiries by providing directions, instructions, promotionalmaterial, or other general information.Keeped logs and.

Grand Rapids, Michigan

• Assisted staff with claim center duties such as data entry and identification verification
• Accepted ticket claims, performed debt checks, and logged winning ticket claims
• Helped manage sales representative’s routes and hours
• Interacted through telephone with lottery players and with other State of Michigan departments.

Byron Center

• Responsibilities included customer experience such as greeting, fitting, and assisting with meeting customer needs and ensuring they experience the full product line.
• Achieved Individual monthly sales goals of at least 5% and contributed to the overall store success.
• Replenished stock levels on the sales floor and maintained organization of store stockroom.

Lansing, Michigan Area

• Revamped the Michigan Lottery’s retailer website.
• Helped design launch Michigan Lottery online promotion “Cats vs Dogs”.
• Collaborated with various teams within marketing department.
• Engaged in programs such as WordPress, Asana, Mind Meister & Illustrator.
• Worked with content, SEO, information architecture, ADA compliance and overall layout planning.

Bachelor Of Business Administration - Bba, Marketing

Activities and Societies: Presidents List, Cross Country, Indoor Track and Field, Outdoor Track and Field, Academic-All Conference.

Education record