Tanya Chopp Email & Phone Number

London, Ontario, Canada

London, Ontario, Canada

Ontario

Provide public relations/marketing strategy, as well as writing, editing and photography services to business and publications.

- Hire, train and manage team of content creation specialists.- Drive multi-media storytelling across owned and earned media channels- Optimize content, so it's just as attractive to real people as it is to search engines- Work with internal experts and leadership to develop thought leadership content - Produce the Sound Stories Podcast- Manage writing.

London, Canada Area

• Mission: To breath life and meaning into 3M’s 55,000 products, illuminating the ways that they help to advance business and enhance life in Canada and beyond. Build, launch and continue to develop upon 3M Canada’s.
• As the key content marketing strategist for 3M Canada’s Demand Generation Team, acted as the central hub for 12 core B2B business groups (e.g. health care, communications, electronics, etc.) needing content and content.
• Guided marketers in the creation of content marketing strategies, including customer journey mapping, defining personas and creating editorial plans for articles and social media.
• Advocated for continual improvement in the customer ‘content’ experience, continually improving the content through research and analytics: Pull insights from digital dashboards and SEO tools as well as internal.
• Championed the brand through content – as the main writer and editor for the Science Centre, align content with brand guidelines.
• Created content creation handbook.

London Health Sciences Centre (LHSC), one of Canada’s largest acute-care teaching hospitals, is dedicated to excellence in patient care, teaching and research. At LHSC, my primary focus is on writing and editing the community publication Inside and managing the internal staff newsletter the Page (print, online, and additional multi-media content including.

London Ontario

LHSF is one of Canada's top 100 charities and supports non-government funded special programs and services at London Heatlh Sciences Centre - one of Canada's largest hospitalsWorking in the events portfolio, I create engaging collateral, creative communications, social media outreach and provide event planning services for: community events, hospital.

Toronto, Canada Area

Public relations and event management firm specializing in fashion and lifestyle sector (e.g., Jeanne Beker, Umbro, Vitamin Water). Created media lists, pitched news outlets (press releases/media advisories), created media kits, researched event venues and assisted with logistics.

London Ontario

Wrote engaging communications and easy to follow online procedural guides for Citi Cards Canada site of over 700 employees. Managed project that merged communications between two departments, resulting in one central source of accurate information for over 200 employees. Regular community event volunteer for initiatives such as Habitat for Humanity House.

London Ontario

PR/Communications firm specializing in agriculture, national defense, animal science and non-profit sectors. Key responsibilities included: project management, communications/marketing plan creation, collateral creation (copy, presentations, design direction), pitch writing (media & press releases), media list compilation & maintenance, interviewing and.

French Continuing Studies

Certificate, Creative Writing

Bsc, Geography And Environmental Resource Management

Post Graduate Diploma, Public Relations