• Develop internal and external communications including advertising, marketing, media relations, and community relations. • Organize and plan corporate events including celebrations, company-wide meetings, training, and appreciation events. • Create and implement ESOP communications

R. Design Resources represents high-end contract grade furniture manufacturers from all over the country and Canada. We cover from Westchester County north into Vermont and, as far west as Buffalo. I work with end users, dealers and designers to identify, specify and purchase furniture for healthcare, higher education, hospitality and corporate clients. Responsibilities include: customer service, new business development, team building, new hire training, sales presentations, monthly reporting and account management. I also maintain our website, marketing materials and all company branding.

• Developed a streamlined approach to communications that was easily duplicated, reliable and delivered a positive, motivational and concise message to the sales force, staff, customers and public.• Managed the communications budget by projecting costs, determining necessary adjustments and reviewing expenditures. Presented findings to company owners, investors and management team.• Coordinated the development, executive approval, production and distribution of all marketing collateral and developed content for press releases, newsletters, bulletins, brochures, direct mail, training materials, flyers and internal/external websites.• Planned and managed all publicity or promotional events involving Donald J. Trump and cast members from The Apprentice as well as internal informational programs, and informational/training programs for sales force.• Served as spokesperson with complex responsibility for all media interaction and crisis management.• Developed and implemented a policy for media relations and advised Executive Team on media interview techniques. • Prepared for and briefed the President, Vice President and other Executive Team members for all speaking engagements and presentations. • Developed and managed social media presence and online reputation to increase product sales, attract new hires and build brand recognition.• Developed company style guide to ensure consistent voice and tone in all collateral. • Organized an employee communications program including quarterly meetings, surveys, regular electronic communications and appreciation events.• Supervised a staff of professionals in all communications and marketing initiatives.• Oversaw the hiring and management of freelance talent and public relations agencies.

• Supervised a staff of professionals in all communications and marketing initiatives.• Led direct response marketing team to win more than $800M in new work within an 8-month period.• Increased brand awareness and recognition during a major acquisition and merger with another brand through internal and external communications campaign.• Coached senior management, technical staff and sales team on client presentations.• Directed the production of printed and electronic publications and developed content for press releases, newsletters, bulletins, brochures, website and flyers.• Researched and wrote speeches and position statements for company officials.• Developed company style guide to ensure consistent voice and tone in all collateral. • Attended trade shows and conventions as a representative of the company.

Led the rebranding effort for the SMPS Boston Recognizing Outstanding Communications Awards Program. Managed a committee of 12 volunteers.

• Developed and implemented internal professional development program including coordination, communication and contract negotiations with external vendors.• Oversaw marketing and branding efforts for new acquisitions.• Strategized, researched, wrote and edited qualifications, proposals, presentations, award submissions, press releases and related marketing materials.• Organized ceremonies and special events for clients.

• Developed and implemented internal and external communications plan including public relations activities, marketing communications initiatives, trade show participation and advertising. • Organized and oversaw seminars for clients and staff, including management of promotional materials, presentations, speakers, venues and logistics.• Worked closely with senior staff to strategize new business development activities and gain executive level support.• Strategized, researched, wrote and edited qualifications, proposals, presentations, press releases and related marketing materials.• Trained and provided support for all new hires. Served as mentor to junior staff.

• Coordinated the development, executive approval, production and distribution of marketing collateral for more than 100 different products.• Developed promotional materials and coordinated logistics for national conferences with 25,000 attendees.
• Organized new product campaigns including advertising, marketing materials, promotional events and demonstrations.
• Developed and edited external communications to ensure accuracy, consistent messaging and promote product sales.
• Attended trade shows and conventions as a representative of the company.
• Collaborated with international offices to develop communication materials and training seminars abroad.

• Organized media schedule and wrote articles for two high-profile clients.• Wrote weekly race reports and press releases ensuring sponsor recognition. • Organized special events, including autograph signings and charity functions.• Distributed materials to and cultivated relationships with national, international and local media.

• Produced two weekly television shows, responsibilities included: developing stories, conducting interviews, writing scripts and managing staff.• Negotiated media trades with various publications.• Managed and oversaw trade show logistics and onsite marketing activities for hospitality tents, product launches and product demonstrations.• Produced television promotional campaigns and technical educational tools following strict corporate identity guidelines.