For over 20 years, Tara's career has revolved around translating brands, products, and service offerings in an understandable, relatable, and compelling way that drives lead generation and revenue for organizations within the Microsoft Dynamics channel. The ability to help build a worldwide network with thousands of customers, distributors, and partners doesn’t happen overnight. Over the last two decades, Tara has directed, implemented, and executed the activities that make up the overall marketing strategy to support revenue goals - specifically with SEO-rich websites, identifying and engaging in new market opportunities, creating customer journeys, content strategy and execution, branding, messaging, partner engagement, and events.Jack of all trades doesn’t quite cut it. Tara does everything from executive-level planning and goal setting to hands-on content development. With a deep knowledge of products in the Microsoft Dynamics market, including Business Central, NAV, Power BI and analytics, CRM, and more, she is able to take charge on effective market positioning, partner enablement and program development, content creation, and brand policing.