Tara Morton Email & Phone Number

Kansas City Metropolitan Area

• Lead a team of 14 direct report analytics experts and manage services portfolios for Asset & Wealth Management, Banking, Enterprise, Healthcare, Pharmaceuticals & Life Sciences verticals, delivering services revenue of $8M+ USD• Scope, staff, and manage professional services projects, with an emphasis on compete cases and AI/ML use cases• Present at customer conferences, including speaking at TrailblazerDx and Tableau Conference and preparing demos for and driving the Tableau… Show more • Lead a team of 14 direct report analytics experts and manage services portfolios for Asset & Wealth Management, Banking, Enterprise, Healthcare, Pharmaceuticals & Life Sciences verticals, delivering services revenue of $8M+ USD• Scope, staff, and manage professional services projects, with an emphasis on compete cases and AI/ML use cases• Present at customer conferences, including speaking at TrailblazerDx and Tableau Conference and preparing demos for and driving the Tableau Analytics Keynote at Dreamforce• Serve on Data Science and Machine Learning Board, gather use cases and prep customers for analyst interviews, prepare how-to guides, e-Learnings, and demos, collaborate with Dev to spec and test new analytics features Show less

Kansas City Metropolitan Area

• Partnered with customers to clarify business questions, prepare data, and visualize data in Tableau. Specialized in performance optimization best practices and AI/ML use cases. Taught standardized and custom training courses• Scoped engagements, tracked department metrics, and identified & implemented strategies to improve utilization• Presented at customer conferences, published reports, how-to guides, and blog posts, served on Data Science & Machine Learning Board and Mobile… Show more • Partnered with customers to clarify business questions, prepare data, and visualize data in Tableau. Specialized in performance optimization best practices and AI/ML use cases. Taught standardized and custom training courses• Scoped engagements, tracked department metrics, and identified & implemented strategies to improve utilization• Presented at customer conferences, published reports, how-to guides, and blog posts, served on Data Science & Machine Learning Board and Mobile Champions team, received the Customer Obsession Award Show less

Kansas City, Missouri Area

Kansas City, Missouri Area

Kansas City, Missouri Area

Kansas City, Missouri Area

• Teach MVIS 5303: Statistics and Analysis II (graduate level)• Teach MVIS 5301: Statistics and Analysis I (graduate level)• Taught MVIS 5401: Systems of Data Organization (graduate level)• Serve on Master's Capstone Review Panel

Kansas City Metropolitan Area

Kansas City Metropolitan Area

Kansas City, Missouri Area

Kansas City, Missouri

• Create and implement marketing plans, collaborate on site design and sales, perform.• Collaborated with distinguished clients, including Jefferson Starship, Google, Toyota, Memphis Grizzlies (NBA), Saskatchewan Rush (NLL), KC Royals (MLB), Sporting KC (MLS), and the American Cancer Society, delivering seamless entertainment experiences tailored to their unique needs

Kansas City, Missouri Area

• Consult on web analytics, data-driven marketing campaigns, and web development.

Kansas City, Missouri

• Developed and implemented an organizational plan for data modeling, storage, automated data pulls, analysis, and visualization.• Provide statistical analysis, forecasting, and visualization with insights for marketing, sales, client services, IT, finance, and other internal teams.• Assist in data modeling, write and modify API data pullers.• Employ R and Python integrations in Tableau (e.g., to visualize differences among customer profile types and drive account-based marketing… Show more • Developed and implemented an organizational plan for data modeling, storage, automated data pulls, analysis, and visualization.• Provide statistical analysis, forecasting, and visualization with insights for marketing, sales, client services, IT, finance, and other internal teams.• Assist in data modeling, write and modify API data pullers.• Employ R and Python integrations in Tableau (e.g., to visualize differences among customer profile types and drive account-based marketing initiatives).• Meet with customers to gather requirements, collaborate with SMEs to design & build analytics application products to identify opportunities for improvement within the end to end supply chain. Show less

Kansas City, Missouri

• Managed the Design & Development, SEM, SEO, Social, and Copywriting teams, managed department budgets• Researched, prepared, and presented Proofs of Concept in Tableau, Power BI, and Qlik, and negotiated procurement of BI software• Designed and delivered internal workshops for Tableau Desktop and Tableau Online• Designed and implemented the Analytics product offerings, created and presented first call and discussion decks• Scoped customer projects and managed engagements… Show more • Managed the Design & Development, SEM, SEO, Social, and Copywriting teams, managed department budgets• Researched, prepared, and presented Proofs of Concept in Tableau, Power BI, and Qlik, and negotiated procurement of BI software• Designed and delivered internal workshops for Tableau Desktop and Tableau Online• Designed and implemented the Analytics product offerings, created and presented first call and discussion decks• Scoped customer projects and managed engagements, drove follow-on revenue Show less

Kansas City, Missouri Area

• Designed and developed client dashboards utilizing predictive models to analyze customer acquisition, brand engagement, and customer loyalty, providing insights to optimize allocation of marketing spend• Created and delivered strategic plans to drive customer acquisition and revenue growth• Drove account growth by developing compelling proof of concept demonstrations• Planned and maintained analytics budgets for client accounts• Created and implemented Tableau Server training… Show more • Designed and developed client dashboards utilizing predictive models to analyze customer acquisition, brand engagement, and customer loyalty, providing insights to optimize allocation of marketing spend• Created and delivered strategic plans to drive customer acquisition and revenue growth• Drove account growth by developing compelling proof of concept demonstrations• Planned and maintained analytics budgets for client accounts• Created and implemented Tableau Server training plans Show less

Kansas City, Missouri

• Developed reporting automation protocols, designed and built client dashboards visualizing key marketing and sales metrics• Designed and delivered custom workshops on Tableau Desktop, Tableau Server, and the Tableau R integration, facilitated executive meetings and presented analytics results with actionable insights

Memphis, Tennessee

• Taught first- and second-year Spanish and French to high school students (managed 5 preps, 7 classes, avg. class size: 33)• Served as the school statistician. Maintained datasets, ran models, prepared reports, and presented data

Memphis, Tennessee

• Analyzed data, wrote papers for publication, prepared and gave presentations at national and international conferences.• Provided psychotherapy and psychoeducational sessions for adults, children, and families, as well as intelligence and achievement testing services.

Memphis, Tennessee

• Analyzed data, wrote papers for publication, prepared reports and conference presentations.• Presented findings to psychology, hematology, and biostatistics department members.• Facilitated focus groups with adolescents and their parents, developed a program to help adolescents prepare for transition to adult care.

Lincoln, Nebraska

• Assisted foster families with licensing requirements, matched children with compatible families, provided ongoing support to foster families through weekly contact, trainings, court hearings, and team meetings.

Lincoln, Nebraska

• Worked directly with clients in a residential treatment center for chemically-dependent adolescent girls and led groups teaching clients skills for healthy living. • Served as the Therapeutic Mentor Representative on the organization's Diversity Team.

Beatrice, Nebraska And Lincoln, Nebraska

• Provided respite foster care for children ages two weeks to twelve years, accompanied youth with special needs to occupational therapy and physical therapy appointments.

Lincoln, Nebraska

• Taught parenting skills and coordinated resources for food, employment, healthcare, daycare, and other needs for Spanish-speaking families, covered supervised visits.

Lincoln, Nebraska

• Managed a team of 15 employees at a market research firm, created engagement activities for 85 call center employees.

Certificate In Sustainable Business Strategy

Ph.D. Candidate, Clinical Psychology

Dissertation remaining

Master Of Science (M.S.), Clinical Psychology

Activities and Societies: Therapist for Memphis STEPS (Suicide Training, Education, and Prevention Services), Behavior Change Specialist.

Master Of Arts In Teaching (M.A.T.) Program

• While finishing M.S., completed 12 additional credit hours and a Special Education practicum through the Teacher Education Program.

Bachelor Of Arts (B.A.), Psychology And Spanish, With Distinction And Honors

Activities and Societies: Husker Flagline and Dance Team, Honors Program, UCARE Ambassador, Taekwondo Club, Mock Trial, International.