Lead all B2C marketing activities for USTA Midwest, which exceeds 80,000 players and providers.Responsible for advertising, media planning/buying, brand development, relationship marketing, event marketing and membership engagement. Set goals and manage marketing staff to execute communication plans through proper channels.Analyze market trends and make data-driven decisions. Collaborate with staff to create and implement comprehensive and ongoing content marketing strategies for national and section programs. Identify areas for expansion and growth in communication efforts to increase tennis participation and awareness.Edit all section communications to ensure proper style and grammar. Oversee and ensure proper implementation of USTA brand and guidelines.Manage websites for section and district offices across the Midwest.Provide training, guidance and marketing support to 13 districts, including content creation, social media, website content, marketing plans and communications efforts.Expert in Adobe Creative Suite. Comfortable with both Windows and Macintosh operating systems (prefer Macintosh), proficient in social media management tools (Spredfast/Khoros, Sprinklr, Hootsuite), Google Ads and Analytics, basic HTML code, Tableau, Active Campaign, Adobe Experience Manager and Microsoft Office programs.

Responsible for design and copywriting of all marketing pieces. Create various communication pieces for print and digital campaigns.Manage Marketing and Communications Coordinator position.Collaborate to determine feature articles on usta.com and content for social channels.Provide training, guidance and marketing support to 13 districts, including content creation, social media, website content, marketing plans and communications efforts.Migrate 12 local websites to uniform website platform.Track engagement on social media and website. Pivot content plans based on data.

Develop and design strategic marketing materials for the Association and Foundation (membership of more than 5,000)Create and maintain brand identities; Ensure correct use within and outside of the organization.Excel at creating visual designs for print and digital communications.Photography at association events.

Translate survey data into detailed reports using Excel.Beta tester and implementation leader of company-created software that transforms large amounts of survey data into user-friendly reports for clients to easily understand and ultimately improve their customer and employee experience. Responsible for providing feedback and improvements for software and assisting staff members with questions on use.Negotiate and prioritize deadlines for multiple projects and clients.

Responsible for graphic design of marketing pieces, including print materials and e-newsletters, and updating website content using HTML, responsive web software and CMS.Created visuals and layouts for the Fraternity’s magazine, the Alpha Gamma Delta Quarterly (circulation—65,000).