Tara Scudder Email & Phone Number

Atlanta, Georgia, United States

Atlanta Metropolitan Area

+ Managed campaign setup and delivery for CPG and Direct Response clients in Tubi's proprietary ad server, AdRise+ Worked closely with Account Management and Media Strategy teams to ensure campaign success+ Set up programmatic campaigns in Magnite, SpotX and Xandr+ Took on ad hoc projects to optimize team performance. Projects included creation of QA tools and composing documentation on various processes

New York City Metropolitan Area

- Lead associate responsible for the successful trafficking of international and US-based programmatic and direct-sold CTV campaigns- Took ownership of trafficking many multi-million dollar campaign launches including TurboTax which was featured in AdWeek- Managed the overall delivery of campaigns by ensuring timely trafficking of campaigns, optimization, troubleshooting, and reporting.- Coordinated and communicated across multiple teams including but not limited to inventory and account management teams, to maximize performance and revenue.

New York City Metropolitan Area

- Used 3rd party tools to ensure creatives running in ad servers are in compliance with ad specifications- Scheduled both direct sold and programmatic campaigns in Roku ad server and SSP- Validated creative running through our programmatic campaigns to identify violations to our acceptability guidelines- Partnered with Ad Operations Associates to provide strategic QA support for high profile or sensitive campaign launches- Confirmed design and copy elements of sponsorship products conformed to established guidelines- Ensured campaigns are being properly captured in our internal reporting tools- Contribute to ad hoc strategic projects and reporting that will help drive revenue growth for Roku

Greater New York City Area

+ Lead ad operations associate, reporting directly to company President/COO. + Ensures the overall delivery of campaigns through timely trafficking of creatives, campaign performance optimization, troubleshooting and reporting.+ Liaises with development team and project managers to implement, troubleshoot and optimize ad units on a frequent basis. + Developed inventory management system to ensure campaigns are served in full.+ Trained entry-level ad ops associate from the ground up on everything from industry KPIs, to DFP/Google Ad Manager to graphic and HTML editing. + Reviews and edits client creative to align with design specs. + Creates comprehensive wrap-up presentations with charts and graphs to illustrate campaign performance. + Executes e-mail, programmatic and social media campaigns using multiple tools and applications: Centro, Facebook Ads Manager, Google Ad Manager (fka DFP), WhatCounts, Adobe Photoshop.+ Prepares complex reports for key stakeholders upon request.+ Communicates with account executives, creative agencies, vendors and other stakeholders on issues as needed.+ Monitor, create and update discount ticket postings.

Greater New York City Area

+ Handled administrative duties for the Institutional Partnerships sales team to aid in alleviating workload while team leader was on maternity leave. + Supported sales team with meetings, to include taking meeting notes, booking meeting rooms and arranging conference calls.+ Set up and trained team on how to use mail merge files to optimize efficiency.+ Developed "playbook" manuals for all of the team's products and services to train new team members on features and workflows. + Designed PowerPoint presentations for sales team.+ Created and maintained database and spreadsheet files.+ Arranged itineraries and compiled documents for management's travel-related meetings.+ Conducted research to identify potential prospects.+ Proofread documents.+ Completed ad hoc projects as assigned.

Greater New York City Area

+ Managed all campaign components through creative, tech development, sales, production and billing stages for the in-house ad agency, Shanken Creative Group.+ Guided day-to-day development of advertising activities and ensured that progressive stages were approved in advance of deadlines. + Processed invoices and managed billing and expenses. + Translated social media campaign data into client-facing summary reports.+ Scheduled all meetings for team using Google Calendar. + Assisted VP and Creative Director with administrative duties and participated in strategy discussions.+ Utilized Keynote, Adobe Acrobat Pro, Microsoft Office, Basecamp, Google Docs.+ Was active member of the company's Social Committee, a team that planned social events and happy hours for the office of 150 people.

Greater New York City Area

- Responsible for all ad operations and campaign management processes including coordination of creative and billing.- Worked with account directors and executives to develop and deliver advertising plans for CigarAficionado.com, WineSpectator.com, WhiskyAdvocate.com and associated properties. - Delivered reports and analyzed campaign performance compared to standard benchmarks. - Developed custom sales decks to assist senior account executives. - Communicated directly with clients and agencies regarding campaign details. - Promptly responded to RFP requests.- Promptly troubleshooted and resolved any technical issues that arose. - Managed receipt and entry of orders and creatives into our DMPs. - Utilized Doubleclick For Publishers (DFP), Google Docs, Microsoft Excel and PowerPoint, Adobe Photoshop, Adobe Acrobat Pro.

Greater New York City Area

Assistant to Advertising Director of Market Watch and Impact publications.- Made travel and business-related reservations. - Coordinated information for award presentations. - Generated sales reports in Excel.- Maintained contact database in SalesForce.- Sent out e-newsletters via Mailchimp.- Developed sales presentations in PowerPoint. - Drafted and routed insertion orders.- Also assisted with projects for Wine Spectator, Cigar Aficionado and Whisky Advocate.

Greater New York City Area

I've represented leading brands ranging from CPG items to financial institutions to blockbuster films in on-premise activations with various agencies in Anchorage, AK and NYC.

Greater New York City Area

- Developed, designed and coded PeaceLuvHarmoni.com, a music blog focused on covering R&B and hip-hop events in New York City and current happenings in the music business. - Maintained a social media presence on Twitter @peaceluvharmoni- Attended events (award shows, concerts, listening sessions) and contributed to more established music websites.- Assisted with conducting interviews of prominent celebrities.Highlights: Working with prominent PROs (ASCAP, BMI, SESAC) to cover their urban music events and songwriting seminars.

Greater New York City Area

- Composed strategic insights for the re-branding of Comedy Central to appeal to multicultural millennials using research and data obtained from focus group studies.- Contributed to "The World of Multicultural Millennials", a book prepared to equip top Viacom executives to make key strategic decisions regarding the Comedy Central brand.- Moderated online communities for Diageo and Anheuser-Busch InBev.Highlight: Promoted from PowerPoint designer to Brand Strategy consultant after two weeks of employment. (Note: US office dissolved in Dec 2012 after being acquired by Omnicom)

Greater New York City Area

- Formatted resumes and posted jobs for an employment staffing agency.- Assisted senior recruitment team with various administrative projects utilizing Microsoft Excel and Adobe Acrobat Pro.- Handled answering and transferring of calls via multi-line phone system.

Anchorage, Alaska Area

- Developed and implemented guerrilla and social media marketing campaigns. Projects included: street marketing; experiential marketing events, developing Facebook ad campaigns and a Twitter presence. - Delivered corporate presentations and implemented fund-raising programs.Highlight: Revitalized sales within the area and turned a financially-unstable store into a profitable, heavily-trafficked location.

Anchorage, Ak

- Assisted 3 Account Executives and President of prominent Alaskan ad agency.- Organized speaker’s bureau events and press engagements for a large political account.- Developed PowerPoint strategic planning presentations.- Created, purchased and analyzed several Facebook ad campaigns.- Managed multiple projects and prioritized to meet deadlines.- Adhered to strict confidentiality orders.

Anchorage, Alaska Area

- Assisted Director of Sales and Marketing of Alaska’s largest alcoholic beverage retailer.- Managed pricing of all items in 20 store locations. - Designed and implemented new marketing materials.- Organized in-store promotions and established a social media presence.

Anchorage, Ak

- Worked directly with FRS management to orchestrate product education events. - Delivered targeted brand messaging to a wide variety of consumers at events on local military bases, sporting events and universities.

Bachelors Of Business Administration In Marketing, Marketing

Activities and Societies: UAA Concert Board (2007) UAA Student Activities (2006-2008)Graduated Cum Laude (3.51 GPA)

Education record