Tara Scudder Email & Phone Number

Atlanta, Georgia, United States

Atlanta Metropolitan Area

+ Managed campaign setup and delivery for CPG and Direct Response clients in Tubi's proprietary ad server, AdRise+ Worked closely with Account Management and Media Strategy teams to ensure campaign success+ Set up programmatic campaigns in Magnite, SpotX and Xandr+ Took on ad hoc projects to optimize team performance. Projects included creation of QA tools.

New York City Metropolitan Area

- Lead associate responsible for the successful trafficking of international and US-based programmatic and direct-sold CTV campaigns- Took ownership of trafficking many multi-million dollar campaign launches including TurboTax which was featured in AdWeek- Managed the overall delivery of campaigns by ensuring timely trafficking of campaigns, optimization.

New York City Metropolitan Area

- Used 3rd party tools to ensure creatives running in ad servers are in compliance with ad specifications- Scheduled both direct sold and programmatic campaigns in Roku ad server and SSP- Validated creative running through our programmatic campaigns to identify violations to our acceptability guidelines- Partnered with Ad Operations Associates to provide.

Greater New York City Area

+ Lead ad operations associate, reporting directly to company President/COO. + Ensures the overall delivery of campaigns through timely trafficking of creatives, campaign performance optimization, troubleshooting and reporting.+ Liaises with development team and project managers to implement, troubleshoot and optimize ad units on a frequent basis. +.

Greater New York City Area

+ Handled administrative duties for the Institutional Partnerships sales team to aid in alleviating workload while team leader was on maternity leave. + Supported sales team with meetings, to include taking meeting notes, booking meeting rooms and arranging conference calls.+ Set up and trained team on how to use mail merge files to optimize efficiency.+.

Greater New York City Area

+ Managed all campaign components through creative, tech development, sales, production and billing stages for the in-house ad agency, Shanken Creative Group.+ Guided day-to-day development of advertising activities and ensured that progressive stages were approved in advance of deadlines. + Processed invoices and managed billing and expenses. + Translated.

Greater New York City Area

- Responsible for all ad operations and campaign management processes including coordination of creative and billing.- Worked with account directors and executives to develop and deliver advertising plans for CigarAficionado.com, WineSpectator.com, WhiskyAdvocate.com and associated properties. - Delivered reports and analyzed campaign performance compared.

Greater New York City Area

Assistant to Advertising Director of Market Watch and Impact publications.- Made travel and business-related reservations. - Coordinated information for award presentations. - Generated sales reports in Excel.- Maintained contact database in SalesForce.- Sent out e-newsletters via Mailchimp.- Developed sales presentations in PowerPoint. - Drafted and.

Greater New York City Area

I've represented leading brands ranging from CPG items to financial institutions to blockbuster films in on-premise activations with various agencies in Anchorage, AK and NYC.

Greater New York City Area

- Developed, designed and coded PeaceLuvHarmoni.com, a music blog focused on covering R&B and hip-hop events in New York City and current happenings in the music business. - Maintained a social media presence on Twitter @peaceluvharmoni- Attended events (award shows, concerts, listening sessions) and contributed to more established music websites..

Greater New York City Area

- Composed strategic insights for the re-branding of Comedy Central to appeal to multicultural millennials using research and data obtained from focus group studies.- Contributed to "The World of Multicultural Millennials", a book prepared to equip top Viacom executives to make key strategic decisions regarding the Comedy Central brand.- Moderated online.

Greater New York City Area

- Formatted resumes and posted jobs for an employment staffing agency.- Assisted senior recruitment team with various administrative projects utilizing Microsoft Excel and Adobe Acrobat Pro.- Handled answering and transferring of calls via multi-line phone system.

Anchorage, Alaska Area

- Developed and implemented guerrilla and social media marketing campaigns. Projects included: street marketing; experiential marketing events, developing Facebook ad campaigns and a Twitter presence. - Delivered corporate presentations and implemented fund-raising programs.Highlight: Revitalized sales within the area and turned a financially-unstable.

Anchorage, AK

- Assisted 3 Account Executives and President of prominent Alaskan ad agency.- Organized speaker’s bureau events and press engagements for a large political account.- Developed PowerPoint strategic planning presentations.- Created, purchased and analyzed several Facebook ad campaigns.- Managed multiple projects and prioritized to meet deadlines.- Adhered.

Anchorage, Alaska Area

- Assisted Director of Sales and Marketing of Alaska’s largest alcoholic beverage retailer.- Managed pricing of all items in 20 store locations. - Designed and implemented new marketing materials.- Organized in-store promotions and established a social media presence.

Anchorage, AK

- Worked directly with FRS management to orchestrate product education events. - Delivered targeted brand messaging to a wide variety of consumers at events on local military bases, sporting events and universities.

Bachelors Of Business Administration In Marketing, Marketing

Activities and Societies: UAA Concert Board (2007) UAA Student Activities (2006-2008)Graduated Cum Laude (3.51 GPA)

Education record