Tarita Whittingham Email & Phone Number

San Francisco, California, Us

- Manage the publishing of both small and large, standard and complex projects and programs for hundreds of Salesforce.com webpages. Establishes processes, developing timelines, defining roles and responsibilities, escalating issues, and navigating frequent changes while effectively collaborating with stakeholders and leadership.- Owned the coordination and launch of dozens of ad-hoc and coordinated website projects including the building of net new pages, testing and optimization initiatives, and frequent event updates with short turnaround times. Also contributed to and led discussions concerned with page structure, creative design, audience, and KPIs. - Established and delivered a roadmap for a multi-step process to migrate hundreds of pages from one CMS to another, under tight timelines, coordinating with designers, copywriters, user experience (UX) designers in collaboration with multiple page owners and stakeholders.- Supervised the development and launch of dozens of frequent highly visible homepage promotions and critical pricing updates, including complex new pages and varied pricing structures.

San Francisco, California, Us

San Francisco, California, Us

Proactively managed complex scope-shifting campaigns end-to-end in collaboration with international in-house agency team of digital and graphic designers, copywriters, and project coordinators transforming clients’ marketing plans into creative strategy. Refined and delivered processes to manage and improve activity tracking and results.

Oakland, California, Us

Managed in-house agency team and utilized internal program management tools to deliver multi-faceted program initiatives to retain more than 700,000 health plan members. Programs included email, direct mail, video, online content, and communications.

San Francisco, California, Us

Led and supported development and implementation of student acquisition marketing campaign executed through multiple sales channels including banking locations, social media, online, digital, ATM, direct mail, telemarketing, print advertising, radio and special events.

Led a team responsible for overall strategic development, execution and performance of all Western Independent Bankers events which included three major conferences, 12+ workshops and 40+ webinars annually. Owned educational program content development and marketing, lead speaker identification and engagement for industry events, building strong B2B relationships with banking executives and more than 200 financial services vendors, speakers and thought leaders.

New York, New York, Us

Strategic and executional lead for sales and marketing programs, strategies and campaigns to increase market share and acquire and deepen small business and consumer banking relationships in partnership with thousands of team members in a network of retail banking branches. Managed annual budget of more than $800K to develop and launch marketing initiatives through sales campaigns, advertising, merchandising, events, digital engagement and sponsorships for more than 140 branches, achieving scorecard goals year-over-year.

San Francisco, California, Us

Drove small business sales performance across 23 states, developing and launching marketing campaigns, executing strategic marketing programs, and negotiating sponsorships. Managed the company’s largest small business campaign, which drove sales and improved banker productivity, consistently driving record-breaking results, reaching 11% above sales plan. Managed a team which developed and maintained key relationships with regional banking sales and marketing managers across the country, providing small business sales support and guidance.

San Francisco, California, Us

Managed local marketing initiatives including campaign management, direct mail programs, compliance, internal and external communications, advertising, and sponsorships for more than 80 retail branches. Customized and executed national small business marketing campaigns and initiatives in the greater San Francisco Bay Area driving consistent sales growth in consumer and small business sales.

San Francisco, California, Us

Created, designed and implemented infrastructure for a five-person team committed to strategically strengthening the company’s relationships with community-based agencies, including the creation of marketing materials, special programs and events, processes and communications. Developed successful strategic alliances with non-profits, creating business development opportunities while increasing company’s involvement and visibility both internally and externally.

New York, Ny, Us

Developed and documented new process to successfully launch co-branded credit cards to market 50% faster while incorporating all aspects of new product launch and marketing campaign within significantly reduced budget and timeframe. Received an offer for full-time employment.

Mba, Marketing & Strategy

Ba, English/Print Journalism

Semester Abroad (Salamanca, Spain)