Tarja Runsten Email & Phone Number

Finland

Helsinki

Helsinki Area, Finland

Leading the Finnair B2C Digital and offline marketing, events & marketing co operations and influencer marketing in Europe and USA.

Helsinki Area, Finland

Helsinki, Finland

In charge of the local marketing strategy, on trade and consumer marketing of MH portfolio. Developing and implementing annual brand plans, local marketing and marketing strategies in accordance with Maisons global strategies. Working closely with scandinavian MH offices and establishing good working relationship with the Maisons. In charge of the consumer marketing, customer communication development, on trade marketing and sales development, digital marketing and social media marketing and communication. Creating, designing, developing, implementing and analyzing efficient trade activations in the retail environments, in line with global and local brand strategies in order to maximize brand image, product execution, sales and profitability. Building and activating the respective brands in the trade (planning and executing tailored events, promotions, POS material and brand presence). Developing and implementing activities to recruit new consumers in close cooperation with sales teams.Managing and controlling the budget and promotions to ensure optimal allocation of expenditure. Monitoring and evaluating key programs with recommendations for future action. Managing local advertising creative development and ensuring optimum media schedules. Leading local promotional development (objective setting, implementation and post-evaluation). Developing PR plans, setting objectives and ensuring post evaluation, also ensuring that local PR activities and messages are in line with brands strategies.

Helsinki, Finland

Managing the marketing and advertising as well as customer relationship with the most important sponsors and partners of Finnish Ice Hockey Association (FIHA). Developing the sponsor marketing and customer relations communication and working closely together with the 32 sponsors of the FIHA to plan and execute the co operation and marketing campaigns during the season. Developing and executing the marketing strategy and running the advertising, digital marketing, content marketing and marketing automation, PR and co-operation with the most important media partners in Ice Hockey World championships (that were held in Helsinki, Finland 2012&2013) and in Federation. In charge of the Leijona-brand visibility, integration and brand look. In charge of the VIP events, B2B workshops and customer relations together with the Sales director. Working closely with the Sales Director to negotiate the new sponsors, planning and tailoring the programmes and added value for them. In charge of the multi-channel consumer marketing, digital strategy and marketing and social media strategy, SEM, marketing & communication. Member of the Finnish Ice Hockey Marketing Committee. Part of the strategy team (marketing, sponsoring and communication) in the process of creating the new strategy (2015-2020) for Finnish ice hockey.

Helsinki, Finland

Managing the marketing, communication and PR of Palace Kämp Group hotels ( Hotel Kämp, Hotel GLO Kluuvi, Hotel Linna, Hotel GLO Sello and Hotel GLO Helsinki Airport), restaurants ( 16 restaurants in Helsinki city) and Kämp Spa. In charge of all the brand materials, advertising, digital and social media advertising, SEO and SEM, B2B and B2C communication, co-operation with other parties, foreign “third parties” and channels for hotels, international Starwood co-operation, launches and marketing events. Customer relationship delopment and management in close co-operation with the sales team.Working closely with the partners, advertising agencies, PR agency, media agency and press. Planning and developing the annual marketing plan in conjunction with the sales department both in BtoC and BtoB markets. Creating the marketing concept tools, developing the marketing strategy and managing the marketing department budget and leading the marketing team. Member of PKG Management team.

Communication strategy and concept planning together with the clients as their strategic partner.Public relationstrategy-, campaign- and mediaplanning. Carry out PR and communication processes from planning to implementation. Operating in a field between communication and advertising by using mainly non-paid channels and tools such as word of mouth, web 2.0, internet communities and influencer marketing. New busines negotiations and sales.

Plan and drive one of Nike’s key performance sports categories, women’s fitness, through the marketing events such as Nike Convention and Nike`s fitness concepts targeted to groupfitness industry .Together with Country Marketing Manager and Northern European Brand Manager I planed and run many marketing functions simultaneously including public relations, communication around Women’s Fitness and co-operation planning with Gyms, athletes and other possible partners.