Assistant Manager Content Marketing | Hr Technology
CurrentI play an active role in creating buyer persona-based content strategies for projects like HROne Rebranding, G2 recognition campaign, and UGC thought leadership platformMy day-to-day role includes- writing, proofreading, and editing content assets across various formats (SEO blogs, banner ads, webpages, email copies) for multiple stages of the customer lifecycleI have implemented an on-page SEO strategy using tools like SemRush and Google Analytics (measuring desired KPIs) post-HROne rebranding. Also, leveraged HubSpot for content marketing automation- content scheduling, asset management, and campaign workflowsI actively partner with departmental leaders to assess individual and team training needs and created customized training materials (e.g., user guides, cheat sheets, troubleshooting guides, FAQs, ebooks)I often deliver interactive training sessions to the Sales team covering product-based modules, email marketing best practices, LinkedIn profile building, GenAI tools