Thomas Sisson Email & Phone Number

Indianapolis, In, Us

- Created the new messaging and positioning of both the Filo brand and software at the beginning of a product pivot and switch from sales-led growth to product-led growth.- Analyzed data, conducted research, ran A/B testing campaigns, and collected customer feedback to adjust and execute Filo’s Go-To-Market strategy and find strong product/market fit.- Developed the product marketing messaging, positioning, and marketing material for sales demos, release updates, and marketing channels.- Managed Agency and Partner relationships to grow the brand through inbound marketing, outbound marketing, ABM, paid advertising, and guest podcast interviews.- Led the Revenue Team in converting $47,000 ARR of existing customers into new product customers in one quarter.

Indianapolis, Indiana, United States

• Launched a website and created the marketing strategy for a creator, helping them book several speaking engagements and a book publishing deal in one year.• Developed marketing strategy for an independent music artist to raise $15,000 in 30 days for an album.Key Offerings:• Help clients set up simple websites, sales funnels, and determine the right marketing strategy for their business.• Coach creators and business owners on marketing and social media best practices.

- Scaled the weekly online stream experience, reaching over 20,000 people across the country.- Reimagined and launched a new user experience and marketing strategy for the app, gaining over 16,000 users in one quarter. The new app also increased event registrations by 3 times the previous options.- Developed strategy, content, and managed over 25 social media accounts for the entire organization.- Increased overall social media engagement by 102%, net audience growth by 379%, and impressions by 157% over a six month period.- Defined and tracked key performance indicators to measure messaging and content effectiveness.

Indianapolis, Indiana Area

- Streamlined product implementation efficiency by reducing time to launch from 15 days to 40 minutes within my first 60 days at the company.- Created clear and concise product marketing material, messaging, and content for client success and sales teams, which lead to an increase in closed deals with reduced sales cycles.- Established a streamlined communication process for product launches with a fully remote, cross-functional team.- Engaged in regular customer conversations for continued refining of product messaging and content.- Executed product training and narrative alignment across product, sales, marketing, and UX to best represent the company and ensure a high level of product effectiveness.

Charleston, Il

• Run volunteer team meetings, leadership training, and schedule for the worship, sound, and media teams• Create graphics and media for use during the services, events, and social media• Oversight of the environment on Sunday mornings to better connect with new visitors and current members

Charleston, Illinois

• Collaborate with staff and guest artists to prepare for live performances• Lead team of students to plan and execute live performances• Organize recorded performances for mixing/mastering

Mattoon, Illinois

• Streamlined the process for communication and content requests from operations to marketing• Collaborated with the marketing department to develop a corporate marketing strategy• Created content for social and print channels• Monitored social media campaigns

Paris, Illinois

- Redesigned the new website along with all new copy and messaging, focused on identified target personas. *Website has since been changed.*- Launched social media accounts and developed social media campaigns, organically growing the social media accounts from 0 to 1,000 in 2 months.- Coordinated and created all digital media and print content for seasonal sale campaigns.

Master Of Science - Ms, Communication

Coursework is heavily focused on strategic communication and planning, establishing, and executing a marketing plan to reach stakeholders.

Bachelor Of Science - Bs, Business - Marketing

Much of my business and marketing coursework was focused on integrated marketing communication, marketing research.