Tate Johnson

Tate Johnson Email and Phone Number

Product Marketing Manager | Creative Strategist | Experiential Pro @ Streamlabs
san francisco, california, united states
Tate Johnson's Location
New York City Metropolitan Area, United States
Tate Johnson's Contact Details

Tate Johnson personal email

Tate Johnson phone numbers

About Tate Johnson

I am a product marketer, creative strategist, and imaginative designer. My work is fueled by my passion to create experiences and tell stories via marketing strategies that make people FEEL something. "I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel."- Maya Angelou In my current role as a Product Marketing Manager at Streamlabs, I manage and launch products/tools/features under the Streamlabs brand. From Streamlabs Video Editor, Podcast Editor, Cross Clip, Plugin for OBS and more. I also solely run the DE&I program, discovering new and growing diverse BIPOC & LGBTQIA+ streamers/creators and coordinating weekly charity gaming streams on our brand Twitch channel. (twitch.tv/streamlabs)I worked in the music industry from 2019-2024, where I held a number of positions across fields: from creative strategy, social media management, event production to artist management, label ops, design and playlist curation. I used to be the Marketing Director & Contributing Writer for the music media company and label, Electric Hawk and from that role, was able to take on a 3 artist roster under my personal brand BLACKLIGHT. In the wake of this, I did freelance work for a number of my favorite brands in music - from Quality Goods Records, to Audius.I started out my career at Shiseido Americas under the BUXOM brand where I learned PR and Channel Marketing. I then left Shiseido to transition to Unilever, where I was a Creative & Experiential Strategist for a number of years. This role entailed me ideating and executing both consumer-facing and B2B events. I facilitated brand partnerships, managed event logistics, drafted copy, design materials and more. Looking toward my future, I would love to continue working in marketing (Product Marketing specifically) and creative and hopefully elevate my role to Senior Product Marketer, Creative Director, Head Creative Strategist, or even Head of Creative one day.

Tate Johnson's Current Company Details
Streamlabs

Streamlabs

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Product Marketing Manager | Creative Strategist | Experiential Pro
san francisco, california, united states
Website:
streamlabs.com
Employees:
55
Tate Johnson Work Experience Details
  • Streamlabs
    Product Marketing Manager
    Streamlabs May 2022 - Present
    Leading a number of exciting emerging tool/feature launches for the Streamlabs brand, and managing all go-to-market strategies. Some of the projects I've had my hand in that have gone live during my time here have been Collab Cam, Streamlabs Video Editor, Streamlabs Podcast Editor, Seamless creator workflow, Cross Clip, and our Crowd Control App Launch.I have a passion for DEI and pulling in diverse minority creators that can tell their stories, and have been also managing our DEI efforts by sourcing creators to host charity streams on the Streamlabs Twitch channel every month. We hit over $2K in donations for most of the months this year, and are looking at reaching $10K+ in charity donations by the end of the year - solely fueled by these monthly creator streams! This program is in tandem with efforts with our Logitech G family, and I am working closely with their team to build out even more DEI touchpoints across the board as the year progresses.
  • Self Employed
    Content Creator/Freelance Creative Strategist
    Self Employed Feb 2017 - Dec 2022
    Greater New York City Area
    I have helped a number of musicians, entrepreneurs and content creators with full-on social strategy overhauls, branding and promotional rollouts and strategy throughout my time post-grad. In addition, I previously worked at Quality Goods Records, a leading electronic label in the space, as a Social Media/Content Strategist and helped to push out content and marketing rollout for a number of big artist releases like UZ, Oski, Eyezic and more.
  • Audius
    Creative Strategist
    Audius Dec 2021 - May 2022
    Remote
    Worked on the Audius team to create original content for our social channels and support artists through integrating their releases into the editorial calendar for the brand. Created graphics, static imagery and video content across Instagram and TikTok and was able to increase following by 10K, engaged accounts by 45%, reach by 55% and impressions by 50% in only 5 months time.
  • Unilever
    Creative & Experiential Strategist
    Unilever Nov 2018 - Dec 2021
    New York, United States
    I took on a new role as an Experiential & Creative Strategist at Unilever, focusing in on the SheaMoisture & SheaMoisture Men brands. In this role I created social assets, ideate on campaigns, and help to build the visual ID of the SheaMoisture brand on social media. In addition, I will continue to innovate in the virtual and IRL events space, looking for new exciting opportunities for the brand.
  • Unilever
    Sr Assistant Brand Manager
    Unilever Nov 2018 - Mar 2019
    Greater New York City Area
    Sr Assistant Brand Manager at Unilever, under the Sundial Brands Team. I work on building events from the ground up, from ideation to activation. My scope of work includes Brand event partnerships, brainstorming new event concepts, and working out logistics and planning details every step of the way.From graphic designing signage and marketing collaterals, to creating detailed workback schedules, maintaining vendor & Talent relationships, and managing activations onsite to make sure everything runs smoothly, I have a breadth of experience in the Event space. Most recently, I was able to bring to life SheaMoisture's two activations at the 25th Annual Essence Festival, the largest music and arts festival in the country.
  • Electric Hawk
    Marketing Director
    Electric Hawk Dec 2020 - Jul 2021
    I managed a team of 6, guiding the social strategy across all channels and all music release rollout schedules. Responsible for the day-to-day management and strategy of the Electric Hawk social channels, Twitter FB and IG, with IG being my main focus. I produce all content for Instagram Stories, as well as curate the feed, driving engagement and writing relevant and exciting copy. Produced a cohesive social strategy for the Twitter (14K+), FB (1500), and IG (5.2K) to revamp the channels, keeping in mind the brand audience and making sure to track for major KPIs.
  • Electric Hawk
    Marketing Manager
    Electric Hawk May 2020 - Dec 2020
    Brooklyn, New York, United States
    Produce all content for Instagram Stories, as well as curate the feed, driving engagement and writing relevant and exciting copy.
  • Electric Hawk
    Contributing Writer
    Electric Hawk Nov 2019 - Dec 2020
    Brooklyn, New York, United States
  • Malaika Apparel
    Brand Logistics Expert
    Malaika Apparel Sep 2016 - Nov 2018
    Greater New York City Area
    Helping to keep updated on upcoming fashion trends and using the information to better brainstorm for new products for the Pan-African clothing line Malaika Apparel. In addition, I also strategize for social media marketing efforts and overall digital communications for the brand as a whole. Recently, my role has shifted slightly to work closer on product development and innovation to create products that are on trend and continue to reflect the brand's core message.
  • Buxom Cosmetics
    Pr & Marketing Consultant
    Buxom Cosmetics Jan 2018 - Oct 2018
    New York, New York
    Learning the full extent of PR and Marketing efforts for a global brand, I chronicle impressions through the creation of weekly coverage reports and manage influencer mailers for the manager of Global Public Relations/Influencer Partnerships. On the Marketing side, I have had creative freedom to design promotional inserts for sampling programs, manage retailer comp and early needs, as well as create ads for new channels. My biggest current project is spearheading a large PDP overhaul across channels for the brand.
  • Urban Outfitters
    Sales Associate
    Urban Outfitters Aug 2016 - Jan 2018
    Ithaca, Ny
  • Raine Magazine
    Marketing/Social Intern
    Raine Magazine Aug 2017 - Oct 2017
    Greater New York City Area
    I helped to assist the founder to plan the 10 year anniversary issue release, as well as ran social media during the event. I created an entire social media plan and began implementation on the Twitter and Instagram channels. In addition, I learned multiple different programs and software such as Planoly, Calendly, Asana, Slack, and more in helping to organize and implement an effective plan for consistent and powerful social media and branding.

Tate Johnson Skills

Leadership Management Integrated Marketing Spanish Communication Microsoft Office Customer Service Microsoft Excel Microsoft Word Social Media Public Speaking Research Creative Writing Proposal Writing Strategic Communications Public Relations Marketing Strategy Time Management Interpersonal Communication Microsoft Powerpoint Adobe Photoshop Event Planning Teamwork Marketing Facebook Entrepreneurship Copywriting Adobe Indesign Creative Content Creation Wix Blogging

Tate Johnson Education Details

Frequently Asked Questions about Tate Johnson

What company does Tate Johnson work for?

Tate Johnson works for Streamlabs

What is Tate Johnson's role at the current company?

Tate Johnson's current role is Product Marketing Manager | Creative Strategist | Experiential Pro.

What is Tate Johnson's email address?

Tate Johnson's email address is ta****@****ver.com

What is Tate Johnson's direct phone number?

Tate Johnson's direct phone number is +160727*****

What schools did Tate Johnson attend?

Tate Johnson attended Ithaca College, Universitat De Vic – Universitat Central De Catalunya, Bryn Mawr School For Girls.

What skills is Tate Johnson known for?

Tate Johnson has skills like Leadership, Management, Integrated Marketing, Spanish, Communication, Microsoft Office, Customer Service, Microsoft Excel, Microsoft Word, Social Media, Public Speaking, Research.

Who are Tate Johnson's colleagues?

Tate Johnson's colleagues are Valery Fedulov, Igor Rolinskiy, Francis Barker, Chessa Halpin, Brody Jordan, Mike Baxter, Rachel Hendrickson.

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