Tatyane Ribeiro Email & Phone Number

Sao Jose Do Rio Preto, Sp, Br

São José Do Rio Preto, São Paulo, Brazil

• Management and leadership of a multidisciplinary team comprised of social media professionals, copywriters, designers and web designers, coordinating demands and executing campaigns aligned with digital strategic planning.• Development of strategies for content distribution and management of paid media campaigns, focusing on customer growth and engagement.• Media negotiation, preparation and control of results reports, offering insights for continuous optimization of actions and increased ROI.• Management of the group's social networks: Dental Guru, Delva Education, Rede Partners and Inclua Odonto.

Penápolis, São Paulo, Brazil

• Planning and execution of marketing and communication campaigns aimed at promoting agricultural products and strengthening the brand in the market.• Supervising the creation of visual materials such as brochures and catalogs, aligning design and content to better present products and services.• Active participation in agricultural events and organizing stands at agricultural fairs to increase brand visibility and generate new business opportunities.• Development of digital campaigns for social networks, competitor analysis and market research to identify new sales channels and growth strategies.

• Coordination of digital campaigns for various channels (website, blog, emails and social networks), ensuring the uniformity and consistency of the brand identity in all communications.• Monitoring metrics such as ROI and KPIs, with development and control of campaign budgets to ensure the profitability of marketing actions.• Creation and execution of campaigns to increase engagement and sales forecasts, using data analysis tools to identify trends and market opportunities.• Competitive analysis and market research to anticipate trends, adjust strategies and promote the digital growth of the brand.

• Development and implementation of strategies for launching information products, focusing on maximizing conversion and reach through digital marketing campaigns.• Management of the Hotmart platform, from product configuration to affiliate support, creating graphic materials and providing guidance to optimize product promotion.• Production of videos for Reels and TikTok, applying visual storytelling and copywriting techniques to increase engagement and reach on social media.• ​​Work as a web designer, developing functional and attractive layouts for sales pages and websites, improving the user experience and campaign performance.

Cairo, Egypt

• Led digital operations for clients such as CC Plus, Flair magazine and Narrative Summit, defining communication strategies and managing campaigns with a multidisciplinary team.• Developed customized proposals for acquiring new clients, including UNICEF, with strategic design of the GenUnlimited Egypt project and planning of annual digital campaigns.• Prepared performance reports and analyzed KPIs for continuous optimization of campaigns, ensuring delivery of superior results and alignment with client objectives.• Managed relationships with stakeholders and coordinated branding strategies to strengthen digital presence and capture new business opportunities.

• Responsible for creating and executing digital campaigns for Flair Magazine, including developing content calendars and managing advertising campaigns on Facebook and Instagram.• Coordinating photographers and videographers for visual productions and event coverage, ensuring content is consistent with the brand identity and engagement goals are met.• Negotiating and managing partnerships with influencers, resulting in organic growth of 104% in six months through strategic engagement actions and co-created campaigns.• Monitoring metrics and preparing monthly reports, identifying opportunities for optimization and implementing continuous improvements to content and advertising strategies.

Cairo, Egypt

• Responsible for creating and leading the startup SINA, connecting tourists to female guides and services to ensure safety.• Expertise in developing the SINA prototype, including awareness campaigns on social media to attract tourists.• Solid knowledge in analyzing the international tourism sector, focusing on the behavior of tourists and service providers.• Development of a team of Social Media Manager, Partnership Manager, Financial Manager and Events Manager to boost SINA.• Proven experience in actively participating in hackathons and startup summits in Cairo and Alexandria, strengthening the network of contacts.• Selected for mentoring at USAID: Women Entrepreneur Network (WEN), receiving strategic guidance for SINA's growth.• Expertise in researching and managing tourist guide registration, ensuring quality and safety in the services provided to clients.• Responsible for comprehensive client monitoring, from prospecting to post-service, ensuring total satisfaction.• Team management, with a focus on training and strategic alignment to ensure operational excellence and engagement.

Cairo, Egypt

• Creation and execution of content calendars for social media, with a focus on increasing brand visibility and engagement, using organic growth strategies and paid campaigns on Facebook and Instagram.• Creation and monitoring of targeted ads, optimizing results through performance analysis and monthly reports.• Coverage of live events and guidance of lawyers in the production of relevant content aligned with brand guidelines, expanding the reach of legal communications.• Development of engagement strategies to build target audience loyalty and strengthen the organization's digital presence.

Cairo Governorate, Egypt

• Conducting market research and benchmarking, focusing on identifying trends and defining marketing strategies aimed at the target audience.• Creating strategic content for the company's website, helping to adapt to the new design and improving the user experience.• Contributing to the development of digital marketing plans and supporting the implementation of integrated communication actions to strengthen the brand's presence in the Egyptian market.

Brasília Area, Brazil

• Participation in the marketing of educational exchange programs, developing trade marketing actions to promote services and maximize sales conversion.• Conducting commercial audits in several units, ensuring process compliance and application of operational standards established by the company.• Active participation in training and qualifications, standing out as one of the five best global consultants at EGALI and receiving a recognition award in London.• Planning commercial strategies and preparing performance reports, contributing to the continuous improvement of sales processes and customer satisfaction.

Brasília Area, Brazil

• Responsible for strategic planning and execution of campaigns aimed at promoting the "Global Citizen" program, including digital marketing and guerrilla actions aligned with the organization's objectives.• Developing intelligent and innovative strategies to optimize digital presence and increase program adherence, working closely with the operations team to promote measurable results.• Monitoring and analyzing campaign metrics, adjusting approaches to maximize impact and target audience engagement.• Coordinating events and promotional activities, reinforcing the brand and consolidating partnerships with internal and external stakeholders.

Brasília Area, Brazil

• Research and preparation of reports on the Inter-American Human Rights System, focusing on preparing strategic responses for the UN and MERCOSUR, contributing to the development of human rights policies at regional and international levels.• Responsible for monitoring and analyzing international treaties and resolutions, advising on the development of guidelines and recommendations for intergovernmental cooperation projects.• Participation in the development of public policies based on international practices, ensuring that reports comply with the guidelines established by multilateral organizations.

Cairo Governorate, Egypt

• Preparation of proposals for sustainability and social development projects, based on in-depth research and strategic implementation methodologies for international agencies.• Development of studies on sustainable practices and socio-environmental impact, contributing to the alignment of initiatives with the Sustainable Development Goals (SDGs).• Collaboration with multidisciplinary teams to identify partnership and financing opportunities, promoting the expansion of sustainable development projects in the Middle East.

• Elaboração de propostas para projetos de sustentabilidade e desenvolvimento social, baseadas em pesquisas aprofundadas e em metodologias estratégicas de implementação para agências internacionais.• Desenvolvimento de estudos sobre práticas sustentáveis e impacto socioambiental, contribuindo para o alinhamento das iniciativas com os Objetivos de Desenvolvimento Sustentável (ODS).• Colaboração com equipes multidisciplinares para a identificação de oportunidades de parcerias e financiamento, promovendo a expansão de projetos de desenvolvimento sustentável no Oriente Médio.

Executive Mba, Marketing Digital, Business Analytics E Estratégia Data-Driven

Bachelor'S Degree, Relações Internacionais