Taylor Allen Email & Phone Number

United States

Santa Monica, California, Us

-Leads large-scale partnerships and has built out programs with Good Morning America, TechRadar, and more including partner management with influencers in the 500k-1.5mil range. This influencer partnership program rose organic engagements 225.7%.-Head director for all social strategy culminating in a 7.3% maintained engagement rate across socials compared to the industry standard of 1.69%. Instagram following rose with an average 10% Month-on-Month, with profile visits rising 395% and overall follower count increasing 222%.-Manage the current social media team to expand social presence across channels and drive greater awareness and engagement among key audience segments, measure KPI’s, and direct sales and traffic to website.-Oversaw a successful non-profit partnership with LGBTQIA+ charity giving + over $25k in grants-Collaborate cross-functionally with Brand, PR, Creative, Content, Performance, and Events to create powerful campaigns and branded events that drive measurable brand lift -Mentor Events team, and step in to support on major branded events to build our position as an industry thought leader -Work with PR and Brand to expand our employer brand on social-Own performance metrics and reporting for social and influencer campaigns, work with Marketing Analytics to build dashboards to measure awareness, engagement, and conversions from social -Build brand mentions, social share of voice, and sentiment-Oversee end-to-end influencer campaign design, execution and measurement across channels

San Jose, California, Us

*Started entire creator community from scratch for Logitech's new initiative Logitech C highlighting diversity and inclusion- handled video production, online events, social media, branding, logos, visuals, content strategy, and largescale partnerships *Parternships with Billboard, Tik-tok, high-end influencers, Instagram, Lil Nas X, and more*Strategist on the Songbreaker Awards- a combined following and viewing of 241 million viewers, winner of the Muse Award and Hermes Creative Award*Worked with Global Team and directors to create branded decks and strategy for the channel moving forward*Scaled influencer networks and managed influencer system of over 100+ creators*Ran influencer whitelisting and paid media partnerships

-Clients included: CNN, Google Fiber, Whole Foods, theChive, Conde Nast, The LA Times, and more.-Headed brand campaigns, including submitting ideas for projects and overseeing the development of all creative content-Supervised all work completed by the creative department-Worked with executives and other creative leaders to set project deadlines and content goals-Presented project information, including deadlines and budgets, to executives and clients-Recruited and train team leads and managers-Oversaw the creative budget-Directed, wrote, and produced all visual media for the company including commericals, TV ads, social media videos, and company website videos with an in-house team as well as freelancers-Created UX branding for entire website-Wrote and pitched investment decks for in-person investment meetings-Managed KPI's and ROI for all social channels-Brand identity work to increase relatability

Los Angeles, Ca, Us

Colaborator.com is the premier online community resource to connect top filmmaking and video content professionals with companies looking to hire. Filmmakers - from executive producers, directors, DPs, editors, actors, writers, AR & VR professionals to camera operators, grips, gaffers, producers, ADs, CGI artists, animators, motion designers, retouchers, sound engineers, stylists, hair & makeup artists - can find work and grow their careers without the usual gatekeepers. Using Colaborator’s proprietary RFP Marketplace and HR talent matching platform, companies and brands save significant time and production costs, while gaining access to a cultivated talent pool more simply and easily than ever before.Taylor grew social media and engagement exposure to highest in the field of related companies, and grew Facebook reach, likes, and engagements by 130% in the first 3 months, and 1000% in a year. She has worked with clients such as CNN, Sephora, Whole Foods, R/GA, T3, Rooster Teeth, theChive, Turner, Conde Nast, Vox, Cox Media, and more.Responsibilities:-Develop Content + Editorial Strategy-Event plan and produce the MediaATX panel series- Austin's leading gathering of media networking with 1000's of attendees-Streamline Social Media Operations, developed creative + editorial budgets -Manage team of 10 and create recommendations/guidelines/best practices for management structure-Work with tech developers to develop desktop + mobile website visual design, wireframes and mocks for website re-launch -Manage social media insights and Google Analytics-Organize and facilitate photo and video shoots with views in the 100,000’s-Rebrand all social channels and produce The Colaborator Podcast on video and audio-Develop outreach strategy for future branded opportunities and continued business collaborations-Define Identity, Brand Voice, Style Guide, Overall Look + Feel, Archetypes, and Passion Points for the company.

Beaverton, Or, Us

Head of events and lead producer for Nike in conjunction with the Longhorn Run- the largest run student organization at the University of Texas, culminating in events with over 2,000 participants, multiple activations around the city of Austin, and live events such as a national yoga event on the field of the UT football stadium.-Coordinating vendors and supplies (50+ vendors) in food, beverage, retail, and giveaways-Managing a team of 50-100 brand ambassadors and crew members-High-level discussions securing locations, City of Austin permitting, UT logistics, etc.-Coordinating and producing drone footage, video capture, and photographers-Weekly client meetings with Nike (visuals team, branding, designers, and marketing)-Running all site visits, vendor meetings, team briefs, and more-In-person team lead for run of show and day of event logistics

Austin, Texas, Us

Global platform that give easy, relatable tips coupled with inspirational content to inspire environmental and humanist change.https://twitter.com/thisiswhywesavehttps://www.instagram.com/thisiswhywesave/

On-Camera host and producer for BigReview.tv, an international platform that interviews businesses and people around the globe. On set I covered all areas of preparing and shooting video segments including: -Writing interview questions and scripts-Coaching + producing guests to capture great on-camera interviews-On-camera talent as a host reviewing different businesses around the country -Producing and directing camera crew and operators including shot set-ups, lighting, b-roll takes, etc. I believe wholeheartedly in always getting to the heart and soul of the story to resonate with viewers!Additional tasks: *Contact, interview and research sources*Collect relevant information through note-taking, observation, audio recording and live coverage of event*Edit and assemble story material including sound bites*Build rapport with each assigned client*Coordinate resources for each shoot and kept production within the allocated schedule

Austin, Tx, Us

Guest speaker and lecturer for the McComb's School of Business. With over 4,000,000 channel views, Taylor goes into the details of optimizing YouTube channels, explains how her video went viral, and advises on how to brand online social media platforms to gain viewership and engagement.

San Bruno, Ca, Us

Started own Youtube Channel with multiple national appearances including CNN, E! Channel's The Soup, Tosh.0, The Guardian, The Huffington Post, and more. Channel grew to over 4,000,000 views with 70,000 Twitter followers. Partnered with Fullscreen.www.tayallyn.com

*Brand identity work to increase relatability *Marketing mind maps for target audiences*PowerPoint and PDF presentations for posters/graphic design/demonstrations*Review of all peer materials for brand consistency and phrasing*Bio write-ups, blogs, press releases*Oversee messaging and voice of brand*Write website copy & copy for investment decks *In-person investor pitching and marketing meetings*Set-up of all social media sites

Tucson, Az, Us

Lead strategist creating compelling and effective paid media advertising campaigns to help the Center fight for wildlife and biodiversity and to stop the extinction crisis.-Grew Center profits by 10% YOY, maintaining an average of a 2.1 ROAS for paid media programs-Developed a social paid media strategy for Meta ads with over a $500k spend with 1.5x return, grew donor count by 12.5%-Raised $1.3million in four months for a red wolf endangered species campaign, with a media strategy that brought in over 16,000 new donors.Duties:-Develop, execute and optimize innovative digital advertising campaigns across paid and organic channels, including for lead generation, fundraising asks, advocacy actions and donor conversion.-Manage the Center’s main digital advertising accounts (Meta, Google) and third-party petition websites (such as Change.org), including A/B testing, optimization, data reporting and analysis.

Bachelor Of Arts (B.A.), Theatre, Musical Theatre

Education record

Summer Program