Taylor Shields Email & Phone Number

Denver, CO, US

Greater Denver Area

Consultant for hotels, restaurants, not for profits, personalities, and retail clients on needs including sponsorships, partnerships, event production, public relations, marketing, copy editing, and investor relations.

Denver, Colorado, United States

Denver, Colorado, United States

Greater Denver Area

Providing results-centric public relations, social media strategy and implementation, and event execution specializing in hospitality, wellness and lifestyle brands include St. Jude Children's Research Hospital, Floyd's 99 Barbershops, Shake Shack, sweetgreen and Friction Labs.

Denver

• Directed team designers, marketers and copywriters to produce digital and print marketing pieces; maintained digital presence through website, social media and monthly eNewsletter; increased audience through engaging.
• Utilized weekly, monthly and quarterly analytics to inform messaging and modality.
• Managing Editor of Down Syndrome World, award-winning quarterly magazine distributed internationally.
• Issued statements and action alerts encouraging the community’s civic engagement.
• Managed relationships with Hollywood and sports celebrities and their teams for the Be Beautiful Be Yourself Fashion Show, the largest single fundraiser befitting Down syndrome, raising $2.4 Million in 2016.
• Led affiliate efforts with the Crnic Institute for Down Syndrome Research, the first academic home for Down syndrome research; the Sie Center Down Syndrome, a world-class comprehensive medical care center; and the.

Las Vegas

• Created and managed public relations and marketing plans for nineteen restaurants, five bars and four nightclubs.
• Developed and implemented media-worthy menus, menus items, and events to serve as anchors for messaging important to the resort. Worked with operations team to establish graphic representation, determine financial.
• Developed dossier and produced culinary, cocktail, wine, and nightlife editorial for Wynn Magazine, a lifestyle publication highlighting Wynn resorts, published tri-annually, and distributed internationally. Directed.
• Served as strategic counsel to operations teams while working in partnership to achieve mutual goals.
• Oversaw public relations firms retained for specific projects and individual outlets.

Las Vegas

• Designed and managed marketing plans increasing restaurant and bar sales with owned, earned and paid media.
• Directed internal communications, digital media, advertising, promotion, public relations, marketing and creative teams to achieve goals.
• Partnered with operations teams to develop programs highlighting unique traits, increasing visibility and revenue.

Las Vegas

• Managed public relations for 76 restaurants; 24 bars; eleven pools; gaming—new casinos, slots games and individual table games; poker and the World Series of Poker; eight sport books and sporting events for city-wide.
• Worked in partnership with public relations agencies, partners, internal marketing, social media, corporate communication and property and outlet management to secure international, national, regional and local coverage.
• Crafted, presented and implemented yearly and initiative-based marketing plans; conceived and orchestrated new events to generate opportunities for exposure.
• Developed campaigns for new restaurants contributing in revenue that surpassed first year goals: Gordon Ramsay Steak--$19 million, Gordon Ramsay BurGR--$15 million and Bacchanal Buffet--$44 million.
• Created and orchestrated Bacchanal Buffet one year media campaign. Conceived of, recruited nationally recognized talent for, and produced Bacchanal Buffet one year birthday video resulting in 685 million media.
• Coordinated, staffed, and field produced television productions including Hell’s Kitchen, Miss USA Pageant, World Series of Poker on ESPN, The Chew, CBS This Morning, MSNBC and live news coverage.

Las Vegas

• Managed successful media campaigns for six opening restaurants including hire and direct local PR firm; worked in partnership with hotel partners' PR and marketing departments; wrote and distributed press releases.
• Opening PR campaign for restaurants including: Bourbon Steak, Michael Mina, RN74 and ClockBar in San Francisco; American Fish in Las Vegas; XIV in Los Angeles; and Bourbon Steak in Washington, D.C. RN74 was honored.
• Created individual restaurant pitch books for media, and pitch books to explain new concepts and the Mina brand to potential investors.
• Launched social media engagement including maintaining twenty Yelp and Twitter accounts; monitored employee tweets for brand consistency; conceptualized The Eating Sweetie blog with over forty posts; and designed.
• Maintained archive of all Mina Group print, online, and video clips; create clip books for all eighteen restaurants and Mina Group "Greatest Hits".

Greater St. Louis Area

• Recruited prospective financial representatives for a fulltime career and the nationwide top-ten internship program.
• Individually ranked as tenth from over 270 full-time NMFN recruiters nation-wide after six months, thirteenth after one year. Recruited and developed top ten producing class of first-year, full-time financial.
• Prospected for and selected career changers and students. Conducted background checks, contracting, and licensing for representatives. Coach representatives in business development, increasing individual production.
• Chair of the social committee and member of the philanthropy committee

Greater St. Louis Area

Monument, CO

Colorado Springs, Colorado Area

Bachelor Of Arts And Sciences, Psychology & Brain Sciences, American Culture Studies

Activities and Societies: Study Abroad Ambassador: Founding team member, conducting pre-departure seminars and program information.

Certificate In Business Fundamentals, Business Administration And Management, General

Courses include Business Analytic, Financial Accounting, and Economics for Managers

Psychology

Original research: Developed and carried out analysis of adolescents' depressing memories research in Mood Disorders Lab Intensive.