Taylor Shields Email and Phone Number
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Create and maintain favorable public images in luxury hospitality and lifestyle industries using strategic, creative and dynamic public relations and marketing tactics. Serve as strategic counsel to operations teams while working in partnership to achieve mutual goals. Represent clients at local and national events. Design and execute imaginative familiarization trips and press junkets tailored to traditional, digital and social media both nationally and internationally. • Agency management • Strategy development• Client media training• Media and special event planning• Partnership and co-promotion execution• Investor and VIP relations• Copy writing and editing• Social media strategy• PR and marketing campaign development• Press outreach and management• Budgeting• Editorial development
Visit Denver, The Convention & Visitors Bureau
View- Website:
- visitdenver.com
- Employees:
- 92
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Director Of Pr And CommunicationsVisit Denver, The Convention & Visitors BureauDenver, Co, Us -
Director Of Pr & CommunicationsVisit Denver Apr 2024 - Present -
ConsultantSelf Employed Feb 2018 - PresentGreater Denver AreaConsultant for hotels, restaurants, not for profits, personalities, and retail clients on needs including sponsorships, partnerships, event production, public relations, marketing, copy editing, and investor relations. -
Vice PresidentPrim + Co Nov 2023 - Apr 2024Denver, Colorado, United States -
Account DirectorPrim Communications Oct 2020 - Nov 2023Denver, Colorado, United States -
Senior Account ManagerPrim Communications Apr 2019 - Oct 2020Greater Denver AreaProviding results-centric public relations, social media strategy and implementation, and event execution specializing in hospitality, wellness and lifestyle brands include St. Jude Children's Research Hospital, Floyd's 99 Barbershops, Shake Shack, sweetgreen and Friction Labs. -
Senior Director Of Public Relations And MarketingGlobal Down Syndrome Foundation Feb 2016 - Aug 2017Denver• Directed team designers, marketers and copywriters to produce digital and print marketing pieces; maintained digital presence through website, social media and monthly eNewsletter; increased audience through engaging original and repurposed content; created successful fundraising campaigns. • Utilized weekly, monthly and quarterly analytics to inform messaging and modality.• Managing Editor of Down Syndrome World, award-winning quarterly magazine distributed internationally.• Issued statements and action alerts encouraging the community’s civic engagement.• Managed relationships with Hollywood and sports celebrities and their teams for the Be Beautiful Be Yourself Fashion Show, the largest single fundraiser befitting Down syndrome, raising $2.4 Million in 2016.• Led affiliate efforts with the Crnic Institute for Down Syndrome Research, the first academic home for Down syndrome research; the Sie Center Down Syndrome, a world-class comprehensive medical care center; and the Rocky Mountain Alzheimer’s Disease Center.• Represented Global at international conferences, with national lawmakers, and during research symposiums. -
Public Relations And Marketing Manager – Food & Beverage And NightlifeWynn Las Vegas Aug 2014 - Jan 2016Las Vegas• Created and managed public relations and marketing plans for nineteen restaurants, five bars and four nightclubs.• Developed and implemented media-worthy menus, menus items, and events to serve as anchors for messaging important to the resort. Worked with operations team to establish graphic representation, determine financial impact, and create standard operating procedure.• Developed dossier and produced culinary, cocktail, wine, and nightlife editorial for Wynn Magazine, a lifestyle publication highlighting Wynn resorts, published tri-annually, and distributed internationally. Directed creative and worked with brands to develop custom advertisements.• Served as strategic counsel to operations teams while working in partnership to achieve mutual goals.• Oversaw public relations firms retained for specific projects and individual outlets. -
Brand Marketing And Advertising Manager, Food And BeverageWynn Las Vegas Jan 2014 - Jul 2014Las Vegas• Designed and managed marketing plans increasing restaurant and bar sales with owned, earned and paid media.• Directed internal communications, digital media, advertising, promotion, public relations, marketing and creative teams to achieve goals.• Partnered with operations teams to develop programs highlighting unique traits, increasing visibility and revenue. -
Public Relations Manager -- Restaurants And GamingCaesars Entertainment Corporation Feb 2011 - Jan 2014Las Vegas• Managed public relations for 76 restaurants; 24 bars; eleven pools; gaming—new casinos, slots games and individual table games; poker and the World Series of Poker; eight sport books and sporting events for city-wide initiatives and nine resorts: Caesars Palace, Planet Hollywood, Paris, Flamingo, Rio All-Suite Hotel & Casino, Harrah’s, Bally’s, The Quad, and Bills Gamblin’ Hall and Saloon. • Worked in partnership with public relations agencies, partners, internal marketing, social media, corporate communication and property and outlet management to secure international, national, regional and local coverage.• Crafted, presented and implemented yearly and initiative-based marketing plans; conceived and orchestrated new events to generate opportunities for exposure.• Developed campaigns for new restaurants contributing in revenue that surpassed first year goals: Gordon Ramsay Steak--$19 million, Gordon Ramsay BurGR--$15 million and Bacchanal Buffet--$44 million.• Created and orchestrated Bacchanal Buffet one year media campaign. Conceived of, recruited nationally recognized talent for, and produced Bacchanal Buffet one year birthday video resulting in 685 million media impressions and 230k YouTube views in four months, twice that of opening video.• Coordinated, staffed, and field produced television productions including Hell’s Kitchen, Miss USA Pageant, World Series of Poker on ESPN, The Chew, CBS This Morning, MSNBC and live news coverage.• Managed, recruited, and mentored a team of four junior team members in support fellow managers, directors and Vice President. Revamped and oversaw internship program with as many as five interns per semester. -
Public Relations SpecialistMina Group Mar 2008 - Mar 2011Las Vegas• Managed successful media campaigns for six opening restaurants including hire and direct local PR firm; worked in partnership with hotel partners' PR and marketing departments; wrote and distributed press releases; managed opening party events; coordinated official media dinners; worked with Chefs, General Managers, and restaurant teams to secure local and national media coverage; consistently completed opening tasks under allotted budgets. • Opening PR campaign for restaurants including: Bourbon Steak, Michael Mina, RN74 and ClockBar in San Francisco; American Fish in Las Vegas; XIV in Los Angeles; and Bourbon Steak in Washington, D.C. RN74 was honored with a Wine Spectator Grand award in its first year and as a James Beard Foundation Best New Restaurant finalist.• Created individual restaurant pitch books for media, and pitch books to explain new concepts and the Mina brand to potential investors.• Launched social media engagement including maintaining twenty Yelp and Twitter accounts; monitored employee tweets for brand consistency; conceptualized The Eating Sweetie blog with over forty posts; and designed, researched and wrote Fresh Off the Line—American Fish’s monthly newsletter with six editions.• Maintained archive of all Mina Group print, online, and video clips; create clip books for all eighteen restaurants and Mina Group "Greatest Hits". -
Director Of Recruiting And DevelopmentThe Northwestern Mutual Financial Network Oct 2006 - Feb 2008Greater St. Louis Area• Recruited prospective financial representatives for a fulltime career and the nationwide top-ten internship program.• Individually ranked as tenth from over 270 full-time NMFN recruiters nation-wide after six months, thirteenth after one year. Recruited and developed top ten producing class of first-year, full-time financial representatives, and 2007 #1 NMFN internship team from 89 offices.• Prospected for and selected career changers and students. Conducted background checks, contracting, and licensing for representatives. Coach representatives in business development, increasing individual production.• Chair of the social committee and member of the philanthropy committee -
Intern To Director Of Community GivingArts And Education Council Of Greater St. Louis Jun 2006 - Oct 2006Greater St. Louis Area -
Trainer, Server, Bartender, Food & Beverage Cart AttendantKings Deer Golf Club May 2004 - Aug 2005Monument, Co -
Pool AttendantThe Broadmoor May 2003 - Aug 2003Colorado Springs, Colorado Area
Taylor Shields Skills
Taylor Shields Education Details
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Psychology & Brain Sciences, American Culture Studies -
Business Administration And Management, General -
Psychology
Frequently Asked Questions about Taylor Shields
What company does Taylor Shields work for?
Taylor Shields works for Visit Denver, The Convention & Visitors Bureau
What is Taylor Shields's role at the current company?
Taylor Shields's current role is Director of PR and Communications.
What is Taylor Shields's email address?
Taylor Shields's email address is ta****@****ncy.com
What is Taylor Shields's direct phone number?
Taylor Shields's direct phone number is +170227*****
What schools did Taylor Shields attend?
Taylor Shields attended Washington University In St. Louis, Harvard Business School, University Of Exeter.
What are some of Taylor Shields's interests?
Taylor Shields has interest in Social Services, Education, Health.
What skills is Taylor Shields known for?
Taylor Shields has skills like Social Media, Social Media Marketing, Press Releases, Public Relations, Marketing, Event Planning, Corporate Communications, Management, Marketing Communications, Social Networking, Leadership, Event Management.
Who are Taylor Shields's colleagues?
Taylor Shields's colleagues are Joyce Shedd, Salim B., Corina Jones, Jim Mcclain, Angela Hay, Melissa Ramirez, Jeff Ruffe.
Not the Taylor Shields you were looking for?
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Taylor Shields
Raleigh-Durham-Chapel Hill Area -
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Taylor Shields
Director Of Football Operations At University Of West GeorgiaHuntsville-Decatur-Albertville Area3montevallo.edu, uwa.edu, westga.edu -
Taylor Shields
Chester Springs, Pa1vanguard.com
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