Taylor Hansen Email & Phone Number

Brookline, Ma, Us

Cambridge, Massachusetts, United States

• Project managed and wrote research on CX & go-to-market strategy, e-commerce, consumer behavior, and retail technologies.• Conducted end-to-end qualitative and quantitative research (e.g., qualitative interviews, Qualtrics surveys, usability testing, benchmarking, case studies).• Evaluated user experience (UX) for brands’ websites, mobile sites, and apps and presented recommendations/solutions.• Analyzed data, translated into B2C client presentations, delivered insights to clients through webinars.• Used advanced Excel skills to analyze and visualize Forrester data.

Cambridge, Massachusetts, United States

Portland, Maine Area

• Catered to high-end clientele, developed excellent client service skills, and delivered a positive experience to guests.• Booked & confirmed over 100 room reservations per summer in-person over the phone.• Provided concierge services and built personalized guest itineraries.• Identified and resolved challenges that arose during guest stays.

Boston, Massachusetts, United States

• Published Facebook content in different formats to raise awareness of new articles and to engage readers.• Edited articles in different formats such as "listicles." Learned what information attracts followers.

Chestnut Hill, Massachusetts, United States

• Assisted professors with their research or preparing for research projects with students in the classroom.• Coordinated department event planning and developed itineraries for visiting professors.

Portland, Maine Area

• Participated in brainstorming sessions to generate marketing ideas for clients such as pop-up events or other brand activations.• Conducted & presented results from a research analysis of competitor marketing strategies for a nationwide cellular client.• Conceptualized and designed engaging visuals brand events, ensuring brand consistency and message clarity.• Demonstrated ability to efficiently plan and coordinate events, ensuring all logistics were well-managed and executed flawlessly.

Portland, Maine Area

• Designed and developed advertisements published in newspapers and magazines to promote home sales.• Assisted in the evaluation of different properties for comparable pricing analyses.• Learned contractual language and negotiation techniques.