Adlucent acquired by BarkleyOKRP.

• Coach and manage career development for a team of Account Managers.• Oversee the strategy development, account management/optimization & account analysis of enterprise and mid-market clients, totaling >$20M in monthly ad spend.• Act as point of contact for escalated client requests and inquiries.• Use knowledge of industry changes and understanding of clients' brands, structure and industry to provide actionable recommendations.Client(s): Williams Sonoma (8 brands and 20 divisions), Rockler, Society6, Saatchi Art, Eco-Products, Newton Baby, TABCom, Apothekary, Morris-Jenkins, Chaparral Motorsports, Felina, Belami, Uniform Advantage

• Developed client video advertising programs from the ground up.• Advised account teams on display and video creative and campaign best practices.• Maintained responsibilities from previous roles (Associate Account Manager, Account Manager, Senior Account Manager, Account Strategy Lead).Client(s): Aceable, Moda Operandi, Shane Co, Lulus

• Performed program audits for account teams across the organization and potential clients, to identify areas of opportunity.• Worked with sales team to present audit findings to potential clients in the sales process.• Maintained responsibilities from previous roles (Associate Account Manager, Account Manager, Senior Account Manager).Client(s): Andra Group (HerRoom.com & HisRoom.com), Alen Corp, The Company Store, Newell, DAI Apparel, Aceable, SleepScore, Moda Operandi, Shane Co

• Worked as lead manager of larger scale clients' paid search portfolio (Search, PLA & Display).• Mentored junior account managers and provided senior support on client calls, higher level strategy and account ownership.• Maintained responsibilities from previous roles (Associate Account Manager, Account Manager).Client(s): Eco-Products, Andra Group (HerRoom.com & HisRoom.com), Senior Advisor, Edible Arrangements, Alen Corp, The Company Store, Newell

• Partnered with client and internal team members to define, drive and execute optimization strategies.• Ran weekly client calls to update client on performance and activities, and provide insights around the account and client's business.• Trained and coached new hires on the basics of paid search account management and client communication.• Maintained responsibilities from previous role (Associate Account Manager).Client(s): Eco-Products, Andra Group (HerRoom.com & HisRoom.com)

• Acted as lead manager of clients' paid search portfolio (Search, PLA & Display).• Worked with clients to identify best strategies for their paid search programs.• Performed in-depth analysis of account performance to identify areas of opportunity for maximizing revenue growth and efficiency at client's goal KPIs.• Developed and launched data-based testing and experiments.Client(s): Eco-Products

• Assisted Account Managers in Search, PLA and Display campaign management.• Performed in-depth analysis of account performance to identify areas of opportunity for maximizing revenue growth and efficiency at client's goal KPIs.• Developed and launched data-based testing and experiments.Client(s): Eco-Products

• Developed and launched client pay per click campaigns including keyword research, strategy development, and ad copy creation based on identified client goals, target demographic, market analysis and previous PPC and Google Analytics website data.• Managed ongoing SEM and remarketing campaigns for 27 clients, including data analysis, keyword refinement and ad copy testing.• Oversaw day-to-day marketing needs for 22 student housing properties across the nation.

• Drove project workflow between all internal departments from project request to completion and billing.• Conducted QA of website design and copy, marketing collateral and email campaigns prior to client review.

• Managed social media strategy to broaden exposure and increase engagement on Facebook, Twitter, LinkedIn and Google+.• Assisted with content creation, editing, and search engine optimization for the company blog.• Interviewed team members to translate ideas into consumable content. • Conducted research for competitor social media methods, marketing materials and marketing content.

• Created social media presence on Facebook, Twitter, and Pinterest.• Created and implemented weekly and monthly digital campaigns to broaden exposure.• Conducted interviews and created articles for publication on newsletters and social media. • Assisted with correspondence, financial reports, and data entry in Raiser's Edge• Assisted with fundraising and promotional events from design to execution.