Cindy Tan Email & Phone Number

La Mesa, CA, US

Adlucent acquired by BarkleyOKRP.

• Coach and manage career development for a team of Account Managers.
• Oversee the strategy development, account management/optimization & account analysis of enterprise and mid-market clients, totaling >$20M in monthly ad spend.
• Act as point of contact for escalated client requests and inquiries.
• Use knowledge of industry changes and understanding of clients' brands, structure and industry to provide actionable recommendations.Client(s): Williams Sonoma (8 brands and 20 divisions), Rockler, Society6, Saatchi.

• Developed client video advertising programs from the ground up.
• Advised account teams on display and video creative and campaign best practices.
• Maintained responsibilities from previous roles (Associate Account Manager, Account Manager, Senior Account Manager, Account Strategy Lead).Client(s): Aceable, Moda Operandi, Shane Co, Lulus

• Performed program audits for account teams across the organization and potential clients, to identify areas of opportunity.
• Worked with sales team to present audit findings to potential clients in the sales process.
• Maintained responsibilities from previous roles (Associate Account Manager, Account Manager, Senior Account Manager).Client(s): Andra Group (HerRoom.com & HisRoom.com), Alen Corp, The Company Store, Newell, DAI.

• Worked as lead manager of larger scale clients' paid search portfolio (Search, PLA & Display).
• Mentored junior account managers and provided senior support on client calls, higher level strategy and account ownership.
• Maintained responsibilities from previous roles (Associate Account Manager, Account Manager).Client(s): Eco-Products, Andra Group (HerRoom.com & HisRoom.com), Senior Advisor, Edible Arrangements, Alen Corp, The Company.

Austin, Texas

• Partnered with client and internal team members to define, drive and execute optimization strategies.
• Ran weekly client calls to update client on performance and activities, and provide insights around the account and client's business.
• Trained and coached new hires on the basics of paid search account management and client communication.
• Maintained responsibilities from previous role (Associate Account Manager).Client(s): Eco-Products, Andra Group (HerRoom.com & HisRoom.com)

Austin, Texas

• Acted as lead manager of clients' paid search portfolio (Search, PLA & Display).
• Worked with clients to identify best strategies for their paid search programs.
• Performed in-depth analysis of account performance to identify areas of opportunity for maximizing revenue growth and efficiency at client's goal KPIs.
• Developed and launched data-based testing and experiments.Client(s): Eco-Products

Austin, Texas Area

• Assisted Account Managers in Search, PLA and Display campaign management.
• Performed in-depth analysis of account performance to identify areas of opportunity for maximizing revenue growth and efficiency at client's goal KPIs.
• Developed and launched data-based testing and experiments.Client(s): Eco-Products

Austin, Texas Area

• Developed and launched client pay per click campaigns including keyword research, strategy development, and ad copy creation based on identified client goals, target demographic, market analysis and previous PPC and.
• Managed ongoing SEM and remarketing campaigns for 27 clients, including data analysis, keyword refinement and ad copy testing.
• Oversaw day-to-day marketing needs for 22 student housing properties across the nation.

Austin, Texas Area

• Drove project workflow between all internal departments from project request to completion and billing.
• Conducted QA of website design and copy, marketing collateral and email campaigns prior to client review.

Austin, Texas Area

• Managed social media strategy to broaden exposure and increase engagement on Facebook, Twitter, LinkedIn and Google+.
• Assisted with content creation, editing, and search engine optimization for the company blog.
• Interviewed team members to translate ideas into consumable content.
• Conducted research for competitor social media methods, marketing materials and marketing content.

Austin, Texas Area

• Created social media presence on Facebook, Twitter, and Pinterest.
• Created and implemented weekly and monthly digital campaigns to broaden exposure.
• Conducted interviews and created articles for publication on newsletters and social media.
• Assisted with correspondence, financial reports, and data entry in Raiser's Edge
• Assisted with fundraising and promotional events from design to execution.