I am a business leader with an entrepreneurial heart who has envisioned, built and successful managed companies, teams and technology across a broad spectrum of companies in the advertising media and entertainment space. Passionate about technology and a catalyst when it comes to using technology as an enabler to deliver business growth, customer engagement, new and amazing solutions or just to solve problems.I have been fortunate to learn from the inside out starting as a developer and growing into a business leader where I have led teams and companies in roles such as President Cast & Crew and The TEAMS Companies, CEO of iRGONOMIC, Global CIO of McCann Worldgroup CIO of Zenith Media, Global CIO of Ipsos, General Manager ADserve as well as General Manager at Deluxe Advertising Solutions.All of these roles have put me on the forefront of business innovation which has fed my passion for creativity in solving problems and capitalizing on opportunities. Specialties: Leadership, Innovation, Strategy and Vision, Operational Execution, Marketing Technology, Service Delivery
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Advisor And InvestorLucy® AiNew York, Ny, Us
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Advisor/InvestorLucy® Ai Jan 2016 - PresentMinneapolis, Minnesota, UsLucy is the cloud-based cognitive companion powered by IBM Watson and other AI engines. Built for Fortune 1000 marketers and advertising/media agencies, Lucy's groundbreaking technology taps the cognitive computing power of AI to address common challenges across research, segmentation and media planning. A master strategist, Lucy can inform everything from in-depth market analysis and audience segmentation to media mix modeling and targeted channel planning. -
Board AdvisorQnary Mar 2014 - PresentNew York, Us -
PresidentCast & Crew Jan 2022 - Jun 2024Burbank, Ca, UsPresident, Advertising, Live Events and Short Form -
PresidentThe Team Companies, Llc Dec 2021 - Jun 2024Burbank, Ca, Us -
Chief Operating Officer And Chief Revenue OfficerThe Team Companies, Llc Jan 2018 - Dec 2021Burbank, Ca, Us
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Chief Marketing OfficerThe Team Companies, Llc Oct 2015 - Dec 2017Burbank, Ca, UsAt TEAM I am leading the business development team and given my extensive technology background driving innovation and providing leadership for the technology offerings (both internal and external). Teams comprehensive payroll and business affairs solutions offer behind-the-scenes support for the advertising, music, and entertainment communities.
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Board AdvisorScifutures Jun 2014 - Jun 2017 -
InvestorMagnet 360 Jun 2014 - Jan 2016Minneapolis, Minnesota, UsIn August of 2014 iRGONOMIC the Creative Marketing Technology I started in 2011 became part of Magnet 360. Magnet360 is a Minneapolis-based, leading provider of marketing strategy and technology solutions. Magnet360 and iRGONOMIC are a perfect fit to help our customers engage their most important audiences to drive meaningful and measurable outcomes. This is embodied by our mantra "Engagement for Outcomes". Magnet 360’s clients span industries and oceans. They are B2B, B2C and multi-channel. They are established and emerging. They include more than a dozen Fortune 500 brands, including those shown here (http://www.magnet360.com/home/clients/). Every day, we are privileged to help these companies engage in meaningful ways with their customers, prospects, employees, and partners.Magnet360 and iRGONOMIC delivered a successful exit to its shareholders on January 18, 2016 http://www.magnet360.com/2016/01/18/magnet-360-goes-global/ -
General Manager, Advertising ServicesDeluxe Entertainment Services Group Jan 2014 - Dec 2015Burbank, California, UsLed the team at Filmcore in a turn around situation. Filmcore had been on decline in a highly competitive market. Created the Deluxe Ad Services brand and led efforts to delivery improved technology platform (network) and a significantly improved leadership team in sales and operations. Deluxe Ad Services became the #2 provider in North America which led to a successful exit and sale to Adstream. Now the worlds largest global AD management company. http://adexchanger.com/digital-tv/adstream-eyes-us-video-market-acquisition-deluxe-adservices/ -
Ceo And Managing PartnerIrgonomic Sep 2011 - Dec 2015iRGONOMIC is a design driven Creative Marketing Technology firm. We do it by applying theory, principles, data and methods to design and the use of technology in order to optimize human experiences and maximize business outcomes. We look to create catalyst moments - where insight or change occurs leading to an innovative outcome.
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Global Chief Information OfficerIpsos Sep 2011 - Jul 2012Paris, FrInterim CIO responsible for successful acquisition and integration of Synovate into IPSOS. The effort spanned 65 countries to provide technology services for the combined 19,000 IPSOS employees. -
Evp, Chief Information OfficerMccann Worldgroup Sep 2004 - Sep 2011New York, Ny, Us•Board Member McCann Worldgroup. Led technology strategy and execution for one of the world’s largest agency networks. •Rebuilt and retooled all of McCann’s studios across the global to create a singular technology approach and toolset•Founded and led SPLIT an startup marketing technology firm inside Interpublic (later SPLIT became iRGONOMIC)•Created the Chief Technology Catalyst role at McCann which connected creative and technology in advance of desire or need.•McCann’s technology team led the build out of the IPGMedia Lab •Partnered with key Mediabrands leaders to deliver Cadreon•Successfully led numerous financial and production system deployments across the global including SAP and Microsoft dynamics•Established and led EA with Microsoft, Adobe and others•Successfully led migration of largest single buying group from internal media system to MediaOcean. -
Evp, Chief Information OfficerUniversal Mccann Dec 2001 - Sep 2004New York, Ny, Us -
Chief Information OfficerZenith Media May 1999 - Dec 2001London, London, Gb -
North American It DirectorInitiative Media Aug 1997 - May 1999New York, Ny, Us -
General ManagerAdserve Jan 1985 - Aug 1997
Greg Smith Education Details
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Fleming College -
Sir Sanford Fleming CollegeBusiness Administration
Frequently Asked Questions about Greg Smith
What company does Greg Smith work for?
Greg Smith works for Lucy® Ai
What is Greg Smith's role at the current company?
Greg Smith's current role is Advisor and Investor.
What schools did Greg Smith attend?
Greg Smith attended Fleming College, Sir Sanford Fleming College.
Who are Greg Smith's colleagues?
Greg Smith's colleagues are Grant Harper, Brian Tiemeier, Chhotu Kumar Bharti, Benjamin Hutchison, Jennifer Edwards, Pushpendra Kumar Pal, Monique Araujo.
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