As Director of Operations at Celayix, I have led a transformative agenda in marketing and sales operations, enhancing revenue operations and refining marketing strategies. My primary goal has been leveraging analytics and tracking tools to drive data-informed decisions, optimize program effectiveness and enhance sales efficiency.Under my leadership, we've seen significant operational improvements and performance uplifts. By implementing advanced tracking and analytics processes, we have ensured precise measurement of our marketing and sales programs' effectiveness, enabling a more strategic allocation of resources. I spearheaded initiatives to elevate sales effectiveness, fostering leadership and guidance while promoting increased collaboration across departments.These efforts have culminated in substantial financial achievements for Celayix, including a remarkable increase in revenue year-over-year. Moreover, we have increased deal volume through optimizing PPC and organic channels, signalling a strong upward trajectory in our market presence and customer acquisition.

● Provides sales and operational strategy, process and execution knowledge and delivery to SaaS clients in many different industries, positioning them for growth and ability to scale their operations and sales organizations and position them for increased revenue, improved customer retention and customer satisfaction● Introduced a growth-focused strategic plan and reignited sales, marketing, and customer success efforts to spark sustainable growth across their SMB and Enterprise level clients● Doubled SaaS client's monthly revenue from $100k to $200k in 3 months, currently well above $700k MRR after one year● Expanded business development across both existing and new customer accounts adding professional services to a SaaS client, which tripled their revenue in three months

Directed Course Safety and Operations for a major Ontario mountain bike race series with over 5,000 participants and over ten events per season. Currently operating the 24 Hours of Summer Solstice, the largest 24-hour mountain bike event in North America.

Canada's Ultimate Automotive Festival, hosting automotive enthusiasts at one of Canada's most legendary motorsports venues, providing an immersive experience for everyone. www.drivefestival.com

● Crafted sales strategy and business plans with a focus on achieving sustainable profitability, managed budgets of $9M+ and oversaw all aspects of sales, marketing, sponsorships, brand development, logistics, and customer service efforts ● Led team of 10+ direct reports with oversight of up to 100 employees and contractors exceeding $15M AR● Realized net profits of $1M+ within 3 years of company launch● Tripled competitors' return rates, achieving 45% over competitors' rate of 15%● Managed and executed sponsorship engagements with major national partners and local event partners alike; with over $4 million in sponsorship sales annually● Collaborated with multiple government agencies to ensure full compliance with local public safety regulations across Canada resulting in industry-leading customer satisfaction and retention, increased revenue, brand awareness, and critical public visibility and acclaim

● Refined skillset across technical development and delivery, business intelligence and sales roles to ultimately take ownership of developing new business processes and innovative solutions to complex challenges● Guided teams throughout the full cycle of critical enterprise projects● Developed and implemented government-focused services sales practice that transformed ‘no bid' deals into wins, adding an additional $3M in revenue in 18 months● Grew government-focused team into other complex deals across several industries that involved multiple lines of business, thus increasing revenue even further to over $5M annually.● Increased productivity by 46% by introducing a remote work structure, improving customer coverage, and increasing request throughput following the amalgamation of Business Intelligence and Competitive Intelligence functions

As an e-commerce specialist, I developed and maintained e-commerce solutions for over 50 companies requiring global-scale capabilities. ∙ I coordinated the development, second-level support, administration, quality control, and error investigation of automated EDI and e-commerce systems.∙ Reduced response time to customer inquiries by 25% through increases in quality control and error investigation; resulting in improved customer satisfaction.