Tom Johnson Email & Phone Number

Conyers, Georgia, United States

A Marketing Specialty and Design Studio, tjSTUDIO are experts in:• Promotional Products and Fulfillment Services • Complete Marketing and Advertising Specialty programs• Event and Trade Show Booths including Banners, Flags and Table Coverings• Edible Gifting for the Holidays• Corporate Awards and Employee Recognition• Custom Embroidered Corporate Apparel• Direct to Customer or Prospect Advertising Campaigns for Lead Generation• Lumpy Mail• Sports and School Uniform Programs• Custom Varsity Letterman Jackets for Schools & Colleges • Graphic Design and Art Direction for Logos, Business Cards, Advertisements, Brochures, Web Design, Videos ... and a great cup of coffee.

Familiar with Theatre Management and • Proven strategist for improving the brand.• Creative professional delivering marketing plans to support season initiatives. • Experienced website designer with familiarity in online ticket sales. • Developer of integrated social media programs to increase traffic and ticket sales.• Seasoned Director capable of leading production and promotion initiatives.• Actor and improvisational comedian• Board management and succession planning focused on growing the business of the theatre.• Promotion of all productions through online and print campaigns.

As the world’s leading operational consultancy for more than 65 years, Alexander Proudfoot is pioneering the methods by which executives execute on business strategies and achieve measurable and sustainable financial results. By thoroughly analyzing a company’s operations to identify opportunities for improvement and then working shoulder-to-shoulder with employees to deliver change, Proudfoot ensures disciplined execution in the areas where it matters most at a speed never thought possible.

Brought in to newly created Marketing Communications department to concept, design and produce marketing materials, forms, direct mail campaigns, trade show booths, magazine advertisements, web graphics, flash animation, weekly sales flyers and downloadable collateral to support the sales of all fixed annuity and life insurance products for the entire US division of a global life insurance company and manage all company digital assets.• Implemented a fresh, new brand identity across the entire product line of life and fixed annuity marketing materials and advertising collateral in accordance with the adoption of new company brand guidelines that improved brand recognition within the distribution network and increased requests for customized materials from agents.• Implemented program to specify and use only FSA certified papers and printers without increasing the cost to produce marketing materials.

Art directed, designed and produced marketing materials, print ads, POP/POS materials and sales literature for ongoing contests, ad campaigns and new product launches for the large-format printer division of HP under tight deadlines within a nationwide virtual team of copywriting, traffic and production personnel.• Replaced entire team of agency staff, reduced production costs, shortened delivery times and improved quality of work within strict brand guidelines.

Directly engaged to develop and implement the first variable data direct mail campaign for GMAC Insurance in conjunction with GM Dealerships and Service Centers in a nationwide virtual team. Campaign mailer copy and artwork was fully variable and segmented by dealership, service center hours of operation, customer name and address and make of GM vehicle owned.• Delivered variable data direct mail campaign that achieved a 15%+ response rate, a conversion rate of 6%+, while reducing production and delivery costs by 75 cents per piece from previous costs of $2.63 each.• Retained to develop two more direct mail campaigns based on results achieved in variable data direct mail campaign.

Selected to spearhead reorganization and operation of direct mail marketing department for US operations. Managed team of three staff designers and freelance production artists. Administered, specified, maintained and upgraded network of design computers, studio equipment and printers and managed company digital assets. • Migrated all studio design computers to Adobe Creative Suite from QuarkXpress, conducted software training sessions, implemented new workflow process and procedures for converting all legacy files to new format.• Awarded Aquent nationwide on-site engagement “Solutions Superstar Award” for streamlining department processes, improving effectiveness of direct mail marketing projects, meeting all deadlines and exceeding company expectations.

Contracted to design, layout and typeset Gwinnett Magazine, an 80 page monthly magazine, and Gwinett Business Journal, a monthly business newspaper, in addition to creating advertisements for magazine and journal clients, producing web graphics for client websites, retouching images and preparing client presentations.• Reduced backlog of projects during department personnel transition and assumed role of previous Senior Art Director to produce issues of the magazine while continuing to keep up with daily responsibilities.

Designed various advertising, marketing materials and consumer packaging for hair care product company. Directed photo shoots and created product mockups and internal presentation materials.

Hired to concept, illustrate, produce and differentiate a successful designer line of screen printed women’s apparel. Launched a new line of screen printed men’s apparel, expanded categories offered in both lines and established a private labeling program by customizing seasonal designs for retail clients. Created quarterly sales catalogs and designed all marketing and sales materials.• Won Cosmopolitan magazine’s “Best Vintage T-shirt Design” award two consecutive quarters.• Designed T-Shirt for the inaugural season of Donald Trump's show, The Apprentice.

Founded the first in-house design studio for design support, creating and resizing mechanicals, retouching and digital production and delivery of all print materials for the ad agency’s entire roster of clients. Supervised staff of three full-time graphic designers and various freelance designers. Specified, purchased and maintained all studio equipment, computers, software and printers and managed company digital assets.• Pitched and won Church’s Chicken POP materials and FSI account work based on past retail experience and design recommendations that lowered costs and adapted existing product photography into designs without having to retake images.• Selected by client to design Juvenile Diabetes Research Foundation’s Hope for the Cure Gala stationery, invitations and auction program guide for annual fundraiser that generated an unprecedented $1 Million+ in donations due to advance delivery of the materials to corporate sponsors.

Secured intern position that led to permanent placement in the newly created digital production department. Responsible for layout, production and delivery of all Outdoor, POP/POS and FSI materials within the Arby’s, Mrs. Winner’s and Lee’s retail group and management of company digital assets.• Evaluated, proposed and implemented color laser printer network upgrade and calibrated color proofing system which delivered increased productivity, less down-time and fewer errors in color matching for high-end deliverables, client presentations and agency pitches.• Designed outdoor advertising campaign for the Georgia Ride Find Coalition that overloaded organization’s ability to handle incoming phone calls in response to the campaign.

Led area team of sales managers in sales excellence. Hired, trained and supervised area employees and conducted sales training cases for a group of ten local stores. Earned numerous sales and performance awards including Dale Carnegie Top Achiever Award and was nominated by District and Regional management for the District Sales Manager Training program.

Associate Of Arts, Visual Communications, Honors Graduate

Activities and Societies: Circle of Excellence Recipient - Faculty Award for Excellence on multiple projectsNewspaper Staff

Bachelor'S Accounting, Accounting

Activities and Societies: President, Rush Chairman–Tau Kappa Epsilon Social Fraternity, Intra-Fraternity Council Greek Week Co-Chairman.

Education record