Social Media Manager
CurrentSocial Media Management:Develop and implement social media strategies aligned with business goals.Create, schedule, and publish engaging content (including graphics, videos, carousels, and captions) for platforms such as LinkedIn, Instagram, Facebook, and Twitter.Manage social media campaigns, including employee spotlights, job openings, client testimonials, and industry insights.Monitor and analyze social media performance metrics, and adjust strategies to improve engagement and reach.Content Creation:Collaborate with team members to produce high-quality content, including blog posts, infographics, and videos.Write compelling copy for social media posts, website content, and email campaigns.Design and create visually appealing graphics for digital marketing campaigns.SEO & Website Management:Optimize website content, including meta titles and descriptions, to improve search engine rankings.Conduct keyword research and implement on-page SEO strategies to enhance organic traffic.Work with the team to update and maintain website content, ensuring consistency with brand messaging.Digital Advertising:Plan and execute digital advertising campaigns on platforms like Google Ads and social media channels to drive lead generation and brand awareness.Monitor and analyze campaign performance, making data-driven decisions to optimize ROI.Analytics & Reporting:Track and report on key performance indicators (KPIs) for social media and digital marketing campaigns.Use analytics tools to measure the effectiveness of marketing strategies and provide insights for continuous improvement.
