Teresa Kersten Email & Phone Number

Develop and coach senior leaders as they create andi lead high-performing diverse teams and navigate their teams through uncertainty and complexity. Focus is on connecting leaders to their deepest values and helping them achieve outsized results.

Alexandria, Virginia, US

Advise company on overall strategy, marketing and communications strategy, and member growth.

Stanford, CA, US

The Stanford Distinguished Careers Institute (DCI) is a dynamic program for established leaders from all walks of life who seek to transform themselves for roles with social impact at the local, national, and global levels. DCI also seeks to foster intergenerational engagement in an academic setting to help create a new paradigm for the university of the.

Sunnyvale, CA, US

Sunnyvale, CA, US

Lead an incredibly talented consumer product marketing & GTM team focused on creating the optimal LinkedIn member experience:* Drive marketing insights in support of LinkedIn products across web and mobile* Identify member needs, drive research strategy, develop market & competitive insights to inform product decisions, and define target audiences &.

Provide actionable strategic consulting to technology companies. Key specialties:* Evaluating and launching new business ventures. * Serving as interim senior marketing roles including Acting VP and Senior Director of Marketing* Advising CEOs and CMOs on marketing communications and product marketing strategy.* Getting the business unstuck. If an.

San Jose, CA, US

• Drove variety of product marketing initiatives for Acrobat, including pricing strategy across all routes to market, promotions, and overall product launch.
• Launched Acrobat as a subscription offering.
• Developed Global Thought Leadership strategy for Adobe Education team.

Served as Acting General Manager and Acting head of Marketing for high technology and consumer products companies. Launched initial Autotrader web offering; designed integrated marketing campaign; and built and reorganized Autotrader online organization.

• VP of Marketing for Internet services company providing yellow pages and arts and entertainment guide for consumers. Accomplisments include:
• Managed successful launch of Internet Yellow Pages and Arts and Entertainment Guide to consumers and Zip2’s newspaper partners
• Created sales tools that attracted over 150 newspaper to partner with Zip2
• Designed marketing programs that were adopted by partners to drive consumers Zip2’s partner websites
• Developed trade show marketing strategy that enabled Zip2 to “own the show” with minimal investmentIn 1999, Zip2 was sold to Compaq Computers in the largest cash sale of an Internet company at the time.

Mountain View, California, US

Group Product manager for Quicken software. Responsible for retail, direct and OEM marketing for Quicken business.* Increased direct marketing revenue by 30%.* Drove 2 most successful Quicken retail launches to date.* Grew OEM revenue by 50%.* Established the business's first ever dashboard to detect and diagnose pipeline problems before they turned into.

Cupertino, California, US

Drove student marketing efforts for Higher Education market including advertising, promotions, channel marketing. * Drove 3 most successful Back to School promotions in Apple history.* Pioneered innovative on campus marketing programs that drove student demand for Macs when on campus institutional support was promoting pcs.* Launched sustained direct.

Leadership Coaching Certificate

Mba, Marketing

Ba, Humanities Honors Program