Teresa Ristow Email & Phone Number

• Design and implement strategies to help news publishers grow their audiences, increase revenue and improve overall user engagement and experience
• Collect and analyze data related to email marketing campaigns, audience behavior and reader revenue
• Craft and manage paid acquisition campaigns for publishers looking to grow their top-of-funnel audience
• Study industry best practices and trends related to subscriptions programs, email newsletters and marketing, value propositions, reader revenue, news products, content strategy and audience engagement

Bend, Oregon, United States

Bend, Oregon Area

• Project manager and editor for three publications, coordinating content and setting schedules
• Built Google Data Studio dashboard to track website, newsletter and social media metrics in one place
• Assign and edit content for staff writer, interns and network of freelance contributors
• Content strategy for weekly newsletter, with 35% open rate for 20,000+ subscribers

Bend, Oregon Area

• Restarted college news publication, guiding students to grow web traffic from 500 to 10,000 pageviews per term
• Communications manager for The Broadside, speaking to press, college leaders and students about the program
• Led recruitment of student journalists, filling 100% of open class slots within one year of restarting program

Greeley, Colorado

• Set audience engagement strategy that led the newspaper to earn a 1st place award for "Best Strategy to Grow Digital Audience" from Local Media Association
• Led four cross-department teams focused on target audiences, strategizing on audience acquisition, engagement, growth and monetization
• Tracked launch of registration wall followed by paywall for GreeleyTribune.com
• Company lead for participation in Poynter’s Table Stakes program

Steamboat Springs, Colorado

• Manage social media, email newsletters, website display and changes, etc. and monitored web traffic and all analytics for two newspapers in northwest Colorado. Overseeing the performance of two mobile apps and the.

Steamboat Springs, Colo.

Medford, Ore.

Ashland, Ore.

Bachelor Of Arts (B.A.), Journalism, 3.8

Activities and Societies: Siskiyou student newspaper

High School Diploma, 3.98

Activities and Societies: Student Body President Voted Senior Class President, Junior Class President Class Salutatorian California.