- Drive alignment across cross-functional stakeholders on product and partnership teams to coordinate go-to-market product launches, alpha/beta tests, training and best practices. - Launched alpha product testing for media companies around Instagram Broadcast Channels, resulting in one-to-many community messaging for accounts like NBA, NFL, The Dodo, XGames and People. - Collaborate with engineers, product managers and marketing teams to provide media industry expertise and data analysis to hit product goals.

- Evaluated prospective creators for Facebook's newsletter product, Bulletin, and successfully onboard 25% of the product's initial cohort. Grow partner reach and engagement through targeted training and business guidance.- Work cross functionally with product, marketing and partnerships on our go-to-market strategy around launch, subsequent feature updates, training products and feedback sessions.- Develop product education, run webinars, collect and analyze feedback from the creators participating in the program in order to drive subscriber growth and revenue.

- Grew product adoption of CrowdTangle, a Meta-owned SaaS tool in US local newsrooms.- Launched a cross-functional internal effort to expand CrowdTangle to independent journalists and then led the go-to-market initiative, resulting in 1,500 new users. - Drove incremental product usage through developing custom training programs (in-person and virtual) for publishers focused on news gathering, competitive analysis, performance benchmarking.- Collaborated cross-functionally to provide product incentives, local news industry expertise and data analysis in order to hit product goals across the news partnerships organization.

- Managed a social strategy team that grew CBS’ owned TV stations’ social traffic.- Created and managed social syndication content process resulting additional page views to each stations’ website.- Maintained relationships with vendors, media organizations and external news partners, and led roll outs and training of SaaS tools for news stations.

- Researched and implemented social media best practices for CBS’ 105+ TV/Radio stations. - Strategized and project managed live events coverage during breaking news, news stories, concerts etc.

- Audited station accounts to grow followers and improve traffic on the station's social media pages.

- Content manage blog and social media pages for non-profit which executes large-scale charity events to raise funds to improve the lives of children with cancer. Write, edit and post video and written content to the home web page, Facebook, Twitter and Pinterest pages - Advise Board of Directors on digital and creative services, help manage, coordinate and produce foundation’s web video, writing campaigns and social media blasts

-Create and manage surveys, discussion boards, albums, and live chats for private online brand communities of Fortune 500 companies.-Execute comprehensive social CRM strategies to ensure community goals and objectives-Design email marketing campaigns and direct member communication to promote community engagement -Analyze qualitative and quantitative analytic data through project-based reports

- Produced video and online content, electronic press kits, media tours and corporate videos for Fortune 500 companies, non-profits and PR agencies- Coordinated and project managed multi-part shoots, edits and meetings for a variety of clients- Developed, wrote, field produced and edited for nationally-aired narrative marketing promos/videos that highlight brand values, new products, company sponsored contests and events- Created cost sheets, book crews and coordinated national and international shoots

- Supervised and made content decisions for all weekend morning programming- Booked guests, prepared interviews, assigned reporters to cover top stories of the day- Produced and wrote all additional morning news content including “Good Morning America” local news cut-ins