Katie Kutsko Email & Phone Number

Chicago, Illinois, United States

• Develop holistic audience strategies and implement technology solutions that drive sustainability for independent media publishers. • Work directly with publishers to optimize and manage reader revenue programs, onsite audience acquisition, newsletter products, lifecycle automations, reader revenue campaigns, first-party data strategies and more.• Onboard new clients to BlueLena's strategic services, email marketing and lifecycle management platform, and audience development curriculum. Onboarding entails developing custom strategy and messaging campaigns and playbooks; leading strategic proposals for optimizing or introducing new reader revenue model, benefits and rollout; auditing email service provider (ESP) accounts and migrating data to BlueLena's ESP; providing recommendations for preferred third-party monetization tech and coordinating data migrations.• Direct a growing portfolio of managed service clients who range across audience size, location, content access-control level, tax status and funding model. Support BlueLena Academy clients through project management and curriculum implementation.• Provide ongoing client education and consulting, supplemented with hands-on technical implementation. Help publishers manage an increasingly complex ecosystem of technology infrastructure and platforms.

Chicago, Illinois, United States

Washington, District Of Columbia, United States

• Developed and facilitated custom training for hundreds of newsrooms. Trained journalists at all levels how to leverage audience data to do high-impact journalism that drives revenue and captures new audiences. • Owned end-to-end customer experience for two tech products: Metrics for News, a content analytics platform and Source Matters, a source tracking platform to help newsrooms diversify sources in their journalism.• Led product demos for prospective clients, from small independent news organizations to network clients with multiple publications. Managed and coordinated all aspects of onboarding and training for all new clients, ensuring stakeholders met deadlines. Negotiated and secured contract renewals. • Created and facilitated a selective year-long program, supporting 10+ news companies through organizational change around sourcing. Coordinated simultaneous onboarding, group training and ongoing product success of participating newsrooms. Served as program and project manager.• Publicly represented the American Press Institute at conferences and industry events, speaking on analytics, source tracking and AI in news.• Developed agenda and facilitated weekly product team meetings.• Managed onboarding, development and assigning daily tasks for contractors and fellows.

Washington D.C. Metro Area

• Owned entire sales process from demo to contract negotiation through onboarding. Doubled the number of clients during first year.• Created and implemented new business goals and strategy. Utilized a consultative sales approach, connecting top editors and publishers with analytics software and consulting services.• Collaborated on product redesign of analytics dashboard. Conducted extensive user research, including user interviews and prototype testing. Supported launch management, including client communication, developing training plans and coordinating with cross-functional teams in partner newsrooms. • Balanced the development and execution of diverse outreach lists with the application and selection process of funder-subsidized product trials.

Washington D.C. Metro Area

• Occasionally filled in as writer or editor of API’s Need to Know morning newsletter, a curation of practical insights and ideas from the world of media and tech. Served as interim lead writer April – July 2018.• Updated API’s Youth News Literacy Program and transitioned focus to news organizations’ critical role in helping the public better understand news processes.• Helped guide the design of a study and report API published on news literacy in partnership with a research firm.• Managed a digital community of News in Education practitioners.

Washington D.C. Metro Area

• Wrote in-depth content strategy reports for dozens of news organizations. Analyzed content engagement and administered audience surveys in collaboration with newsroom leadership. Helped newsrooms identify and improve core coverage areas.• Assisted with planning and executing summit events for news industry leaders.

Lawrence, Kansas Area

• Built social media presence for Sunflower Publishing's brand new Kansas Weddings Magazine from the ground up (Instagram, Pinterest & Facebook). Gained experience with Facebook's Business Manager through paid posts.• Charged with writing and implementing the Best of Lawrence contest's social media campaign, which garnered 12,600 registered users (goal was 8,000).• Assisted with organizing and executing special events for Kansas Weddings Magazine (bridal fairs) and Best of Lawrence (winners bash).• Researched and wrote more than 50 sidebars for the Best of Lawrence Magazine.

Lawrence, Kansas Area

As Editor-in-chief, I:• Led a team of around 100 student journalists. Hired, trained and managed 15 section editors. With editors, determined all content published in Kansan Media products.• Led the most significant culture shift in the UDK's 110-year history — we began printing two times a week and became more digital-first-minded than ever before.• Redesigned and rethought Kansan.com and the print product in collaboration with other editors.• Worked with the advertising director and brand manager to expand our digital advertising options and marketing strategies. • Learned the meaning of delegation, leadership, problem solving, decision making and teamwork every single day.Co-developed social media and digital strategy that yielded these results:• Increased Twitter followers by more than 1,400 (roughly an 11% increase in our follower base).• Traffic to Kansan.com amongst 18-24 year olds in Lawrence increased by 364% (as estimated by Google Analytics) from August to December 2015.• 41% increase in unique visitors to Kansan.com over same 4 month period.• 16% increase in web traffic to Kansan.com over same 4 month period.

Lawrence, Kansas Area

Greater Chicago Area

• Researched and designed infographics, charts and maps for print, chicagotribune.com and social platforms on tight deadlines. Assignments ranged from static, daily-turn charts about the weather to maps of filming locations for a movie to interactive enterprise projects about the Triple Crown winner. Produced at least one graphic daily, often more.• Reported and wrote short-form stories.• Wrote posts for the @ChiTribGraphics Twitter account.• Attended regular intern training sessions, where we met with top editors and learned about business strategy, Tribune standards, investigative projects, technical skills and more.

Lawrence, Kansas Area

Assisted and supported Professor Pam Fine in JOUR 550 "Digital Media Reporting" and JOUR 201 "News Literacy" courses.• Helped students develop and refine story pitches and articles for University Daily Kansan news editors. Served as a liaison between the news desk, students and professor. Collaborated with students in an editor-like role. Spearheaded a special section voting guide, where we covered high impact issues on higher education and other topics students care about.• Received feedback from professor on my editing, news judgment and leadership. Occasionally presented original lectures – topics included social media, alternative story forms and digital engagement.• Assisted with class preparation, developing lectures and technical issues.

Lawrence, Kansas Area

• Managed branded social media accounts.• Pitched and created alternative format stories. For example, I pitched an interactive timeline to supplement LJW's coverage of same-sex marriage in Kansas.• Occasionally wrote for #LawrenceWomen blog, where I localized national women's issues while focusing on digital engagement and fostering a conversation with readers: http://ljw.bz/1u7KlzG

Indianapolis, Indiana Area

• Worked with digital team to produce, edit and promote compelling multimedia content (including graphics/ data visualizations) for IndyStar-branded platforms. Made decisions based on traffic metrics, news judgment, trending topics, preferred platforms and targeted audiences. • Managed branded social media accounts. Designed visuals and produced content intended for sharing on social platforms. Covered live events, such as the Indy viewing party for the Men's World Cup, on social media and curated social roundups for indystar.com.• Controlled the @IndyStarBiz Twitter account during the entire summer. Edited and packaged the auto review columns published twice weekly.• Worked with the engagement manager to build connection with IndyStar readers and drive engagement on a personal digital initiative – #IndyBucketList. Read more: http://indy.st/1q5d7wi• One of 10 fellows selected and placed at the Indianapolis Star for a 10 week internship.

Lawrence, Kansas Area

Lawrence, Kansas Area

Lawrence, Kansas Area

Lawrence, Kansas Area

Produced various designs for the William Allen White School of Journalism and Mass Communications including digital and static signage, interactive displays, branding, logos and web design.

Bachelor’S Degree, Journalism (News & Information)

Activities and Societies: University Daily Kansan, Miller Scholarship Hall, All Scholarship Hall Council, Journalism Student Ambassadors.

Academic Honors Diploma

Activities and Societies: International Thespian Troupe #57, National Honor Society, Academic Super Bowl (English Team), Editor-in-chief.