I created a free market insight workshop program based on a proven program I developed and have used successfully since 1997. If you are struggling to create messaging and programs that inspire customers to take action, check it out. The insights you need are probably in the building. These tools will help you unlock them.https://bit.ly/thequickget

My job is to understand how F5’s product truths connect to our customers’ needs. I create personas to help the organization understand our audiences. I create messaging to help our customers understand how F5 can uniquely support their success. I work with our field organization both to learn from their experiences and contribute insight to increase their effectiveness. I create content, including the F5 technology podcast, What Lies Beneath - to equip our customers with valuable insight while furthering F5’s mission.

Marketing Strategy is about aiming before you shoot. I combine original research with analyst insights, internal sales and marketing data to deepen our understanding of the market we are trying to reach. Who are our buyers as professionals and individuals? What do they care about at each stage of the buying journey? What are their influences? Who do they trust? How do they make purchase decisions? How do they interact with us online and in person? Are we providing the right information at the right time, through the right channels to help them make a purchase decision? I work collaboratively across the marketing organization as well as with Sales, IT, Corporate Strategy and others to align goals around the buyer journey.

I develop clear, effective, creative messaging for marketing campaigns. Recent projects include • A quick, lively introduction to video conferencing technology: www.avaya.com/videoguide • A powerful three-touch sales campaign targeting new business opportunities for Avaya networking • "Seminar in a Box" for Avaya Contact Center • Telemarketing toolkits for video and unified communications

This was a full time, temporary contract position. I supported four business units at Avaya: Networking, Mobile Collaboration, Contact Center and Video. I wrote white papers, social media content, brochure content, training material, sales enablement guides, case studies, and customer education content. I also assisted with the development of several marketing campaigns, developing creative briefs and campaign copy. In addition, I proposed, wrote and helped implement an interactive guide to video conferencing technology as a customer education and sales acceleration tool. www.avaya.com/videoguide

I taught my three sons at home for eight years using, in part, a program I designed to foster self-directed learning. All three graduated from or are currently attending selective universities (USMA and Stanford).

• Client development: managed transition of Eyestorm clients to Nia Creative, leveraged existing relationships to bring in new clients.* Brand development: helped clients identify value propositions, develop messaging, and identify new market potential. Also developed creative briefs for hand-off to design department. * Strategic planning: assisted in development of strategic development plan for NIA.LETTER OF RECOMMENDATION FROM FORMER OWNER:Teri Patrick, VP MarketingTeri Patrick used to work for me as Vice-President of Marketing at NIA Creative, a Silicon Valley based design and marketing house. While it’s some time since Teri worked for our organization, I nevertheless remember her as being a highly motivated and extremely competent member of our team.It’s important to mention that most of our clients were high-tech companies and so her familiarity and expertise in technical product marketing and in particular the marketing of new products was crucial.Teri was always an excellent communicator. She was very good at understanding and communicating customer requirements and proposing innovative solutions to address seemingly intractable business problems. She also had an uncanny ability to help clients see their product or service from their customer's point of view, which in turn allowed her to identify the key messages that would resonate with their intended audience. I have no reservation whatsoever in recommending Teri Patrick to a prospective employer where her commitment, technical expertise, marketing background and solutions orientation would be of value.SincerelyRobert J Godfrey Former Owner/President NIA Creative

I co-founded Eyestorm Studios as a division of Coptech West - a media duplication company. I participated fully in all aspects of the business from sales to product development and delivery to business finance. Eyestorm developed multimedia marketing and training materials. For example, we developed a series of computer-based-training modules for Aglient Technologies that, when presented to the executive team for the first time, received a standing ovation. We also produced interactive product catalogs for Philips Semiconductors - including SmartPDF, a technology I developed to automatically update product sheets delivered on CD.Other clients included Intel, HP, RealNames, Fujitsu along with many smaller start-ups and technology companies. We sold Eyestorm Studios to NIA Creative in March 2001.

I provided software support for Aldus PageMaker, FreeHand, Persuasion, PhotoStyler and TrapMaker on both the Macintosh and Windows Platforms. Adobe acquired Aldus Corporation in 1994.From 1993 to 1997, I worked on a contract basis, writing white papers and newsletters and contributing to Adobe magazine.