A startup franchise system located in 5 states, tasked to design, develop and establish a library of print media, online, social, Adwords/PPC, email marketing, photography, digital media, presentations, branding, product packaging, TV, radio and brochures for the system. Created over 300 advertising pieces for seasonal and non-seasonal campaigns. Guided franchisees by creating and developing marketing plans and strategies for individual markets and similar campaigns for corporate brand marketing and lead generation. Designed two new responsive HTML5 web sites for services and franchising opportunities. Coordinated with Sales, Training & Support and Medical personnel for programs and materials to enhance and grow business.

Telecommunications - Lead for strategic campaigns and go-to-market planning utilizing customer insight intelligence to develop marketing programs across multiple markets and multiple channels. Engage with internal retail, wholesale and business divisions to develop integrated campaigns to market cellular and electronic products, develop new market opportunities, attract new customers and maintain relationships with existing customers. Responsible for company-wide conceptualization and strategy, estimating market potential, performing analysis, product advertising and promotion, and updating product marketing initiatives for existing products.• Marketing and advertising development of cellular and consumer electronics products for retail, wholesale, e-commerce and all divisions for the company.• Created and launched social media marketing promotions to enhance retail, wholesale and investor relations messaging goals and measured results to ensure ROI objectives were achieved.• Created and launched consumer brand e-commerce web site to support government GSA sales, state and federal cooperative purchasing programs, and direct to consumer initiatives for three separate divisions. Brands included two-way radio communications and public safety equipment.

Lead creative designer and marketing director for start-up healthcare information technology company servicing insurance and medical physician groups across the United States. Develop integrated approach to increase sales results, product awareness and brand image. Key foci include: develop marketing and sales materials to support existing and new product development, concepts and graphic design for print, web and direct, create and implement brand platform, devise internal communications to ensure brand integration and consistent messaging, develop market research comprising best potential revenue base.

Blackmon Mooring, Steamatic franchise - Managed registered in-house advertising, marketing and public relations agency to direct and develop the corporate strategy and image to ensure management objectives were achieved while maintaining maximum costs efficiency. Developed and implemented marketing and advertising strategies for company-owned franchise locations, independently-owned U.S. and international franchisees and company-owned global service company to develop campaigns targeted to key demographics. Developed marketing and advertising strategies that moved the largest brand into the top 3 service leaders world-wide. Key foci include: advertising, marketing, creative, wireframe, campaign development and implementation for all divisions, online marketing, websites, micro-sites, photography, video, television, radio, email marketing, newspaper, merchandising, art direction, establish and monitor budgets, RFPs and RFQs, data analytics, market trends, brand management and corporate image.