Terry Riley Email and Phone Number

I currently manage accounts the NY Market and have worked on various projects in 2017 including evaluating existing and new market opportunities to launch a unique payment technology for Primecard, the nation's leading dining, entertainment, and travel private label rewards credit card. I shared the same vision as the CEO, Rick Roth, to expand the Primecard program as national brand, with the advent of new payment options, supported by recently developed payment technologies. I continue to work on manage various accounts in existing markets.

Re-hired to overhaul operations, reverse declining market share, and revamp company morale and merchant acquisition. Led sales, strategy, partnership development, marketing, personnel evaluation, staff management, systems and administrative analysis, hiring and firing of key employees.

Hired to evaluate Market Conditions, New Product Introduction, Competition, Web Site Look and Feel, and build a customized Prospect Data Base. I was influential in the re-design of the new web site and wrote content and led the evaluation of the new design.

Lead the Business Development strategies to engage new clients that fit within Mercury121’s profile

Independent consultant specializing in the media/newspaper and service sector. Achieved 100% increase in merchant acquisition for ValueStar, Inc., by repositioning the merchant offer, converting the sales team to a consultative sales approach, and redesigning lead generation materials.

Under Primecard's new ownership launched a new initiative for the Boston Globe Newspaper. Promoted to Senior VP to manage all of the companies programs including The Washington Post, The New York Times, The Miami Herald and The Boston Globe. Directly managed ~20 sales, IT, and professional staff, across a portion of the product value chain: merchant service; product development; merchant acquisition; consumer and merchant marketing initiatives.

Headed marketing, sales, partnerships, merchant acquisition, channel effectiveness, and project management across multiple functions. Launched First Union (Wachovia), National City, Core States, and Chart Banks turnkey loyalty reward programs.Oversaw project management for National City’s internet shopping portal, one of the first in the industry, with over 500 participating web merchants.Delivered Key accounts including The Sharper Image, Lands’ End, Lillian Vernon, Victoria’s Secret, Jos. A Banks, The Ritz Carlton, Marriott International, Stock Yards Chicago, Herrington catalogue, Boston and Philadelphia magazines, Legal Sea Foods, Uno’s, and Bertucci’s.Designed and executed highly-successful lead generation campaigns. Negotiated sale of PrimeCard to IGT, Inc.