Terry Larson Email & Phone Number

Lacrosse, Wisconsin, United States

Inga Data is a strategic analytical consulting company. We offer services on marketing data and analytics strategic planning, insights automation, predictive modeling build-up and data-driven operation efficiency and marketing effectiveness optimization recommendations.

Chicago, Illinois

• (CGIST) Chicago, IL (WWW://CGIST.ORG.CN) 2009-2014CGIST Manages a Global Coalition, The Rural China Water Global Coalition, an international initiative, in collaboration with the World Bank, to build a platform that.
• Member of the Board of Directors for CGIST with a role centered on the identification and expansion of CGIST corporate partners who have water treatment technology and want to get involved in a water treatment pilot.

Managed Business Development and New Product Introductions for a $90 million line of wire and cabling management products sold to the electronics and IT market segments. Developed marketing and sales programs targeted to world-wide growth segments: ( food processing, wind power, solar power, nuclear power, security systems, festival lighting market.

• Spearheaded product development programs and product modifications/improvements for line of heavy duty conveyor belt fasteners and pneumatic and electric belt installation tools. Products marketed to the underground.
• Managed product development program to design and market a new line of pneumatic belt fastening tools.
• Performed field research in underground coal, platinum, and diamond mines as well as belt fabrication shops in the U.S., Canada, Australia, Africa, and Mexico.
• Interfaced with mine superintendents, and underground mining engineering companies regarding new product development programs targeted towards the development of new belt cleaner and belt tracking devices.
• Developed all literature, promotional plans, training manuals, and sales training programs for use/maintenance of new line of pneumatic belt fastening tools targeted to belt shops and international above and.
• Partnered with field sales to target mining customers such as North American Coal, Sasol Coal, Morton Salt, African Rainbow Minerals, and Kimberly Mines.

• Managed marketing department - two product managers and one technical writer. Held P&L responsibility for line of web-based wireless equipment monitoring systems, power measurement meters, digital/analog panel meters.
• Managed the Launch of Teledata®, a web-based wireless remote monitoring system that packets and transmits sensor data using Aeris, Cellemtry, ORBCOMM satellite and ground based wireless service providers. DATA2-U.com.
• Interfaced with Pacific Gas & Electric's telematics monitoring group in Oakland, California on a gas pipe web-based wireless corrosion monitoring system. Completed $2.2 million RFQ for PG&E pilot system.
• Targeted new wireless monitoring applications in corrosion monitoring, engine monitoring, bridge monitoring, gas field production equipment monitoring, water buoy, and power plant monitoring application segments.
• Launched GIMA®, a line of Power Measurement meters with Profibus, communications and data logging capability. Product line was targeted to: ( Switch Gear Manufacturers, Power Plants (monitoring distributor pillars.
• Secured five-year, $2,250,000 contract with (3-M Austin Texas Div). to build hand-held resistivity meter with data logging capability and software package.

Managed all marketing activities, including literature development, engineering manual, press releases, and trade show activity. Held responsibility for engineering and key account sales calls, RFQ submittals on major projects, and customer product training for all large transit/rail accounts west of Mississippi River. · Opened new business in Asia. Served.

Business-to-Business Consulting Firm: Industrial and consumer marketing research; product commercialization plans; new market development and distribution programs; marketing information systems design.Best Practices Benchmark Study “Remote Internet Training Methods” Motorola Land Based Communications Group.Re-positioned a high-speed digital and analog.

All Marketing activities: New Market Development; New Product Development Research; Literature and Promotional Planning; Tradeshow Planning and Management; Development and Training - CRM System; Key Account Sales and Management; International Interface with International Corp. office in Japan.

P&L responsibility for $29 million line of small package construction products (specialty fasteners, fastenings tools, chemicals) sold through construction tool distributors, building supply centers, repackagers, and mass merchants.Developed and managed the annual business, product development, and promotional plans for this operating unit. Commercialized.

Mba, Marketing

B.S., Business Administration