Terry Larson Email & Phone Number

Lacrosse, Wisconsin, United States

Inga Data is a strategic analytical consulting company. We offer services on marketing data and analytics strategic planning, insights automation, predictive modeling build-up and data-driven operation efficiency and marketing effectiveness optimization recommendations.

Chicago, Illinois

(CGIST) Chicago, IL (WWW://CGIST.ORG.CN) 2009-2014CGIST Manages a Global Coalition, The Rural China Water Global Coalition, an international initiative, in collaboration with the World Bank, to build a platform that unites leading global corporations and government agencies to foster collective action to bring a sustainable safe drinking water solutions program to rural China. • Member of the Board of Directors for CGIST with a role centered on the identification and expansion of CGIST corporate partners who have water treatment technology and want to get involved in a water treatment pilot project in Western China. My experience in water treatment chemicals, industrial filtration, and polyethylene piping systems, coupled with my international marketing background in Asia, compliments Board team member efforts to develop a sustainable drinking water pilot project, that once implemented, tracked, and adjustments made, will be expanded out to other rural areas in this Province.

Managed Business Development and New Product Introductions for a $90 million line of wire and cabling management products sold to the electronics and IT market segments. Developed marketing and sales programs targeted to world-wide growth segments: ( food processing, wind power, solar power, nuclear power, security systems, festival lighting market, sub-sea wiring and cable market, and high temperature down-hole oil and gas instrumentation market segments).

Spearheaded product development programs and product modifications/improvements for line of heavy duty conveyor belt fasteners and pneumatic and electric belt installation tools. Products marketed to the underground and above-ground mining, cement, package handling, agricultural products, as well as food and pharmaceutical conveyor belt market segments.• Managed product development program to design and market a new line of pneumatic belt fastening tools. • Performed field research in underground coal, platinum, and diamond mines as well as belt fabrication shops in the U.S., Canada, Australia, Africa, and Mexico.• Interfaced with mine superintendents, and underground mining engineering companies regarding new product development programs targeted towards the development of new belt cleaner and belt tracking devices.• Developed all literature, promotional plans, training manuals, and sales training programs for use/maintenance of new line of pneumatic belt fastening tools targeted to belt shops and international above and below-ground mining market segments. • Partnered with field sales to target mining customers such as North American Coal, Sasol Coal, Morton Salt, African Rainbow Minerals, and Kimberly Mines.• Interface with Dunlap Belt to provide training modules that linked into Dunlap’s world Conveyor Belt training Program.

Managed marketing department - two product managers and one technical writer. Held P&L responsibility for line of web-based wireless equipment monitoring systems, power measurement meters, digital/analog panel meters, and hand-held electrical test equipment. • Managed the Launch of Teledata®, a web-based wireless remote monitoring system that packets and transmits sensor data using Aeris, Cellemtry, ORBCOMM satellite and ground based wireless service providers. DATA2-U.com is the website development provider.• Interfaced with Pacific Gas & Electric's telematics monitoring group in Oakland, California on a gas pipe web-based wireless corrosion monitoring system. Completed $2.2 million RFQ for PG&E pilot system. • Targeted new wireless monitoring applications in corrosion monitoring, engine monitoring, bridge monitoring, gas field production equipment monitoring, water buoy, and power plant monitoring application segments.• Launched GIMA®, a line of Power Measurement meters with Profibus, communications and data logging capability. Product line was targeted to: ( Switch Gear Manufacturers, Power Plants (monitoring distributor pillars, sub-metering, Measure line voltage loss on various applications), Co-Gen Plants, Textile plants, Foundries, Pulp and Paper plants, Wind Turbines, Fuel Cells, Gen Set Monitoring, Monitoring Motor Control Systems, Battery Monitoring Systems, Energy Usage Monitoring – Hotels – tie into DCS system.• Secured five-year, $2,250,000 contract with (3-M Austin Texas Div). to build hand-held resistivity meter with data logging capability and software package. • Developed all promotional literature, web users manual, as well as sales training and installation manuals.• Developed implementation plans for installation of Pivotal CRM software, including database layout. Defined automated processes and trigger points. Created custom management reports using Crystal Report Writer.

Managed all marketing activities, including literature development, engineering manual, press releases, and trade show activity. Held responsibility for engineering and key account sales calls, RFQ submittals on major projects, and customer product training for all large transit/rail accounts west of Mississippi River. · Opened new business in Asia. Served on Kowloon Rail Transit extension, Singapore Transit Marina Line, Taiwan Transit/Matra Transit track upgrade, and Taiwan high-speed rail projects. · Provided product training on track mounted rail repair machinery.· Obtained product approvals and wrote bid proposals to open up new business with major design/build engineering firms and large transit systems. Led large infrastructure projects with over $2,000,000 in sales content.· Targeted key telecom accounts such as Level-3, Williams Communications, Southwestern Bell, Bell Canada and Pacific Bell. Interfaced with Telecordia testing laboratory regarding industry product approvals for Communication panel box mountings in seismic zones.· Developed 3 year rolling long-range business plan, annual budgets, and promotional plans.

Business-to-Business Consulting Firm: Industrial and consumer marketing research; product commercialization plans; new market development and distribution programs; marketing information systems design.Best Practices Benchmark Study “Remote Internet Training Methods” Motorola Land Based Communications Group.Re-positioned a high-speed digital and analog event monitoring system into the Power Generation Market. Defined product design specifications, price points, distribution channels, communication programs, and sales strategies, necessary to redirect company resources at this market. (Ametek –Panalarm Div.)Managed the design, and implementation of a CRM Marketing / Customer Service / sales automation system installed at a $50 million client company using GoldMine software package, and Crystal Report Writer. (Ametek)Developed business plan for Japanese Mgr. of computerized lapping and polishing machines. Implemented plan to target specialty ceramics, sintered metal parts, computer chip, and ferrite contractor markets. (Famtec Intl.)Developed marketing\sales plans that helped a large foreign manufacturer of Rare Earth successfully penetrate the U.S. markets for Lanthanum Oxide; Metal Hydride battery grade alloy, and Neodymium magnet grade alloy. (AMR)Developed Commercial Markets business plan for a large industrial/construction MRO parts distribution company. Targets: pipeline companies, railroad and transit, automotive, telecommunications, airlines, and 5 other markets. Also put together business plan to private label a line of construction power tools. (W.W. Grainger - Parts Company of America Div.)

All Marketing activities: New Market Development; New Product Development Research; Literature and Promotional Planning; Tradeshow Planning and Management; Development and Training - CRM System; Key Account Sales and Management; International Interface with International Corp. office in Japan.

P&L responsibility for $29 million line of small package construction products (specialty fasteners, fastenings tools, chemicals) sold through construction tool distributors, building supply centers, repackagers, and mass merchants.Developed and managed the annual business, product development, and promotional plans for this operating unit. Commercialized two new fastening system product lines with first year annual sales reaching $1 million plus.Private labeled and launched a concrete epoxy injection anchoring tool kit with first year sales of $700,000.Provided the marketing direction for a new chemical anchoring epoxy that resulted in annual sales of $4 million. Identified and helped opened 2 new distribution channels. Handled initial product presentations, and contract negotiations.Coordinated product commercialization programs with European, Canadian, and Pacific Rim ITW subsidiaries. Headed up a sales product specification team responsible for targeting large structural engineering design firms. Spearheaded Dodge / CMD marketing / Sales database Project Sales Tracking software implementation project.

Mba, Marketing

B.S., Business Administration