I was responsible for planning and executing B2C communication strategies aimed at encouraging the use of Bradesco credit cards, including both individual and business cards, as well as partner cards (Bradescard). My activities included creating and managing communication schedules, from initiating requests to publishing materials across various channels such as email, SMS, push notifications, and website/app banners. I managed seasonal and promotional campaigns, interacting directly with CRM… Show more I was responsible for planning and executing B2C communication strategies aimed at encouraging the use of Bradesco credit cards, including both individual and business cards, as well as partner cards (Bradescard). My activities included creating and managing communication schedules, from initiating requests to publishing materials across various channels such as email, SMS, push notifications, and website/app banners. I managed seasonal and promotional campaigns, interacting directly with CRM to analyze performance metrics and optimize actions. Additionally, I prepared presentations for the executive board and collaborated with the marketing department in creating campaigns. Although I was part of a team, I operated autonomously in executing strategic communication and usage incentive initiatives with a focus on revenue growth. Show less

I led benchmarks to identify opportunities for product development and improvement, as well as monitored NPS surveys and implemented enhancements based on identified gaps. I was responsible for creating, implementing, and managing the life cycle of business credit card programs, focusing on sales, card unlocking, activation (first use), retention, and customer re-engagement. I conducted communication campaigns across ATL and BTL channels, collaborating directly with departments such as… Show more I led benchmarks to identify opportunities for product development and improvement, as well as monitored NPS surveys and implemented enhancements based on identified gaps. I was responsible for creating, implementing, and managing the life cycle of business credit card programs, focusing on sales, card unlocking, activation (first use), retention, and customer re-engagement. I conducted communication campaigns across ATL and BTL channels, collaborating directly with departments such as Marketing, CRM, Legal, and Sales. I established strategic partnerships, negotiated benefits for Bradesco clients, and coordinated contract creation and offer approvals. Building and managing communication plans for seasonal campaigns was also part of my responsibilities, always with a focus on encouraging credit card usage. Show less

During my internship, I actively participated in the revitalization of support materials such as welcome kits, brochures, and websites, always aiming to enhance the B2B customer experience. I contributed to internal communication and customer-focused campaigns by creating briefs and supporting the development of communication materials such as email marketing, inserts, and banners. I was also involved in creating promotional materials and campaigns to encourage card usage. Additionally, I… Show more During my internship, I actively participated in the revitalization of support materials such as welcome kits, brochures, and websites, always aiming to enhance the B2B customer experience. I contributed to internal communication and customer-focused campaigns by creating briefs and supporting the development of communication materials such as email marketing, inserts, and banners. I was also involved in creating promotional materials and campaigns to encourage card usage. Additionally, I assisted the marketing department in implementing communication plans and validating promotional materials, with a focus on customer centricity and communication efficiency. Show less

As a marketing intern, I was responsible for supporting the execution of internal and external communication campaigns focused on student acquisition and retention. I contributed to the development of strategies for promotional events and seasonal campaigns, directly involved in creating advertising materials and support documents. I also participated in the planning and organization of school events, assisting with logistical execution and event promotion.The internship was a crucial… Show more As a marketing intern, I was responsible for supporting the execution of internal and external communication campaigns focused on student acquisition and retention. I contributed to the development of strategies for promotional events and seasonal campaigns, directly involved in creating advertising materials and support documents. I also participated in the planning and organization of school events, assisting with logistical execution and event promotion.The internship was a crucial experience for developing my skills in strategic planning, visual communication, and campaign management. Show less