Digital Project Specialist
São Paulo, Brazil
· Head of social media, responsible for designing and implementing social media and creators strategy to align with business goals for the finance website Inteligência Financeira, a partnership between Editora Globo, major publishing house in Brazil, and Itaú Unibanco, the largest bank in the country;· Followers increased by 850% on LinkedIn and 350% on Instagram. Currently, all the project's social media accounts have nearly 100,000 followers;· Interviews with important personalities in Brazil gained tens of thousands of views on YouTube and Instagram;· New social media formats, such as videos, carousels, and static posts, were responsible for increasing engagement and impressions across all platforms, reaching over 1 million people.· Daily publishing coordination and supervision for all social media profiles, such as TikTok, Instagram, LinkedIn, Twitter and Facebook;· Coordination of our creators program, to maintain proper relationship with our main audience;· Daily use of social media management, push notifications and monitoring tools such as Taboola Newsroom, SemRush, One Signal, Facebook and Instagram Creator Studio, TweetDeck, Google Analytics, Trends and Crowdtangle;· Analyze quantitative and qualitative social media indicators, aiming to identify opportunities of our audience preferences and set specific goals in order to generate insights for strategic planning; · Accountable for developing new distribution strategies for the website.