Thanida Claydon Email & Phone Number

California, United States

Pleasanton, California, US

San Francisco, California, US

San Francisco, California, US

• Manage the go-to-market campaign executions, working closely with the Employer Marketing team to ensure that we drive towards our opportunity, pipeline, and revenue targets.
• Orchestrate and contribute to architecture of the customer journey across all channels, ensuring the right content is delivered against the right audience.
• Optimize the go-to-market strategy based on quantitative and qualitative campaign results.
• Partner with Marketing and Revenue Operations to ensure that engaged leads flow through the journey with a positive experience.
• Program manage paid digital, third party partnerships, agency partners, channel-specific audience research and size matching.

San Jose, California, US

• Developed integrated campaign and promo plans, including digital marketing, paid and owned media, social, ABM, nurture programs, virtual events, and webinars.
• Executed demand and lead generation campaign programs that span across marketing vehicles, including content syndication, display ads, search, discovery, organic/paid social, digital media, and emails.
• Owned organic and paid social strategy as well as execution through dynamic posts, including aspirational set of messages, engaging data, best practices, stories, and thought leadership content – grew 3x followers on.
• Project managed asset creation and drive collaboration of deliverables across teams, including creative, content, website, social, and paid media.
• Built and updated performance reports as well as dashboards to provide C-suites visibility into marketing campaign results.
• Worked closely with Sr. Director of Marketing to oversee the full life cycle of a campaign from strategic development to execution and ensure all tracking requirements are in place for necessary performance reporting.

San Jose, California, US

San Jose, California, US

• Assisted with copywriting for marketing materials and ensure all marketing collateral is kept up to date.
• Identified, segmented, and organized influencers and strategized on how to reach them with great stories in an efficient manner with maximum leverage.
• Worked with cross-functional teams, partners, influencers, and other stakeholders to ensure our story is cohesive, consistent, and aligned.
• Prepared company spokespeople for speaking engagements, prospect meetings, and other public events so they can be the best versions of themselves.
• Worked closely with with Sr. Director of Corporate Communications to streamline press interest and engagement with customers as well as partners to build customer success stories.

Campbell, California, US

• Created cross-functional communication campaigns through creative content and graphic design.
• Generated new business through prospecting leads and strategizing go-no-go approach.
• Coordinated with project managers, principals, and partner companies to develop marketing deliverables, proposals, and qualification packages.
• Implemented enterprise software platform to improve early insights on procurement opportunities while streamlined collaborative workflow.

Santa Clara, California, US

• Recommended, socialized, and executed creative approaches to content and brand development as part of communication strategy from initiation to execution, inclusive of metrics tracking.
• Partnered with multiple teams to create and manage distribution of internal social media postings to ensure wider business units are informed and engaged with progress of product development and pilot programs.
• Managed content calendar used across internal social platform in order to keep teams in sync and up to speed with projects and solution updates.
• Wrote and edited monthly interactive briefs for board members on industry specific technologies.
• Produced content and hosted quarterly webinars to educate as well as inform C-level executives on pilot progress and future initiatives.
• Cultivated early stage awareness to a targeted list of business leaders through effective email marketing campaigns.

Chicago, Illinois, US

• Drove revenue from new businesses, pitching Cision’s on-demand media management solutions to small and mid size companies with under $70 million in annual revenue.
• Created new business opportunities through prospecting and following up on marketing leads.
• Managed accounts and qualified leads as well as built and maintained pipeline to meet monthly quotas.
• Scheduled demos for sales executives in order to exceed performance based goals.
• Developed relationships with senior team members to deliver seamless customer experience.
• Notable Quarter: Q415 – 122% to goal.

New York City, NY, US

• Created on and off air creative assets for sponsor companies and clients.
• Coordinated ongoing community events in San Diego region to support NBC 7 public and press relation initiatives.
• Published online articles and provided event details to local community on NBC 7 event community page.
• Created eBlast for marketing and sales projects, compiled creative components for online promotions and sweepstakes.
• Designed social media contests for The Goods San Diego and Friday Freebies weekly events, such as Best Coast Beer Fest, Broken Yolk, Carlsbad 5000, Chelsea’s Run, Broadway San Diego, and other Universal Pictures ticket.
• Performed market research on community sector and proposed new events to promote NBC 7 brand.

San Diego, CA, US

• Developed social media strategies, postings of new content and recent contests across all social media platforms to increase viewer engagement and followers.
• Published live news content for San Diego 6 news site to improve viewers visibility.
• Created and managed on-air social media promotions and contests that helped increase viewer interactions.
• Coordinated with local planners and agencies to promote CW network and television programs at large events in San Diego.

San Diego, CA, US

• Innovated and launched Emerging Leaders program, an initiative that promotes development, corporate community, and social opportunities.
• Performed market research, data gathering, and data analysis for development of the program.
• Designed and published print advertisements in San Diego Business Journal, Z-Code Magazine, and SD Metro to promote Think Local First initiative and San Diego Women's Week program.
• Developed marketing materials and participated in strategic planning for the Chamber’s programs and upcoming projects.
• Provided and analyzed recent annual report data to help process budgets and funding allocations.

• Designed multiple issues of real estate magazines, created new contents and improved print media layouts.
• Organized general administrative work such as updating records, database, and managing mailers.

Bangkok, Bangkok, TH

• Published annual membership directories for more than 2,000 member professionals.
• Edited six issues of annual T-AB (Thai-American Business) Magazine featuring local news articles and special reports on current events.
• Organized annual U.S. Embassy and U.S. Chamber of Commerce Independence Day Picnic, corporate luncheons, charitable foundations, and YPC young professional networking events.
• Wrote multiple press releases for the U.S. Embassy.
• Translated Thai-English legal documents.

Ma, Communication

Ba, Communication, Marketing

Aa, Business Administration

Diploma, Marketing