Thao Phan is a Senior Account Executive at Lava Digital Group.
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Senior Sales Account ExecutiveLava Digital Group Jun 2022 - PresentVietnamKey responsibilities:- Receive briefs, brainstorm, and create Digital Marketing plans- Execute advertising campaigns: monitor and coordinate with the internal team and partners- Report during and after the campaign as per company requirements and regulations- Review and approve images and conclude the advertising campaign- Recover debts according to accounting requirements and procedures- Monitor KPIs and report sales results to clients- Respond promptly to customer inquiries and complaints, providing reasonable solutions in case of conflicts- Assist in selling products/services to potential customers to achieve business goals- Products/services: Programmatic/ Adnetwork, Spotify, In-app game, Customize Packages, ect- Support company events: prepare logistics, manage guest lists, welcome guests, etc -
Sales & Account ExecutiveConex Agency Oct 2021 - May 2022Key Responsibilities:- Connect and maintain long-term relationships with clients (gym, restaurant, real estate, electronics store, automobile manufacturer)- Prepare the Digital Marketing proposal and quotation- Collaborate with more than 10 vendor partners to support clients' campaigns (event, seeding, KOLs, etc)- Present proposals and negotiate with the clients- Coordinate other departments to handle administrative procedures including contracts, guarantees, payments,and invoices- Monitor the campaign's performance (manage budgets and KPIs, optimize campaigns)- Update report and propose solutions to clients weeklyAchieved: Boost clients' ability to renew contracts by up to 75%
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Digital MarketingSas- Saion American English Centre Jun 2019 - May 2020Ho Chi Minh City, VietnamKey responsibilities:- Built and managed Fanpage Facebook, Landing page- Created content and designed images- Setup Facebook ad campaigns- Measured the campaign's performance and optimized the user experience- Consultant programs for customers on FanpageAchieved: Gain more than 60 qualified leads (Name, Phone, English Learning Needs) / month
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Social Media Marketing InternYan Digital Jsc Jun 2019 - Jul 2019Ho Chi Minh City, VietnamKey responsibilities: 1-Fanpage Management:- Manage and update the Facebook fanpage regularly- Post in relevant groups to boost visibility and engagement (Target Audience: Students)- Implement seeding strategies and respond to comments/messages promptly2- Content Creation:- Develop scripts for street food review videos- Coordinate video production and provide feedback for edits- Ensure content aligns with brand voice and quality standards3-Analytics & Optimization:- Track fanpage performance metrics (reach, engagement, growth)- Improve content and seeding strategies based on results -
Research InterviewerKantar Nov 2017 - May 2018Ho Chi Minh City, Vietnam- Participated in training sessions and test questionnaires- Conducted one-on-one interviews on topics related to products at home or office- Input and recorded responses to interviews on the tablet- Identified and resolved inconsistencies in interviewees' responses through appropriate questioning orexplanation- Reviewed data and wrote reports to summarize the survey issues- Surveyed industry: beer, milk, spice
Thao Phan Education Details
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Marketing/Marketing Management, General -
Thpt Chuyên Thăng Long Đà Lạt
Frequently Asked Questions about Thao Phan
What company does Thao Phan work for?
Thao Phan works for Lava Digital Group
What is Thao Phan's role at the current company?
Thao Phan's current role is Senior Account Executive.
What schools did Thao Phan attend?
Thao Phan attended University Of Finance & Marketing - Ufm, Thpt Chuyên Thăng Long Đà Lạt.
Who are Thao Phan's colleagues?
Thao Phan's colleagues are Duyen Nguyen, Ly Bui, Daniel Jason O., Lava Digital, Khoa Nguyen, Anh Luong, Van Lx.
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