M&A Expert, deals sourcing and project development - reporting to CEO of Nova Industry.In charge of M&A strategy for Nova Industry to align with its mission, vision and core values. Actively sourced deals, made assessments on stakeholders’ strategy and business plan. Participated in Due Diligence Process, and prepared the post M&A business plan for BOD’s approval. Dedicated for leading sales and marketing development of projects “ Nova Electronics”.

AV Merchandise Director (2020 – now)o Driving the TV & Audio growth at OMNI level to align with company strategyo Fully in charge of P&L, and category strategy defined, including, not limited to Suppliers strategy, Pricing & Promotion strategy.o Negotiating with suppliers (Samsung, Sony, LG,….) for PSI Plan, assortments selection, sales & media plan with detailed actions to achieve sales target.o Developing planogram, store concept to reflect the category strategy.o Tracking delivery from suppliers and making replenishment plan for all stores to capture maximum sales opportunities without supply shortage.o Working closely with Marketing team to align category offer with the company marketing monthly campaign to pus for sales conversion.o Recruitment & coaching staff in the division and developing team work spirit with information sharing and continuous performance review with improvement plan agreed.

o Deeply involved in developing annual merchandise strategy based on performance and market positioning for key categories by product specification, price segment, and by brand.o Working with category directors to analyze sales & profitability for needed improvements.o Utilizing GFK reports to define the opportunities for growth to support decision making of BOD for expansion directions & category managers for specific promotions.o In charge of developing KPI for the team to drive properly for the quarterly and yearly budgeto Taking part in organization structure in terms of optimization/expansion proposal, rotation, recruitment, performance review & accessment for Deputy General Director’s approval process.o Working closely with Marketing team/Omni team to develop communications plan aligned with the merchandise promotions.o Being the window contact for merchandise with cross-functional team (finance/IT/operations/stores/CEO office and Central Group) for assigned projectso Assisting Deputy General Director for new concept development across the listed categories or new category.

 Was in charge of overall management of retail shops for L’Usine including frontend & backend. Budget allocated & monitored on a montly basic. Annual budget planning was in the scope. Proposed process & procedures to BOD for inventory management, buying planning, and front end daily activities. Played key role in buying & supply chain management for hundreds of brands from more than 30 origins L’Using was carrying. Worked closely with BOD for organization restructured and recruitment required, not limited to the retail team, but the whole company. Controlled P&L, propose solutions to improve efficiency for well managed profitable business Organzied sales promotion campaign, saleoff events, liased with MKT team for brand image, and social media activies.  Was part of strategy planning for the whole company. Provided reports and market feedback to BOD for their making decision. Other tasks assigned from BOD.

 Being one of the founder of this business line since the very beginning and take the responsiblities for P&L of this line.  Full in charge of sourcing potential products imported to serve Vietnam toys market. Sucessfully recruited 5 new brands last year. Negotiating trading terms, and prices with overseas suppliers, logistics providers to ensure costs were agreed reasonably. Preparing consumer pricing proposal for GM's approval with full analysis of all related costs and targeted margin.  Manage retail channels including, but not limited to, site finder, shop renovation, staff recruitment and training, goods display, POSM, opening launch, sales promotion campaigns at shops, customer services management, complaints solving...... Sucessfully opened 1 new showroom in Hanoi and 2 new outlets in HCM City. Along with retail channels, expanding distribution network in toys shops, supermarkets, bookstores, playgrounds, and schools. Doubled revenue within 6 months. Planning marketing budget and control the activities during the year. Leading marketing team to run 5 In-store events, and a number of partnership-sponsored festivals with Phu My Hung, Kids Cities,...  Working with BOD to identify strategies and objectives for this business line.

 Established and implemented standardized processes & procedures among logistics, sales, finance department Managed inventory report and created appropriate demand planning plan for the assigned customers Faciliated collaborative planning meetings with customers on a weekly basis Supervised delivery process from the factory to the customers’ warehourses, provided necessarry supports for all related import procedures and customs clearance process. Managed, tracked forwarding agent’s performance, and proactively participated in yearly bidding process for new LSP ( Logistics service partner) Analyzed and managed incentive, rebate programs on sales revenue Participated in short term & mid term sales planning. Supervised performance of logistics coordinators, factory team to ensure customer’s satisfaction Supervised customer payment process, and monitored finance staff Produced weekly , monthly report for board of management on request.

 Handled VIP accounts as William Sonoma; Supreme; Nautica; GAP, The Disney Stores,… for outbound suppy chain solutions  Managed and trained local vendors to meet the customers’ requirements in terms of packaging and shipping conditions Modified standard operating procedures for supply chain solutions to new customers Coordinated with various parties as warehouses, suppliers, carriers to delivery accuracy and timely data update. Improved effeciency of process by cost cuting. Offered advice of shipping mode to maximize capacity and cost saving for our customers Increased 10% operation efficiency for all shipping advice