Pioneered custom demo tools and thought leadership initiatives to support technical sales efforts in the field. Continued partnership with product, sales and engineering teams to create efficiencies, resources and tools for Solutions Consultant commercial and enterprise teams.

• Technical enablement for Solutions Consultant team during technical discovery and Proof-of-Concept (POC) configuration to win new business• Maintained and improved demo environments and integrations for global sales teams• Mentored new staff on full product offering and best practices

Provided technical product expertise in partnership with C-level executives during sales cycle to win new business and deliver world-class ad-tech solutions for clients. Key contributor to continued company growth and expansion into new product categories including mobile apps and gaming companion applications.• Led technical product demos in partnership with sales teams to close strategic $1M+ enterprise deals• Launched a company milestone product category - Mobile App advertising, which resulted in new revenue• Directed cross-functional teams to deploy custom ad-tech integrations in multiple digital platforms such as: desktop, mobile web, mobile app, OTT, gaming consoles and gaming companion apps• Hired, trained and developed a technical staff to service client and business development technical needs

• Enabled business development teams with custom demos, technical training and technical sales support• Increased display advertising revenue by 74% by conducting technical audits and optimizations• Streamlined the client technical onboarding experience which reduced client deployment time by 58% • Instituted a company first Net Promoter Score (NPS) survey system integrated into CRM software

• Introduced a technical issue reporting and tracking system which drastically reduced support triage time • Improved technical customer support via a new knowledge-base, API Documentation and product demos• Translated vital client feedback into functional and technical requirements for engineering teams

Exceeded division revenue sales goals for the official e-commerce retail stores of the NFL, NHL, NBA and flagship Fanatics web properties in partnership with marketing, engineering and creative services teams.• Pioneered a countdown timer and other promotional technical solutions using a rigid data driven A|B testing and development process resulting in an increase of 2.3% in online sales conversion rates• Conceptualized, developed and deployed interactive shopping experiences for iconic brands such as Nike and Under Armour which increased time spent on page by 7% during peak holiday sales season• Worked cross-functionally to manage development and deployment of high traffic online sales promotions – contributing to a company milestone; growing annual revenue to over $1 billion in 2014• Directed a team of JavaScript Developers, UI/UX Designers and Graphic Designers in an Agile SDLCnflshop.com - nbastore.com - shop.nhl.com - fanatics.com - shop49ers.com

• Implemented cost saving production strategies in cooperation with management andengineering teams resulting in a 53% decrease in LCD parts replacement cost.• Performed as a technical liaison between marketing communications and operationsmanagers, web development team, IT technicians, and systems programmers.• Directed UX/UI design and development of internal inventory management platform.

• Engineered social media traffic funnels to drive higher conversion rates and sales• Designed and developed responsive, cross browser compatible web and mobile sites• Created video and photographic marketing collateral for use on websites and marketing• Consulted with business owners to formulate brand identity and marketing strategies• Formulated effective methods of marketing through print, web and video mediums

• Developed an innovative social media platform connecting bars and restaurants in Chester County, PA growing network reach to +20k users in less than 2 short years. • Increased user traffic +192% on client websites and corresponding social channels.• Designed, developed and executed product launches and marketing campaigns for clients including Coors Light, Bacardi, Southern Comfort and Philly2Night.com. • Led acquisition strategy gaining 14 new clients increasing consulting revenue by 80%.• Developed custom web services utilizing Facebook API, PHP/mySQL, HTML, CSS.