1. Driving strategic research initiatives to improve growth. Enhancing the company’s understanding of its target users and provide actionable insights that informed and shaped product strategy. 2. Enhancing user adoption and experience in emerging technologies like generative AI and Web3 by specializing in uncovering human behaviors, emotions, and motivations. Delivering actionable insights that bridge the gap between complex AI systems and intuitive, value-driven designs. 3… Show more 1. Driving strategic research initiatives to improve growth. Enhancing the company’s understanding of its target users and provide actionable insights that informed and shaped product strategy. 2. Enhancing user adoption and experience in emerging technologies like generative AI and Web3 by specializing in uncovering human behaviors, emotions, and motivations. Delivering actionable insights that bridge the gap between complex AI systems and intuitive, value-driven designs. 3. Partnering closely with cross-functional teams to identify and seize research opportunities, conducting rapid research that directly contributed to product development and effective design, ensure alignment with team needs. 4. Building the UX research team and procedure, fostering a research-driven culture that influenced the organization to adopt and integrate research mindsets. Mentoring and manage interns. Show less

Led an end-to-end research project on innovative AI solutions, utilizing the Jobs-to-be-Done (JTBD) framework to identify key user tasks. Framed user problems to provide clear focus and strategic direction, and collaborated closely with product and design teams to evaluate and refine solutions.

• Provided personalized financial advice to clients, utilizing Series 7 license and expertise in trading and banking knowledge.• Developed comprehensive financial plans tailored to individual client needs, ensuring financial security and growth.• Increased clients portfolio value through strategic investment recommendations and risk management strategies.