My practice is anchored in a firm commitment to strategically driven, user-centered design that aims to make the lives of people simpler & more delightful, and hopefully be a bit clever while it’s at it.To that end, it is worth saying that the majority of what I design and develop are tools, both for designers and business users alike. And while I very much like to make beautiful things, aesthetics for me tend to be a secondary concern after functionality and utility. As such, my approach tends to come at design very much from a perspective of systems—both at a macro and micro level—and how to best tailor the products that I make to meet the needs and demands of different user bases.