Matthew Mcdaniel

Matthew Mcdaniel Email and Phone Number

Senior Director of Programming at Pluto TV @ Pluto TV
west hollywood, california, united states
Matthew Mcdaniel's Location
Los Angeles, California, United States, United States
Matthew Mcdaniel's Contact Details
About Matthew Mcdaniel

Content expert with 15 years of experience leading digital media teams and strategy execution. Skilled as an editor and writer, with an expansive knowledge of film, TV, pop culture, and social media.

Matthew Mcdaniel's Current Company Details
Pluto TV

Pluto Tv

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Senior Director of Programming at Pluto TV
west hollywood, california, united states
Website:
pluto.tv
Employees:
331
Matthew Mcdaniel Work Experience Details
  • Pluto Tv
    Senior Director Of Programming
    Pluto Tv Jul 2018 - Present
    Greater Los Angeles Area
    - Managing team of 17 editors who are programming 147 linear video channels.- Leading the VOD section which saw a 400% growth in monthly TVMs in two years.- Ideating new channels, content strategies, and topical programming stunts.- Partnering with acquisitions team to build license fee and revenue share content deals.- Coordinating with ViacomCBS linear and streaming teams for original content promotions.- Collaborating with marketing on branding, partnership, and social media campaigns.- Analyzing viewership KPIs to guide programming and channel launch strategies.- Assisting distribution teams on new device partnerships and custom channels.- Developing sponsored content initiatives with branded channels and programming blocks.- Consulting with product and engineering teams on application and device innovations.
  • Hallmark Labs, Llc
    Director Of Programming
    Hallmark Labs, Llc Jul 2014 - Jul 2018
    Greater Los Angeles Area
    - Developed a comprehensive content strategy that increased viewership 1100% in 20 months.- Editor in Chief for the website and devices including iOS, Android, Roku, Xbox, and Apple TV.- Coordinated rebrand from previous identity “FEELN” along with product and marketing teams.- Managed a 3-person team responsible for ingesting, publishing, and merchandising content.- Created launch strategies for original dramatic, lifestyle, documentary, and children’s series.- Negotiated with distributors to select and secure titles for multi-year, +$1M content deals.- Tracked, compiled, and analyzed viewer data to refine strategy and increase user engagement.- Lead writer for brand positioning, email marketing, display copy, and video promotions.
  • Yahoo Movies
    Managing Editor
    Yahoo Movies Mar 2004 - Jul 2014
    Greater Los Angeles Area
    - Produced content that garnered billions of page views and millions of video plays annually.- Managed staff of 4-person in-house content producers, and bi-coastal team of freelance writers.- Led studio partnerships for securing, scheduling, and promoting exclusive video content.- Developed and delivered content strategies for endemic and non-endemic advertisers.- Planned and executed live-streaming events like red carpet premieres and Oscar post-shows.- Appeared as a movie expert on national television and conducted on-camera interviews.- Aligned over 20 international properties for simultaneous global content launches.
  • Siemens Usa
    Office Assistant - Business Analysis
    Siemens Usa Jan 2003 - Dec 2003
    Greater New York City Area
    - Produced monthly and quarterly business reports for the CEO and CFO.
  • Indiana University School Of Informatics And Computing
    Visiting Lecturer
    Indiana University School Of Informatics And Computing Aug 2001 - Jul 2002
    Indianapolis, Indiana Area
    - Lectured and led labs sessions on new media development and graphic design principles.

Matthew Mcdaniel Skills

Content Strategy Digital Media New Media Content Management Social Media Content Development Blogging Web Analytics Writing Film Industry Editorial On Camera Interviews Html Photoshop Wordpress Team Management Video Film Marketing Strategy Digital Marketing Svod Data Analytics Streaming Media Original Programming Content Acquisitions Data Analysis Tableau Live Video Streaming Video Production Live Broadcast Merchandising Ooyala Content Management Systems Acquisitions Content Licensing Email Marketing Social Media Marketing Search Engine Optimization Management Marketing Editing Entertainment Television Live Streaming User Experience Testing Digital Strategy Team Leadership

Matthew Mcdaniel Education Details

Frequently Asked Questions about Matthew Mcdaniel

What company does Matthew Mcdaniel work for?

Matthew Mcdaniel works for Pluto Tv

What is Matthew Mcdaniel's role at the current company?

Matthew Mcdaniel's current role is Senior Director of Programming at Pluto TV.

What is Matthew Mcdaniel's email address?

Matthew Mcdaniel's email address is ma****@****ail.com

What is Matthew Mcdaniel's direct phone number?

Matthew Mcdaniel's direct phone number is +131046*****

What schools did Matthew Mcdaniel attend?

Matthew Mcdaniel attended University Of New Orleans, Indiana University Bloomington.

What skills is Matthew Mcdaniel known for?

Matthew Mcdaniel has skills like Content Strategy, Digital Media, New Media, Content Management, Social Media, Content Development, Blogging, Web Analytics, Writing, Film Industry, Editorial, On Camera.

Who are Matthew Mcdaniel's colleagues?

Matthew Mcdaniel's colleagues are Harsha Pasupuleti, Rakshita Patel, S Vi, Serena Maanum, Laura Kweller, Jhane Harris, Lilia Derige Wong, Csm, Cspo.

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