Matthew Mcdaniel Email & Phone Number

Greater Los Angeles Area

- Managing team of 17 editors who are programming 147 linear video channels.- Leading the VOD section which saw a 400% growth in monthly TVMs in two years.- Ideating new channels, content strategies, and topical programming stunts.- Partnering with acquisitions team to build license fee and revenue share content deals.- Coordinating with ViacomCBS linear and streaming teams for original content promotions.- Collaborating with marketing on branding, partnership, and social media campaigns.- Analyzing viewership KPIs to guide programming and channel launch strategies.- Assisting distribution teams on new device partnerships and custom channels.- Developing sponsored content initiatives with branded channels and programming blocks.- Consulting with product and engineering teams on application and device innovations.

Greater Los Angeles Area

- Developed a comprehensive content strategy that increased viewership 1100% in 20 months.- Editor in Chief for the website and devices including iOS, Android, Roku, Xbox, and Apple TV.- Coordinated rebrand from previous identity “FEELN” along with product and marketing teams.- Managed a 3-person team responsible for ingesting, publishing, and merchandising content.- Created launch strategies for original dramatic, lifestyle, documentary, and children’s series.- Negotiated with distributors to select and secure titles for multi-year, +$1M content deals.- Tracked, compiled, and analyzed viewer data to refine strategy and increase user engagement.- Lead writer for brand positioning, email marketing, display copy, and video promotions.

Greater Los Angeles Area

- Produced content that garnered billions of page views and millions of video plays annually.- Managed staff of 4-person in-house content producers, and bi-coastal team of freelance writers.- Led studio partnerships for securing, scheduling, and promoting exclusive video content.- Developed and delivered content strategies for endemic and non-endemic advertisers.- Planned and executed live-streaming events like red carpet premieres and Oscar post-shows.- Appeared as a movie expert on national television and conducted on-camera interviews.- Aligned over 20 international properties for simultaneous global content launches.

Greater New York City Area

- Produced monthly and quarterly business reports for the CEO and CFO.

Indianapolis, Indiana Area

- Lectured and led labs sessions on new media development and graphic design principles.

Master Of Fine Arts (Mfa), Cinematography And Film/Video Production

Bachelor Of Arts (B.A.), Theatre/Theater

Honors Notation; Liberal Arts Management Program Certificate