Passionate and Results-Driven Creative | Expertise in performance ads, Print and Digital Media | Building Strong Brands and TeamsWith over 6 years of experience in the dynamic performance ads, print and digital media industry, I am a dedicated and outcome-focused creative professional. My career journey has been marked by a steadfast commitment to creating brand awareness, fostering brand strength, and cultivating high-performing teams within fast-paced environments.Key Strengths:Proven ability to conceptualisation and execute innovative ideas, taking them from concept to production with successful outcomes.Proficiency in Art Direction, Creative Services Management, and Visual Design, coupled with a keen sense of conceptual thinking and problem-solving.Expertise in Adobe Photoshop, Illustrator & Premier-pro, enabling me to craft visually captivating designs that resonate with audiences.At Leap, I play a pivotal role in creative production, collaborating with cross-functional teams comprising Visual Designers, Copywriters, and Video Editors to develop compelling marketing creatives. Some highlights of my contributions include:- Spearheading winning campaigns and producing impactful visuals for social media, print, and performance videos across various platforms such as Meta ads, Google ads, and YouTube ads.- Establishing in-house shoot studios and assembling a proficient team of Videographers, video editors, and visual designers, resulting in elevated visual appeal and strategic positioning through effective art direction.- Leading creative strategy from conceptualisation to execution, ensuring alignment with overarching business objectives and driving tangible results.- Tracking and optimising ad performance metrics across Facebook, Instagram, and YouTube, achieving a remarkable 50-60% increase in the outcome leads.I am passionate about leveraging my expertise to drive innovation, foster brand excellence, and contribute to the success of forward-thinking organisations. Let's connect and explore how we can collaborate to achieve mutual success.Bachelor of Design, Fashion Communication (2019)