Driving the initiative on the Marketing team to create unique content pieces catered to game titles and formulating the product strategy by establishing key relationships with media agencies and influencer partners.Responsibilities include:-content marketing development-game trailer direction-influencer and content creator relations-content production

-Led and built out social video production team-Developed marketing strategies for Invincible and The Walking Dead-Produced content that garnished millions of views-Grew social channels by hundreds of thousands of followers-Directed high level and executive talent-Created and refined workflows for maximum output

-Produced content with and for 100 Thieves’ various talent, esport rosters, and product sponsors-Created quick turnaround and long-form content focused on the org, community, and major brands-Worked closely with talent during production-High level, cross-departmental coordination with marketing and partnerships-Ensured content produced retained a level or production value up to standard

-Produced content with and for Team Liquid’s various talent, esport rosters, and product sponsors-Created quick turnaround and long-form content focused on the org, community, and major brands-High level, cross-departmental coordination with marketing and partnerships-Worked closely with talent during production-Ensured content produced retained a level or production value up to standard

-Recommended the best appropriate on platform talent for marquee branded content campaigns, negotiate contracts with talent-Continuously scouted new creators on various platforms to increase the roster of talent used in programs-Acted as a liaison between the marketing team and content creators-Acted as subject matter expert for all things influencer related both internally and externally-Updated and maintained influencer database-Owned the growth marketing initiatives to… Show more -Recommended the best appropriate on platform talent for marquee branded content campaigns, negotiate contracts with talent-Continuously scouted new creators on various platforms to increase the roster of talent used in programs-Acted as a liaison between the marketing team and content creators-Acted as subject matter expert for all things influencer related both internally and externally-Updated and maintained influencer database-Owned the growth marketing initiatives to drive the growth of the platform and social media accounts, including but not limited to marketing campaigns and partnership development-Conducted qualitative and quantitative researches to identify growth opportunities-Defined success metrics and drove implementation in close collaboration with designers, product managers, business development, and other cross-functional teams Show less

Organized and managed daily, weekly, and monthly esports events and bracketsResolved Match DisputesCollaborated with peers to enhance tournament quality, reduce friction, and create the best competitions onlineUpheld tournament integrity through consistent, thoughtful decision-making and clear, consistent outbound communicationsOutlined, created and edited videos for utilitarian and promotional purposes to improve site functionality and user experience Wrote copy for… Show more Organized and managed daily, weekly, and monthly esports events and bracketsResolved Match DisputesCollaborated with peers to enhance tournament quality, reduce friction, and create the best competitions onlineUpheld tournament integrity through consistent, thoughtful decision-making and clear, consistent outbound communicationsOutlined, created and edited videos for utilitarian and promotional purposes to improve site functionality and user experience Wrote copy for marketing, emails and promotional materials to maximize outreach to potential players and streamers Show less