Part of the core team working on Global Brand Strategy, Expansion, Innovation & Brand communication for the Energy Drinks category. Focused on Sting Energy. Working across AMESA, APAC & EU markets

Had a good time developing the gaming program for Rockstar Energy(non-US markets). Led partnership with Microsoft Xbox & Activision

Led 360 marketing across ATL/BTL to drive awareness & consideration (Equity Comms - TV, Digital, Outdoors; Activation; Brand Growth Strategy & Product Innovation)Also had a great time building Mountain Dew's gaming program - Dew Arena (India's Largest Gaming Championship).

• Helping define how our portfolio of brands(Beverages, Nutrition, Snacks) can make better use of digital technologies & platforms to achieve overall brand equity & business goals• Helping define how our brands become more effective content marketers and get better at measuring the results • Looking after partnerships across the ecosystem(Food tech, Content Creators, Emerging tech)

Lead the digital strategy and implementation for Beverages portfolio (Pepsi, Mountain Dew, Mirinda, 7up, Lipton Ice Tea and Gatorade) to drive results in line with the overall business strategy. Achievements include: + PepsiCo India awarded Mobile Marketer of the Year at MMA India & Maddies.+ Led Mountain Dew’s content strategy on social to position India as 2nd amongst 18 PepsiCo markets worldwide in terms of consumer engagement.+ Original brand content: Content for Gatorade & Mountain Dew Real Heroes awarded Gold at ABBYs 2016, Gold at MMA & Blue Elephant at Kyoorius.

Lead the digital strategy and implementation for Pepsi & Gatorade. Marketing initiatives & achievements include: - Pepsi’s “Crash the Pepsi IPL” campaign. The biggest crowdsourcing campaign of its kind in India - 2900+ user entries, 8 national twitter trends, Youtube Fanfest partnership, 20m+ views, 65m+ reach & media coverage worth Rs.120m+. Won multiple awards including Best Use of Social Media at CMO Asia. - Gatorade Gonzos – Leveraging the brand’s sponsorship of the ISL to create an engaging content series build on Gonzo style journalism. Resulted in Gatorade being the highest engaging brand(all India) on social media in the month of November. - #GharWaliDiwali - Part of the core team working on the consumer engagement & media outreach plan for the short film. Conceptualized the hashtag branding - #GharWaliDiwali

Helping brands grow in the digital space with a mix of strategy and creative. Identifying a brand's audience, evaluating pros/cons of various platforms, formulating a worthwhile strategy and most importantly following it up with great creative execution to increase brand and consumer affinity.

Creative content planning & creation in the digital space for brands including Pepsi, Max Bupa, Action Aid.- Comms Planning- Creative production(art/animation/design/front end & backend development)- Social media content and management

Everything and anything to help the organization grow and do great, relevant creative work for our clients in the online space. But more specifically: >> Business Development - First level interactions with clients. Evaluating client requirements and potential work. Working with internal team members to formulate and present our approach to the clients. Have managed to successfully pitch to and work with some great organizations. >> Project / Account Management head - Heading the project/account management team at Digivaasi handling client interactions, defining project scope of work, project planning and successful end-to-end implementation of projects and campaigns. >> Strategy - Developing and collaboratively working on client campaign strategies from communication approach to identifying relevant platforms on which to execute the campaign. >> Operations - Overseeing operations (along with COO) of the organization. Identifying operation level gaps and proposing/implementing solutions, initiating hiring across departments, defining internal work processes to increase overall organization efficiency. >> Pitching in with the creative - Assisting the creative team in coming up with radical ideas. More out of choice than job requirement. Have worked with clients such as Pepsi, Aircel India, MakeMyTrip, Perfetti Van Melle, NASSCOM, Tetra Pak India, Hindustan Times to name a few.

I oversaw strategic and creative development as well as the implementation of digital marketing plans for various clients in addition to business development activities involving current clients and prospective clients. Clients handled - 7up(PepsiCo), Airtel, Futurebrands

Had fun. Worked of great brands, with great people on interesting ideas. Involved in creative pitches, campaign creatives and proactive ideas for Frito Lays, Microsoft India, 7up, Airtel, MakeMyTrip.com, Monster India and more