Therese Castillo Email & Phone Number

Richmond Hill, Ontario, Canada

Ontario, Canada

• Edited and created content for company website and social media, as well as in-store assets
• Supported Operations Manager and Administrative Manager on day-to-day tasks, including retail duty and client coordination

Pasay, National Capital Region, Philippines

• Edited and managed brand content, copy on digital and on-ground assets, specifically on corporate website, customer-service robots, chatbots, and Electronic Direct Mail
• Utilized knowledge of online strategies such as SEO marketing to maximize campaign results
• Leveraged on data insights from surveys, market research to develop marketing programs
• Oversaw major seasonal projects from conceptualization to completion

Makati, National Capital Region, Philippines

• Conceptualized story ideas and supervised overall direction of the digital magazine
• Produced and edited online magazine content for branding alignment and relevance
• Managed day-to-day editorial calendar
• Supervised the Health & Wellness content of the online magazine

Mandaluyong, National Capital Region, Philippines

• Oversaw internal and external communications of the title, touching on PR and coordination with celebrities and brands
• Accomplished feature writing, copy editing, and editorial photo shoot productions for the monthly issues of the magazine
• Oversaw compliance with style guide, editorial and and brand guidelines throughout the entire publication process
• Edited long and short-format content, specializing in pop culture, health and wellness, sports, and lifestyle
• Managed the monthly editorial calendar and budget